The last four years at Paraflexcables I’ve had to wear a variety of hats:Business DevelopmentDeveloped shipping strategy reducing shipping costs by 160%, and transit times by 100%Established initial Paraflex manufacturing process and refined production methods to reduce production time by 1100% within the first yearPartnered with Hyperglide mouse feet to distribute their product to the North American marketScaled production further by establishing relationships with overseas manufacturers to meet growing demandDigital MarketingCreated and distributed video content to online communitiesDeveloped all creative assets, including product photography, descriptions, and social media content used in promotion of brandLed promotional giveaway campaigns on TwitterPersonalized Shopify theme using the liquid templating languageCommunity Management & SupportDeveloped and promoted Paraflex brand through direct engagement with customers in online communitiesEstablished branded customer support channel, successfully responding to over 500+ support tickets without our 24h SLAManaged Paraflexcables social media presence across all social channels

Support the digital marketing team in servicing internal clients across the sector and service lines. Support in creation and distribution of email marketing campaigns using the firms email marketing tool.Work with a team of web contractors to ensure frequent touch points and accurate tracking of web-based projects.Assist in management and tracking of incoming digital marketing, web-based projects (micro sites, website updates, email marketing campaigns.)Assisting in managing the firms subscription and contacts in compliance with the Canadian Anti-Spam Legislation (CASL)Edit images using Adobe photoshop and Illustrator to meet specific branding and size requirements.Coordinate weekly team meetings.Assist in BMC (Brand, Marketing & Communications) special projects.

Used Scotia's mortgage software to prepare documents that the clients sign within the bankIncreased amount of work completed by 300% by the time my contract finishedIncreased accuracy of completed work from 60% to 92% over a period of 4 monthsMay 2014 - August 2014May 2015 - August 2015