SaaS and tech-enabled services B2B company licensing proprietary & non-proprietary software to automotive retailers in the U.S.• Expanded the customer base beyond car dealers to include diverse vehicle retailers, resulting in over 2,300 active tenants.• Increased top-line revenues from $3.3 MM to $5.5 MM while increasing EBITDA 22% and Net Profit by 16%• Acquired five locally owned businesses to expand footprint nationally boosting MRR over 35%.• Led the adoption of AI in both general business IT as well as proprietary technologies.• Managed and developed a supplier ecosystem to drive MRR and ARR growth and profitability while diversifying the SaaS product mix beyond vehicle merchandising to include complimentary, marketing products. • Successfully navigated the Covid-19 pandemic with less than 2.5% customer attrition.• Ran quarterly cost audits, risk evaluations, financial modeling, and resource planning initiatives ensuring profitability.• Earned approved-vendor certifications with multiple organizations including Lithia Automotive Group, SiriusXM Radio, and multiple tech suppliers (CDK, Reynolds & Reynolds, etc.).• Collaborated with founders plus internal and external stakeholders to align business objectives with vision and financial goals. Managed and implemented all corporate-wide strategic initiatives, defining the goals, vision, and operational strategy.

This CEO reference was for the AutoUpLink Technologies legal entity that was wound down in 2017.

• Achieved an average 13% year-over-year revenue increase through organic growth strategies.• Launched sales and marketing initiatives for three new software products, driving customer engagement and satisfaction.• Hired, trained, and coached an internal sales department of six regional reps from scratch to deliver the key strategic objective of a direct sales channel.• Maintained an indirect sales channel consisting of over 20 resellers located regionally throughout the US• Reported to CEO• Brand Identity Inception and Cultivation• Product Strategy & Placement in the Marketplace• Product Marketing & Awareness Campaigns for All Applications

Based in Charlotte, NC with hundreds of dealers in 25+ states across the country, e-auto revolutionized technology for automotive retailers by launching one of the first web-based (ASP) CRM applications in the vertical. Dealers experienced bottom-line results in Sales, Service, F&I, Special Finance, and Parts. The company’s solutions included the Aeros Software Suite for web-based CRM, lease & retail Desking, Bullseye for targeted email & electronic marketing, custom web site design, SEO & SEM, Social Media management, inventory management and data distribution, electronic media, targeted direct mail campaigns, data hygiene services (i.e. NCOA, email append, etc.), and performance training & consulting services. The firm’s unique Crawl, Walk, Run™ methodology delivered a step-by-step process for installation, training and management of the company’s products.At inception my role with the company in 2000 involved a VP level role in Operations. Eventually I received stock options, and later acquired a significant stake in the firm. In 2005 I accepted the role of Managing Director.• Led a successful SaaS exit and grew revenues by over 140% while increasing EBITDA and net profit by over 200%.• Managed direct reports across Client Success, Product/Engineering, Marketing, Sales, and Delivery teams, driving alignment, collaboration, and performance.• Utilized KPIs and trend analysis to make data-driven decisions about operational efficiency, resource allocation, and strategic planning, reducing costs and optimizing resource utilization.• 2nd hire at the startup; wore many hats in the first 18-months beyond the job description and objectives.• Personally facilitated the sale of the company’s first dealership auto mall paving the way for the adoption of CRM product across 40 Hendrick Automotive Group dealerships.• Developed and managed teams focused on customer onboarding, technical support, and software adoption, significantly enhancing operational efficiency.

Initially performed Business Development and Outside Sales for the automotive vertical, and was promoted to VP Sales. itribe competed directly with Cobalt Group in the “early days” of Web1.0 for dealership web site design/hosting. itribe's portfolio of services included LAN/WAN architecture, hardware/software sales, web development, graphic design, lead management, and custom-designed dealership websites (customers included Hall Automotive Group, Koons Group, Martin Group, and others).• Played a key role in business development, contributing to revenue growth and customer acquisition. Promoted to VP of Sales in 1999.• After successful performance in a remote position, relocated to their HQ in the World Trade Center building in Norfolk, VA to join their national sales team.• Closed over 220 web site purchases by auto dealers and other diverse companies including Philip Morris USA, VTLA (Virgina Trial Lawyers Association), and non-profits like United Way.• Prospected automotive dealers at trade shows, events, and via cold calling. Negotiated terms to convert prospects to customers.