Christian T. Potts Email & Phone Number

Madison, Ct, Us

Boston, Massachusetts, Us

As Quickbase's director of Public Relations, I lead North American PR & influencer marketing for a $250MM software application development company. I work directly with the company's executive leadership team and functional leaders across the company to develop and deliver compelling stories that drive awareness and inspire engagement with our target stakeholder and buyer communities, including Operational & IT leaders within horizontal and vertical markets, including Construction, Manufacturing, Solar, State & Local Government, and other complex industries. My work spans the entire external communications landscape, from traditional media relations and news to influencer marketing & engagement as well as paid media and podcast sponsorships.

● Corporate Communications consulting for organizations in the international insurance industry, B2B technology, online IT skills training, and vendor management. ● Authored ghostwritten thought leadership content for CTO audiences.● Developed go-to-market storytelling framework for IT training provider across brand, product, and customer engagement channels, including content recommendations for social media and influencer marketing.● Created comprehensive crisis communications handbook for an international insurance brokerage including crisis committee recommendations, crisis incident management flowchart/timeline, and recommended internal/external proactive/reactive statements for crisis communications response for employees, partners, customers, regulators, and media.● Delivered media hits for client product news.

• Produced media results and content that drove brand engagement and contributed to sales growth for a portfolio of B2B tech and services companies, including online learning, AI revenue management, telecom/IoT connectivity, and entrepreneurial research.• Added 10-15% growth in client revenues through expanded service offerings, including content development, event planning, and executive media training.• Placements in leading business, technology, and vertical publications, including Fortune, Forbes, Protocol, VentureBeat, CNBC, and DestinationCRM.• Chief PR counsel and strategist for crisis and reputational issues management, including layoff/staff reductions and activist shareholder campaigns, and global enterprise technology and B2B brands, including online learning, AI revenue management, telecom/IoT connectivity, and entrepreneurial research. • Mentored junior staff and helped lead the development and publishing of a skills development handbook for new and junior employees.

Shelton, Connecticut, Us

• Drove earned/owned PR programs that produced a 187% rise in Share of Voice year-over-year from 2019 to 2020.• Delivered breakthrough high-level media placements in The Daily Mail, CNBC, News Corp Australia, The Washington Post, The Wall Street Journal, The New York Times, USA TODAY, Forbes, and NBC's "Meet the Press" (among others).• Chief strategist & developer of a new brand messaging & storytelling framework for all go-to-market activities, including sales, demand, digital, social, content, and PR.• Led crisis communications through multiple operational and employee health/safety issues, including ongoing internal and external communications during the COVID-19 pandemic.• Managing editor of external brand awareness activities during the launch of a consumer research series, delivering twelve research reports over 11 months in 2020/2021.• Creator & host of the "Dynata Insider Series" LinkedIn Live series, interviewing company and industry experts to extend thought leadership across six episodes in 2020.• Drove development for all presentation materials for a customer summit event, including speeches, visuals, and Q&A content for Dynata leaders and customers/partners (in-person event for 2020, virtual event for 2021).• Delivered frameworks for customer case studies and press releases, including content development and approval processes.

Principal of PR & corporate communications consultancy focused audience engagement and stakeholder advocacy, providing strategic and hands-on execution services for:- Brand media relations- Corporate Social Responsibility communications- Crisis communications- Strategic message development- Executive media coaching & communications- Product & service media/analyst relations- Social media channel management

Boston, Massachusetts, Us

• Primary public relations and corporate communications resource for a $10B public company, including brand and product awareness, crisis communications, industry analyst relations, and corporate sustainability and ESG communications.• Delivered earned media programs that consistently outperformed KPIs for awareness and Share-of-Voice from 2013-2019.• Led redesigning and implementing a global go-to-market storytelling framework across nine business units – including the public sector, healthcare, and media/entertainment - and 50+ geographic markets.• Global lead for crisis communications & issues management on sensitive issues affecting brand reputation, maintaining a net neutral sentiment rating for all crises over five years.• Directed North American and Western European external PR agencies on a global budget.• Created & launched PR and social media promotional programs in support of Iron Mountain’s newly formed Corporate Social Responsibility (CSR) program, including support of the company’s first-ever CSR report, charitable partnerships and sponsorships, sustainable/renewable energy strategies, and diversity & inclusion programs,• Drove social media-based campaigns to grow the company’s stakeholder communities and engage influencers, growing audiences on these platforms.• Onsite PR and communications support for senior leadership at key global and industry events.• Mentor/coach on PR, corporate communications & business writing for Iron Mountain’s internship program.

Boston, Massachusetts, Us

Responsible for developing & executing public relations, social media and corporate communications campaigns for the recognized global leader in storage and information management.

Participated in fundraising activities to drive awareness and education for Spina Bifida.

Led and participated in fundraising, awareness and community involvement programs to advance the Company Theatre's Mission of providing performing arts opportunities to the South Shore.

Deep expertise in media relations and public relations strategy for technology, healthcare and consumer markets. High-level contacts at major print, broadcast and online media outlets. Experience in developing and running multi-faceted communications programs for emerging growth and established private/public companies across a variety of industries. References and work samples available upon request.

Led media relations activities for clients, including A.D.A.M., Benefitfocus, Best Doctors, BillMeLater, Chestnut Hill Sound, Lycos, Allscripts-Misys Healthcare Solutions, the New England Chapter of the National Multiple Sclerosis Society, and OkCupid.com, among others.Selected accomplishments:- 2008 Bell Ringer Awards for “Television News Placement: Local/Regional”; “Print Feature or Commentary Placement: Regional General Interest Publication”; “Organizational Identity Campaign” for OkCupid.com;- 2007 Bell Ringer Award for “Product/Service Publicity: High-Tech Business-to-Consumer” for Misys Healthcare.- Three PR Excellence Awards from Schwartz Communications for outstanding media relations results;- Placements in national business, consumer, regional and trade media (clips available upon request);- Developed/executed media relations programs for clients at CES, MacWorld Expo, HIMSS, and the World Healthcare Congress.

Boston, Massachusetts, Us

Responsible for planning & executing public relations and communications campaigns for clients in the technology and green energy sectors, including Shure, EnerNOC, Covergence, Mercury Computer Systems, and uReach. Also delivered high-level consumer broadcast and print coverage for the Cam Neely Foundation for Cancer Care, supporting special events and ongoing programs associated with this non-profit cancer research and treatment advocacy organization.

Us

Responsible for planning & execution of multifaceted public relations and communications for clients in the telecommunications, software and hardware industries. Managed account teams and mentored agency personnel, providing performance feedback and professional development opportunities.

Managed staffing, budget and purchasing for the operations/physical plant functions of an award-winning health club. Also trained club members, coaching them on exercise, diet and lifestyle changes for improving their health and well-being.

New York, Ny, Us

Media relations and executive communications.

Sports reporting, schools reporting, page layout, photography.