• Led three sections of 32 students in weekly discussions• Reinforced key Marketing Research principles: Data Types, Experiments, Multivariate/Univariate Analysis• Created and lead demonstrations of Microsoft Excel and Qualtrics

• Engineered internal live KPI dashboards customized to meet the unique needs and objectives of websites across varied industries.• Deployed anomaly detection systems to proactively monitor and alert on sudden changes in key performance metrics.• Reinforced sales team with actionable insights from anomaly detection, driving strategic decision-making.• Advocated for data literacy by delivering presentations at local chambers of commerce and producing beginner-friendly video tutorials.• Consulted with a large eCommerce organization to analyze sales journeys and refine their sales funnel to optimize conversion rates.

• Established Google tool expert: Google Tag Manager, Google Ads, Google Analytics 4, Google Search Console• Directed data-driven consultancy for organizations of various sizes to facilitate key design, pricing, or other core decisions using various data collection methods• Pioneered the creation of real-time dashboards for corporations to easily access and interpret• Orchestrated technical demos and trainings to various companies and chambers in Central Iowa

• Increased internal engagement by 109% by streamlining communications and content• Directed a promotional video for the company's internship program• Improved efficiency of e-mail marketing campaign

• Incited a $20,000 increase in revenue by assisting with sales presentations, contract formulation, and ROI articulation• Developed a video strategy to increase clarity surrounding Bonfire Strategy's services.

• Built an e-mail marketing campaign from the ground-up• Optimized key performance indicators (KPIs) to gauge success• Forged connections with prospective clientele in 18 different states

• Assisted in the run-of-show and execution of a series of webinars• Pioneered a design overhaul for internal newsletters, brochures, and graphics• Copywrote articles for consumer and internal engagement purposes

• Copywrote newsletters, and curated content for consumer engagement purposes• Completed a series of independent projects