Product strategy and developmentP&L ownershipGrowth & retentionGtM Strategy

Description:As Head of Marketing, my main responsibility is to define the marketing strategy for the Northern European countries (Nordics + Benelux) in support of the main business objectives.Responsibilities:- Defining and aligning the marketing strategy to support the main business objectives- Leading a team of 7 country marketing managers (skills, career development, voice of the workforce initiatives, performance reviews, recruitment)- Strategic business planning with product and sales teams including resource planning & targets (objectives, budgets, resources, tech requirements, cross-functional collaboration, etc)- Strategic business development with partners (developing new ways of working together, initiative sell-in´s, co-sales and co-marketing planning and execution)- Leading cross functional sales and marketing initiatives as management sponsor- Organizational development (skills, processes, workflows, collaboration, digital transformation)- Budget ownership and management

Description:As Country Marketing Manager, I was responsible for building the marketing function for the B2B and B2C printing products in Denmark. I executed the strategy for campaigns and activities across the customer journey, including content marketing, lead and demand gen campaigns, PR and events, across both on and offline channels. Responsibilities:- Marketing strategy development & execution (on/off line, events, ABM, sales & partner enablement)- Content Marketing Strategy (development, adaptation and execution) - Partner marketing campaign development and execution (commercial and consumer channels)- PR and management communications- Project leadership (cross-country campaigns, Social Selling program deployment across EMEA, WW workshops defining the marketing strategy)- Budget management- Sales enablement & joint sales/marketing cooperationLed several projects on behalf of regional and worldwide leadership on strategy, social selling, and creative development.

Description:As project manager for the separation of HP in Denmark, I was leading the separation of Hewlett-Packard in Denmark into two separate legal entities. I was responsible for a cross functional project group with participation from HR, Legal, Finance and go-to-market functions, and to ensure that each function executed the split. Responsibilities:- Project Management of a cross functional team- Executive engagement (updating and reporting senior leadership on milestones and progress)- Risk analysis, and defining, executing and tracking corrective actions- Supporting functional team (Legal, HR, real estate, sales & operations) on executing split

Description:As Business Development Manager, I was the owner of the long-term strategic business plan in Denmark. In close cooperation with the country management team, I set the long-term business objectives and developed the strategy for achieving the results (OKR), and ensured through tracking of milestones that the strategy was executed. I was also owner of several initiatives within account planning, sales management and sales excellence, that supported the strong growth in the period.Responsibilities:- Strategic business development (long/short term, OKR process, engagement models, sales strategies, reporting)- Go-to-market strategies, sales and resource planning- Account planning and development (objectives, coverage on direct & partner go-to-markets)- Sales and revenue operations- Process, tools and workflow optimization (analysis, recommendation & implementation)- Project Manager on cross functional initiatives (interdepartmental cooperation; account planning; partner engagement models)- Financial performance (analysis, recommendation, reporting)

Description:As Sales Operations Manager, it was my responsibility to support the management in executing the strategy for the 4 product business units. My main responsibilities were driving the quarterly and half yearly business planning and ensure that the strategy was executed across all sales teams and route to markets. Furthermore, I was responsible for the sales and financial forecasts and ensuring an effective cooperation between sales organizations and back-office functions, through introduction of new processes and restructuring workflow. I was also responsible for introducing the new Siebel CRM system and managed the monthly training program of the sales resources.Responsibilities:- Quarterly and half-yearly business planning (Objectives, Strategies, targets, resources, account coverage)- Performance Management (Forecasting, Tracking, analyzing sales and financial performance)- Improving collaboration between functions (Sales teams, partner teams, finance, support, delivery etc) through streamlining workflows, processes, tools and meeting cadences- Support to partner channel leadership team on managing the channel performance (Partner strategy, partner program support, training & development, partner management, performance reviews)- Project Management support to the leadership team (Tool/process implementations, organizational development, Executive review support, deep analysis and recommendations)

Description:As Business Analyst, I was responsible for reporting and business analysis across HP´s channel business. My main task was management reporting, forecasting on sales and market development, ensuring data for the sales planning and to drive HP´s partner sales incentive program. Furthermore, I supported the account managers with data and educated them in the use of sales data to control and grow their business.Responsibilities:- Management reporting (sales reporting, market size/share, market development, product performance, ad hoc analysis and recommendations)- Sales planning and coverage- Forecasting (sales, finance, stock management, sales compensation)- Pipeline management- Owner of partner compensation program, including partner training and education

Account Manager, IT Services & Facility management, Hardware and softwareResponsibilities:- Account Management- Sales and business development- New business hunting- Scoping and negotiating contracts

Student internship in IBM's Software Group, assisting the Nordic Sales Management on business controls

Customer services, Call Agent on technical support, and responsible for training of new call agents for IBMs call desk. Acted as Team Leader for the Integrated Technical Services Desk