Wemanity designs, supports and accelerates agile, cultural and digital transformations to maximize the potential of the organization.

Helping Wortell in it's business transformation, new product development, customer obsession and speed to market.

Servant-leader for multi-disciplinary Non-Technical teams at Microsoft Netherlands. Helping Product Owners, Agile Teams and individual achieve more by creating focus, clarity, energy and increased accountability in a framework to deliver team success one sprint at a time, every time.

Technical Community Engagement lead. Expertise in Online and Offline marketing. Host to Developers and IT-Professionals at Microsoft run events like Techdays and //Build on Tour. Working closely with independent community leaders and influencers to understand their needs and draw up Community partnership agreements to grow joint digital and offline presence enabling an ongoing dialog with the Technical Community.Responsible for both breadth and depth marketing to increase customer and partner satisfaction with Microsoft as a company, and drive adoption and usage of Microsoft platform and products.Managed Paid, Earned and Owned & Operated Media strategy. Especially the creation of content and social media marketing and Microsoft Netherlands' largest even Techdays and many more smaller events.

Responsible for broad customer connection across the IT Pro audiences through audience marketing. Varying from a breadth and depth marketing strategy and delivery.Developed marketing plans to engage through appropriate channels and team capacity to meet business needs, based on the International growth strategy and national strategy to be the leading software vendor in the Netherlands.Conducted analysis and testing, for marketing program performance (ROI) and product perceptions (in the form of likelihood to recommend testing), competitive and Bi-annual Microsoft customer satisfaction (NSAT), optimizing audience segmentations. Using information about the underlying needs of customers and identify opportunities to develop untapped potential in online and offline audience marketing.Spearheaded, together with the Customer satisfaction lead, primary research on the Developer and IT-professional Customer Journey's to improve customer experience and engagement, and attract new engineers to Microsoft.Responsible for Microsoft's local Tech audience event strategy and delivery. Managing internal and external team activities for Techdays (9 month project, 1,3 mi budget) and 50+ other Microsoft events.

Execution of the go-to-market plans, sticking to budget and deadlines, demonstrating an understanding of the overall strategy, risks, and need for subsidiary alignment. Results achieved in positive customer experiences and in business impact for Microsoft.• Transforming strategies to implementation for the go-to-market strategy• Consistently landed marketing plans on time and within budget.• Reported performance against the plan with an ‘always be accountable’ attitude.

Led the marketing and communication efforts through the launch of the Hexatech Racing Simulator and market development of High-end simulation worldwide in the entertainment and automotive industry. Gathered, analyzed industry information, customer and competitive activities as well as market structure and trends.Authored strategic and tactical marketing plan and contributed to sales plans that served as the basis for the company’s entertainment market penetration and Automotive market share wins.Responsible for coordinating communications with Press and earned Media. People development experience in leading the initiative for marketing & sales, engineering and game development into one team for future product development.

Responsible for execution of customer marketing projects for the healthcare and recreational / entertainment industry.• Worked with customer’s stakeholders to create tactical marketing and communication plans• Execute plans and conducted basic research on campaign impact• Reported performance against the plan to all stakeholders

Develop new markets via Marketing programs. Focus: ISV's, Internet startup, mobile application developers (HP bazaar)

Implement Online engagement strategy in Offline publishing world.