Drive web design firm operations success, leading team of 70 across systems development, creative, project management, product development, and quality assurance. Establish performance and profitability goals, allocating resources and resolving issues. Consistently identify process and system improvements to boost productivity. Lead software improvements across operations, development, and project management.• Instrumental to HUEMOR growth, delivering client satisfaction of 4.5/5.0 with Cost of Sales (COS) < 60%. Reduced COS from over 90% to under 60% in under 12 calendar months with focus on operational efficiency.• Actively tracked and managed project budgets, improving efficiency with cash-flow positive focus.• Oversaw KPI development process, setting goals at corporate and department levels to drive growth.• Spearheaded the implementation of server-related services as a new core line of business.• Streamlined daily operations across all departments including creative, SEO, development, and QA.

Directed project teams across both lines of business, managing staff of 14 across Build and Support teams. Actively coached team members, conducting performance reviews and onboarding new project managers.• Served as trusted member of the senior leadership team, leading strategic planning and assessing staff resourcing, and performance.

Lifted client web design, directing entire project lifecycle including planning, goal setting, reporting, and audits.• Built trust with wide range of eCommerce and B2B clients, developing client CRO roadmaps and serving as Subject Matter Expert across CRO strategies while driving renewals and process improvements.

Sparked eCommerce/B2B client sales growth via Shopify and Wordpress design projects, leading team of 8. Steered projects within tight time/budget constraints. Developed key project plans and resource allocation.• Improved client conversion rate by average of 48%, average order value by 23%, and gross revenue by 33% through websites with improved metrics, increased conversion rates, mobile-first experiences, and fast/functional designs.

Deliver project management and design services including Agile project management (JIRA and Pivotal), data analysis, information synthesis, budget management, and digital marketing. Create social logos, branding, and websites. Develop social media campaigns across Facebook, Instagram, Twitter, LinkedIn, and Google+. • Established CareShare, Inc., maximizing patient/family health through mobile app and earning PNC Bank scholarship for Founder Institute pre-seed start-up accelerator program.• Boosted client revenue through Facebook, Google Adwords, and Bing advertising campaigns while utilizing email marketing programs to drive initial and repeat sales.• Orchestrated public relations and training programs and events for groups of up to 400+ attendees.

Coordinates with executive management of multiple portfolio companies to devise marketing, development, branding, and user experience strategies resulting in increased product sales in all endeavors.Responsible for development and implementation of organization-wide UX design systems through Sketch library as well as coordinating the architecture and guidelines to streamline the design, development, and quality assurance processes to reduce development time and increase A/B testing and quality, ultimately resulting in quicker growth.Develops standards and branding guidelines for style and content across internal and external communications and across products and brands, creating a strong presence with target audiences. Formulates effective positioning and narrative and executes and monitors marketing initiatives that bring that narrative to life – across events, campaigns and communication.

Communicates and works with executive management to develop the marketing plan and responsible for the digital-first marketing roadmap including acquisition and retention, technology and content, and growth management. Responsible for working across lines with the growth team – product development and management, sales and partnerships – setting a strategy for lead generation, corporate acquisition opportunities, and brand awareness.Develops standards and branding guidelines for style and content across internal and external communications and across products and brands, creating a strong presence with target audiences. Formulates effective positioning and narrative and executes and monitors marketing initiatives that bring that narrative to life – across events, campaigns and communication.Drives web design, UX and UI by working with IT to manage user experience across platforms and assist with problem resolution. Oversees the building of systems and processes to scale content for both marketing efforts and managed client content.

Founded and managed a successful medical transcription service organization for 7 years. Responsible for workflow, staff scheduling, production and billing; attainment of new clientele; editing final copy and ensuring adherence to layout as specified by client. Provided transcription with greater than 98% accuracy. Specialties: Cardiology, behavioral health, developmental psychology, acute care, orthopedics, pulmonary medicine, obstetrics/gynecology, fertility, endocrinology, gastroenterology, genetics, infectious disease, and plastic surgery.

Accountable for the coordination and production of the organization’s publications including monthly employee and quarterly customer newsletters, advertisements, direct mail components and other point of sale material. Developed investor material for quarterly conferences and responsible for preparation of investor portfolio including layout and production. Spearheaded public relations events involving both internal and external publics including investor meetings, client and employee conferences and client entertainment and travel.

Responsible for supervising proof-machine operators, maintaining a solid line of communication with branches and internal departments, operating micro-encoding machine and correcting errors to consumer and internal accounts. Participated in the enhancement of a training program established to ensure attention to detail and increased quality of work.

Responsible for layout, design and editing of publications including newsletters, advertisements, brochures, annual reports, books and the organization’s directory.