- Managed UX end to end from the inception, discovery, ideation, testing, production to working with developers to ensure the alignment of vision- Translated information architecture and process flows into user-centered MVP which led to 6,000+ downloads with 1,600 registered users within 60 days- Spearheaded DesignOps activities such as establishing design systems and processes to ensure the product is consistent and unified- Drove UX vision, created UX workflows, and implemented cross-functionally discovery workshops- Worked cross-functionally with marketing specialist to design and build website to increase brand awareness, resulted in 86.5% bounce rate - Worked closely with C-level executives to defined business parameters and pitching to potential investors- Assisted in company scaling by conducting interviews and manage a team of co-op students and interns

- Spearheaded UI/UX design & development for 95% of client projects- Worked cross-functionally with engineers and project managers to ensure projects meet the standard of design- Created user flow diagrams, site maps and interactive wireframes to produce interactive designs- Facilitated design implementation via CSS and HTML coding- Assisted the production of business proposals consulted directly with clients to establish project scope, interaction guidelines, and project timelines

- Developed the Magnet Forensic Partnership brand identity and created the brand guideline - Designed concepts for website, ads, social media posts and marketing collaterals- Worked closely with web development team in updating messaging and graphic elements to improve customer’s awareness on new product updates- Collaborated with marketing team to create quarterly whitepapers which increased customers’ product knowledge- Redesigned newsletter template to achieve a streamline look for readers