Christie Mozingo Email & Phone Number

Raleigh, Nc, Us

Raleigh, Nc, Us

In this role, I was the manager of the global marketing team within Red Hat Customer Success marketing that includes functions of product marketing, event marketing, digital strategy, communications, and partner marketing.-Managed a team of individual contributors varying in job level and experience. Successfully hired and onboarded associates remotely and have experience with both in-person and remote management-Led strategic direction and alignment of training and certification marketing with global customer success goals and tracking success through reporting and dashboards-Drove the team strategy to craft globally consistent marketing materials and grow offerings in-region through integrated marketing, GTM, & communications plans-Acted as marketing leadership for the services lead council team (global stakeholders) including guiding strategy for lead follow up, pipeline processes, and whitespace initiatives-Showcased team success with executive leadership, present to other Red Hat business units, and regularly navigate prioritization with other teams and stakeholders-Managed budget planning and execution to reach quarterly targets

Raleigh, Nc, Us

Still maintained all program marketing for Red Hat Learning Subscription. Promoted based on performance with the goal to expand Training and Certification strategic marketing across the customer lifecycle and throughout the services portfolio.

Raleigh, Nc, Us

In this role, I was as a strategic marketing manager for driving the growth of the Red Hat Learning Subscription. -Successfully marketing managed product launches for Red Hat Learning Subscription (RHLS) Enterprise, Developer, Free trial, and partner co-branded free trial-Developed and implemented consumption and renewal strategy to increase retention of the Red Hat Learning Subscription-Created Red Hat Learning Subscription content including product messaging, campaign assets, data sheets, infographics, blog posts, social kits, and other materials for regional marketing and sales use-Managed the customer lifecycle journey content for Red Hat Learning Subscription-Drove awareness and top of funnel lead generation for the Red Hat Learning Subscription

Raleigh, Nc, Us

In this role, I specialized in lead generation at the top of the funnel for training and certification as well as managed the marketing operations and lead processes for the team.-Free to fee lead generation: Managed growth for top sources of lead generation through the always-on promotions of taste of training webinars (monthly), skills assessments, and technical overviews-Community learning: Built the marketing strategy and assets for the launch of the Red Hat Learning Community, including pre-launch and post-launch promotion-Social media: Managed the organic and paid training and certification presence on services social handles (facebook, twitter) + integrated content into other Red Hat social channels-Events: Integrated training and certification into regular participation in key corporate events. Acted as team lead for training and certification marketing planning on the services summit team. Strategy included content placement, booth space planning, ancillary event details, and onsite coordination.-Operations: Documented the training and certification lead flow process for all regions, worked with marketing operations to set up all campaign mapping and lead routing, project managed the Seertech(e-commerce vendor)/Salesforce custom data object with GLS IT to patch data flow from cart post-purchase

Created integrated campaign strategy for the Techtown product lines including DevOps, Data,Cloud, and Security training and certificationExecuted marketing campaigns with targeted messaging using database and MarketoTracked campaign success and web traffic using Google AnalyticsCollaborated with SMEs to generate content for blogs, web seminars, and free resourcesDeveloped web presence with SEO optimization, landing page creation, and content strategyCoordinated event sponsorships and oversaw production of collateralCollaborated with sales on targeted campaigns to generate specific leadsManaged product line budget utilizationStrategized new channels for brand awareness and lead generation including utilization ofAdwords, print, content syndication, social media, banner ads, and partnerships

National Direct Mail Marketing Campaign ManagementDatabase and Print Vendor Relationship ManagementEvent, Content, Campaign StrategistEmail Marketing and Marketing Automation with MarketoCustomer Analysis, Tracking, and Demographic Segmentation

•Selected keywords for clients and optimized their web content and pages•Designed a Wordpress template for a client’s webpage•Wrote web copy, press releases, and weekly blog posts following SEO guidelines•Worked with and updated HTML code and Wordpress daily for clients•Used Google Analytics to track link building•Created graphics for clients and Page1 social media pages using Photoshop and Fireworks