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As digital content strategy & development lead, I helped create culturally-relevant and consumer-focused messaging for all Kids II brands: Baby Einstein, Bright Starts, Ingenuity, Comfort & Harmony, Oball, and Kids II. ● Led content strategy & development for KidsII.com responsive website launch: -Responsible for all new content development, including robust consumer guides & articles section -Led content migration strategy; aligned content requirements & assets with design templates and CMS capabilities -Assisted with re-platform initiative (to Sitecore); provided CMS configuration requirements and gathered/prepared all content for launch -Provided data strategy/structure input to support website’s new UX -Successful website launch saw a significant increase in organic traffic, mobile traffic, and conversions● Led content and messaging strategies for Kids II brands: -Key contributor to brand positioning strategies and style guides -Developed voice & tone guidelines to guide copywriting across channels -Provided brand strategy and messaging pieces to re-branding initiatives● Guided content creation for consumer marketing campaigns; edit/optimize content for social media, landing pages, merchandising environments, videos, & more.● Contributed to product information management strategy: -Optimized content for KidsII.com and retailer eCommerce pages -Developed feature taxonomies/controlled vocabularies -Consulted on processes & workflows

Content strategy lead for major digital initiatives, including 2 website re-design/re-platform projects for major clients.● Developed and presented analytics-backed content strategies to support stakeholder and customer needs.● Audited content for timeliness, efficiency, tone, and effectiveness; create actionable strategies to streamline and simplify content.● Developed mapping/migration and data strategies for complex projects (8,000+ pages).● Consulted on content development process, workflow and tools.● Led requirement gathering sessions and stakeholder/SME interviews.

Oversaw digital content strategy for major Web and mobile projects.● Developed and presented ideas for improving Web content organization, search visibility, and effectiveness.● Created brand tone & personality guidelines and documentation.● Performed content audits to drive budgets, resource allocation, and workflow.● Guided content development and migration process for projects.● Developed content taxonomies and mapping documentation for new builds.● Developed content to maximize indexing, ranking, click-through, and conversion.● Consulted on CMS systems, processes, and QA procedures.

Drove conversions and revenue through product presentation, upsell & cross-sell opportunities and site enhancements.● Maintained e-commerce product pages and content; managed product information, pricing, and placement.● Coordinated promotional / interactive marketing strategies with site merchandising, inventory control and e-commerce operations.● Managed online product launches (50+ per month); acquired all creative assets and built product pages / categories in CMS.● Completed major site / user experience enhancements including addition of filtered navigation, cross-sell box on product pages, and product detail page redesign.● Assisted with major merchandising / user experience overhaul encompassing addition of mega menu and re-vamp of case customization tool; managed all product data and gave design / usability input.● Coordinated and launched first online Holiday Gift Guide.

Managed all content for e-commerce startup LightsOnline.com, named an Internet Retailer "Hot 100" site for 2011.● Wrote, formatted, and optimized content including landing page copy, product descriptions, and "Lighting Trends" SEO articles.● Merchandised homepage, category pages, and PPC landing pages; managed product pricing and assortment on seasonal / promotional pages.● Developed online video strategy; coordinated video shoots and edited footage to produce product and brand videos.● Established brand presence on Facebook, Twitter and YouTube; responsible for all social media content.● Managed SEO editorial calendar, link building campaigns, and e-mail marketing.

Helped establish brand and giving culture for newly-founded Alumni Association; oversaw successful internal campaigns and facilitated online communities.● Managed annual Senior Gift and Faculty / Staff giving campaigns; achieved 100% and 82% participation.● Coordinated addition of Annual Giving pages to the GGC Web site; wrote content for numerous audiences including alumni, parents, and faculty/staff. ● Launched and oversaw activity of alumni Facebook and Twitter pages; recruited 70% of current alumni as “fans.”● Oversaw launch of interactive alumni community; managed membership and content.● Wrote, edited, and oversaw production of communication materials including sponsorship proposals, promotional videos, newsletter pieces, and Web pages.

Assisted with social media, public relations efforts and Web content; achieved mention on major morning news program.

Managed weekly Member e-newsletters; assisted with execution of Web site redesign project (including establishing first company blog) and several large-scale events.

Assisted with media outreach / monitoring, internal communications, donor recruitment and special events.

Wrote news releases, product descriptions, and B2B communication pieces for several wholesale / home decor clients; assisted with trade show planning and promotion.