Christie Nichols Email & Phone Number

Marietta, Ga, Us

Roswell, Georgia, United States

We’re growth catalysts and cultivators who help you excel at both the science and the art of business.

Atlanta, Ga

Greater Atlanta Area

As digital content strategy & development lead, I helped create culturally-relevant and consumer-focused messaging for all Kids II brands: Baby Einstein, Bright Starts, Ingenuity, Comfort & Harmony, Oball, and Kids II. ● Led content strategy & development for KidsII.com responsive website launch: -Responsible for all new content development, including robust consumer guides & articles section -Led content migration strategy; aligned content requirements & assets with design templates and CMS capabilities -Assisted with re-platform initiative (to Sitecore); provided CMS configuration requirements and gathered/prepared all content for launch -Provided data strategy/structure input to support website’s new UX -Successful website launch saw a significant increase in organic traffic, mobile traffic, and conversions● Led content and messaging strategies for Kids II brands: -Key contributor to brand positioning strategies and style guides -Developed voice & tone guidelines to guide copywriting across channels -Provided brand strategy and messaging pieces to re-branding initiatives● Guided content creation for consumer marketing campaigns; edit/optimize content for social media, landing pages, merchandising environments, videos, & more.● Contributed to product information management strategy: -Optimized content for KidsII.com and retailer eCommerce pages -Developed feature taxonomies/controlled vocabularies -Consulted on processes & workflows

Atlanta, Ga

Content strategy lead for major digital initiatives, including 2 website re-design/re-platform projects for major clients.● Developed and presented analytics-backed content strategies to support stakeholder and customer needs.● Audited content for timeliness, efficiency, tone, and effectiveness; create actionable strategies to streamline and simplify content.● Developed mapping/migration and data strategies for complex projects (8,000+ pages).● Consulted on content development process, workflow and tools.● Led requirement gathering sessions and stakeholder/SME interviews.

Greater Atlanta Area

Oversaw digital content strategy for major Web and mobile projects.● Developed and presented ideas for improving Web content organization, search visibility, and effectiveness.● Created brand tone & personality guidelines and documentation.● Performed content audits to drive budgets, resource allocation, and workflow.● Guided content development and migration process for projects.● Developed content taxonomies and mapping documentation for new builds.● Developed content to maximize indexing, ranking, click-through, and conversion.● Consulted on CMS systems, processes, and QA procedures.

Tucker, Ga

Drove conversions and revenue through product presentation, upsell & cross-sell opportunities and site enhancements.● Maintained e-commerce product pages and content; managed product information, pricing, and placement.● Coordinated promotional / interactive marketing strategies with site merchandising, inventory control and e-commerce operations.● Managed online product launches (50+ per month); acquired all creative assets and built product pages / categories in CMS.● Completed major site / user experience enhancements including addition of filtered navigation, cross-sell box on product pages, and product detail page redesign.● Assisted with major merchandising / user experience overhaul encompassing addition of mega menu and re-vamp of case customization tool; managed all product data and gave design / usability input.● Coordinated and launched first online Holiday Gift Guide.

Braselton, Ga

Managed all content for e-commerce startup LightsOnline.com, named an Internet Retailer "Hot 100" site for 2011.● Wrote, formatted, and optimized content including landing page copy, product descriptions, and "Lighting Trends" SEO articles.● Merchandised homepage, category pages, and PPC landing pages; managed product pricing and assortment on seasonal / promotional pages.● Developed online video strategy; coordinated video shoots and edited footage to produce product and brand videos.● Established brand presence on Facebook, Twitter and YouTube; responsible for all social media content.● Managed SEO editorial calendar, link building campaigns, and e-mail marketing.

Lawrenceville, Ga

Helped establish brand and giving culture for newly-founded Alumni Association; oversaw successful internal campaigns and facilitated online communities.● Managed annual Senior Gift and Faculty / Staff giving campaigns; achieved 100% and 82% participation.● Coordinated addition of Annual Giving pages to the GGC Web site; wrote content for numerous audiences including alumni, parents, and faculty/staff. ● Launched and oversaw activity of alumni Facebook and Twitter pages; recruited 70% of current alumni as “fans.”● Oversaw launch of interactive alumni community; managed membership and content.● Wrote, edited, and oversaw production of communication materials including sponsorship proposals, promotional videos, newsletter pieces, and Web pages.

Athens, Ga

Assisted with social media, public relations efforts and Web content; achieved mention on major morning news program.

Statham, Ga

Managed weekly Member e-newsletters; assisted with execution of Web site redesign project (including establishing first company blog) and several large-scale events.

Athens, Ga

Assisted with media outreach / monitoring, internal communications, donor recruitment and special events.

Kennesaw, Ga

Wrote news releases, product descriptions, and B2B communication pieces for several wholesale / home decor clients; assisted with trade show planning and promotion.

Bachelor Of Arts In Journalism, Public Relations

Session 51 | Opal Cohort

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