Christie Wiggins Email & Phone Number

New Jersey

Southern New Jersey

High performing marketing executive responsible for developing and implementing multi-channel marketing plans, product management, brand positioning and strategic data analysis. Experienced in mergers, acquisitions, conversions, rebranding and cultural integration. While in the position, we transitioned the bank to a cross-channel marketing platform by creating a new mobile-optimized website, incorporating targeted web advertising and engaging in social media. Much of my recent experience has centered around mergers, acquisitions and conversions. In 2013, Cape Bank underwent a conversion of the core operating system and all ancillary systems. As a member of the Core Steering Committee, I was responsible for all aspects of the online banking, mobile banking, and bill pay conversions, including site development, branding and data migration. In addition, my department handled all customer communications and led the employee engagement efforts. In 2015, the bank acquired Colonial Bank, headquartered in Vineland, NJ; later that year, we acquired a Sun National Bank branch in Hammonton, NJ. My team spearheaded the rebranding project for all 8 acquired branches, executed a comprehensive customer communication plan, as well as developed an advertising campaign introducing Cape Bank to the new market area.

Southern New Jersey

Worked closely with senior management to develop and execute marketing plans to support the bank's strategic initiatives. Responsible for all daily marketing functions, such as advertising and promotions, goal tracking and reporting of key metrics. Launched new "Cape Bank Can Do" campaign incorporating both internal and external marketing components. After commencement of the campaign, we conducted a consumer research study which showed high brand awareness and favorability amongst customers and non-customers alike.

Southern New Jersey

I joined Cape Bank as a result of the acquisition of Boardwalk Bank in 2008. As one of the select members to sit on the Conversion Team from the acquired bank, I assisted with product mapping, data migration, customer communications and team integration. I wrote procedures for interim transaction processing prior to full system integration and was instrumental in the online banking conversion, resulting in minimal disruption. Later, I stayed on as Retail Banking Administrator until I assumed the responsibility for marketing full time. Aside from facilitating cultural changes as we combined two institutions, other key accomplishments while in this position include: implementation of an MCIF system to identify cross-sell opportunities within the current customer base; email marketing to deliver targeted messages in a cost-effective manner; and electronic Statement delivery, which significantly reduced statement production expenses.

Southern New Jersey

I began my banking career as a teller with Boardwalk Bank in 2002. When I joined the bank, it was in its infancy and only had one office. I was promoted to Assistant Manager in 2003, where I was responsible for branch operations. Over the next year, I documented all branch policies and procedures before establishing the bank's training program. In 2004, I was promoted to Branch Banking Administrator. Over the next several years, I was involved with BSA, security, advertising, reporting and the opening of four new de novo branches. Eventually, I oversaw branch operations for 7 branches until the bank was acquired by Cape Bank in early 2008.