Christi Goza Email and Phone Number

• Experience managing key digital marketing channels (email, mobile, SEO/SEM, retargeting, affiliate, Facebook, social, behavioral) in support of secondary market ticket sale initiatives• Led all aspects of email marketing lifecycle from ideation, to planning/development (content plans, HTML templating, set-up), to optimization (a/b testing, click through, time sent, content, tagging, segmentation), to data analysis of one-time, recurring, triggered, and dynamic content-driven campaigns to acquire, retain and maximize value of new and existing customers• Implemented first Win Back, Reactivation, Browse, and Cart Abandon programs that led to increased engagement, sales, and added operational efficiencies• Recommendations, testing, and new email initiatives led to increases of 62% in revenue and 48% in orders• Worked closely with cross-functional divisions including tech, product, sales, and creative to build email design and ensure marketing efforts and deadlines were met• Drove mobile marketing campaigns through securing online app reviews in industry leading publications, executing PR stunts, using app ASO to increase search rankings, creating internal and external content, and implementing a push strategy all of which helped to acquire new app users, increased awareness, heightened engagement and a rise in sales among current users

• Cost effectively promoted company though national media coverage in newspapers, television news segments, blogs, and social media channels (internal and external) to expose brand and message to consumers • Identified and built vast network of influential reporters and beat writers through establishing relationships; then, aggressively pitched media members and converted developed story ideas to media placements at no cost. Resulted in securing a combined 63 online and television news stories and 44 tweets promoting company, website, and blog with external links and brand mentions that totaled over 328 million MUV, 90,000 TV viewers, and 372,000 impressions to attain higher SEO rankings and increase brand recognition • Regularly created high-quality and engaging content for company blog and as a contributor to other blogs, in an effort to execute content strategy, build links, drive traffic to our website, acquire new customers, and drive ticket sales. Increased average number of views on blog (housed on Posterous) by 96% in 5 months before switching to WordPress• Wrote, edited and managed website copy for over 600 sports and concert pages leading to higher search result positions and a 17 percent increase (over the year prior) in organic traffic to the website• End-to-end management of social media platforms (Facebook, Google +, Twitter, Tumblr) including development of content plan and response matrix, management of personnel, implementation of partner promotions, and strategy for outreach initiatives• Stayed on cutting-edge of social spaces and social media monitoring tools, trends/changes and best practices, and made recommendations to improve against benchmarks• Reviewed and analyzed Google Analytics and presented weekly performance metrics to derive actionable insights, including social media and community growth and competitive research

• Obtained valuable brand marketing agency experience• Implemented social media plans designed to drive awareness and sales, deepen fan engagement and increase web traffic • Supervised an athlete product seeding program that resulted in 50 NFL player tweets impacting 3.5 million potential customers• Generated over 2 million social media impressions by targeting prospective fans on Twitter and Facebook• Sought out brand ambassadors, presented new opportunities, trends, initiatives and recommendations to improve current platforms and meet client objectives and goals• Developed and maintained online content that attracted attention, generated interest and was easily shared with social networks• Monitored, listened and responded to various external communications on social media channels• Implemented promotions on client social media channels including sweepstakes, giveaways, coupons, and free samples. Responsible for managing creative, app development, legal rules, winner selection, notification, and fulfillment.• Provided detailed social media weekly reports to clients including sentiment, influence, competitive and engagement analysis • Scripted editorial content for NFL, NASCAR, PGA, LPGA and professional athlete spokespersons • Secured client placement in local newspapers and national magazines that resulted in over 1.1 million impressions • Planned and managed events from ideation to developing run of show, securing permits, arranging travel and schedules, reserving site locations, working with vendors within budget, researching and securing partners and charities, creating signage and establishing emergency plans

• Designed and implemented marketing (online and offline) campaigns to promote year-round coverage of Olympic and lifestyle sports • Created and negotiated barter deals with online partners (including National Governing Bodies, International Federations and key influencers) to increase promotion, performance and traffic• Leveraged social media to drive awareness to website and increase page views and unique visits • Met online monthly traffic and marketing goals, including all-time high in video streams watched for 2010 Figure Skating World Championship event (increase of 60% from 2009 to 2010) • Used appropriate technology, research systems, and tools to solve marketing problems in an accurate and timely manner and identify new partnerships• Produced event recaps for each sporting event, using Omniture web analytics and feedback from viewers, to report best practices and strategic recommendations for improvement• Participated in on-site event marketing to expose and heighten brand and network with potential partners• Wrote press releases and media alerts for major upcoming events• Assisted with marketing strategies for promotion, creative design and sweepstakes• Developed and managed Partner and Sport's season marketing budget

• Developed Marketing and Advertising plans to yield increase in ticket sales and attendance• Managed largest collegiate community outreach program in the nation hosting 15,000 students at five athletic events each year. Responsibilities included volunteer management, design and direct mail of invitations and confirmations, updating website with online application and FAQs, ordering and sending tickets, and organizing transportation, catering, facility, security and entertainment needs • Implemented first-ever Women’s Volleyball season ticket; season tickets sold in 2008 were 14X greater than 2007 • Coordinated music, entertainment, promotions, giveaways and announcements for home volleyball matches, baseball games, cross country meets and golf tournaments• Worked with designers to produce promotional collateral, ensuring it was consistent with Athletic Department’s style and brand guidelines • Wrote and distributed official e-mail newsletter via SmartDM's CRM solutions offering breaking news, special ticket offers and exclusive promotions to subscribers for Women’s Volleyball and Baseball programs • Reviewed and responded to donation requests and fan mail• Organized over 50 community events for Olympic sports, Basketball and Football including Athletics for Youth, Reading Days, I'm Going to College, Bruin School Days, Adopt a Classroom and Youth Football Day• Managed eleven (11) UCLA student interns including interviews/hiring, work load, scheduling and department activities • Effectively communicated with administrators, coaches and student‐athletes• Marketing liaison between department and Adidas facilitating promotional and uniform requests

• Activated and upheld sponsorship agreements on game-days including on-court promotions, signage and giveaways• Promoted Jr. 49er program, ticket packages, alumni programs and other sports at booth• Aided in Greek Day and Residence Hall Night logistics• Assisted with College Baseball Media Day that garnered regional and national TV attention• Acted as liaison between media representatives and coaches, administrators and student athletes• Promoted sports through press releases featuring upcoming events and game story recaps • Wrote blogs featuring key player(s) of game/tournament, review of team and top competitors• Regularly updated website statistics and athlete profiles using Dreamweaver• Organized and maintained library of articles from daily newspapers• Tracked official live statistics using Golfstat at Big West Golf Championships

• Promoted Conference Championships, sponsors and live streaming via Big West touring display • Aided in Big West Conference Basketball, Soccer, Swimming & Diving, Water Polo and Golf Championships• Supported efforts to implement NCAA Fastbreak Program into local elementary schools providing teachers with seven lesson plans that incorporated a basketball theme into six different subject areas

• Aided in summer camp and birthday party organization for children ages 5-18• Supported students efforts to progress to a higher level and pursue excellence in the gym and in life