User Acquisition:Lead and streamline user acquisition marketing efforts across 6 key game titles including Star Trek Online, Neverwinter and PWI. Implement and optimize campaigns on multiple channels including search, display, affiliate, video, targeted social media to maximize volume, quality and ROI goals.Product Operations:Investigated problems with user funnel on game client. Translate market needs, business goals and feature concepts into prioritized user scenarios and… Show more User Acquisition:Lead and streamline user acquisition marketing efforts across 6 key game titles including Star Trek Online, Neverwinter and PWI. Implement and optimize campaigns on multiple channels including search, display, affiliate, video, targeted social media to maximize volume, quality and ROI goals.Product Operations:Investigated problems with user funnel on game client. Translate market needs, business goals and feature concepts into prioritized user scenarios and requirements, including creating user flows & wire frames. Define and implement Key Performance Indicators (KPIs)/success metrics for measuring and reporting on the effectiveness of projectsData Infrastructure:Collaborated with Engineering team to build accurate data infrastructure that can track and measure entire user funnel. Show less