Christina Chaney Email and Phone Number

Delaware, Maryland, Southern New Jersey, Northern Virginia / Eastern Shore

Delaware, Maryland, Northern Virginia / Eastern Shore

• Trusted partner for sales leadership and representatives in identifying and enabling execution against business opportunities across three Nephrology sales teams, Outpatient, Hospital, and Long Term Care, resulting in exceeding financial goals in 2021• Mentored and coached new marketing managers on the marketing process and how best to collaborate with cross-functional partners and sales team; successfully completed the AZ Leadership Excellence And Development (LEAD) Program for first line sales managers to further enhance leadership, business intelligence and coaching skills• As Brand Agency Lead, provided strategic direction and coaching to agency partners to ensure alignment, sound execution and motivation to deliver on brand objectives• Developed HCP brand strategy, positioning, operational plans, market insights/opportunities and messaging• Partnered with the global brand team to develop a new HCP Campaign aimed at changing the way hyperkalemia is treated, resulting in ~20% market growth• Built a strong understanding of dialysis organizations in order to develop a winning strategy for label update launch and supporting materials• Aligned multiple cross-functional stakeholders as brand planning lead to ensure strategic alignment and execution of brand plans across a common set of customers• Delivered new hire training on a monthly basis to ensure sales representatives had clear understanding of brand strategy and the ability to confidently leverage resources and articulate core messages in sales call• Responsible for brand budget, including agency, scientific communications, insights, operations and samples

• Led LOKELMA Scientific Communications, developing the strategy and tailored content to build advocacy with key customers and support the successful launch of LOKELMA across the community and hospital settings• Established and trained AZ's first Nephrology Speakers Bureau leading to the ability of delivering over 700 programs with ~9k attendees• Facilitated training and provided ongoing support for sales force on speaker programs and sales tools to ensure successful and compliant planning and execution of programs

• Partnered across Respiratory and Neuroscience therapeutic areas to anticipate future market needs and translate brand strategy sound recommendations for speaker program plans, tactics, and execution• Drove speaker program efficiency and effectiveness to accelerate program impact and positive ROI• Identified and initiated innovative opportunities related to the planning, delivery and measurement of speaker programs through engagement with key internal and external stakeholders to expand upon the success of promotional speaker programs• Led enterprise wide forums with key internal stakeholders to share best practices and learnings and ensure high quality planning, execution and measurement of speaker programs• Maximized and executed Speaker Program Solutions capabilities, including but not limited to: - Speaker bureau process and program management - Virtual speaker program platform development and adoption - VEEVA Events integration, optimization and support - Brand budget and reporting management support to ensure annual speaker program strategic plans are translated into effective implementation - Collaboration with Compliance to ensure high quality, compliant programs - Maintenance of standard operating procedures for speaker programs and third party agencies - Development of best practice approaches across all phases of the speaker programs life cycle, including establishing and deploying standards of excellence and key performance indicators for brand programs

• Strategically planned Field Sales Training classes and special initiatives (i.e. product launches, selling team expansions), and ensured successful execution across the entire Commercial Learning and Development (CL&D) portfolio; including, but not limited to: developing training proposals, communication plans, scheduling resources, LMS and technology platform administration, customer support, reporting, evaluation strategy, Operations lead contact, etc.• Led a team of Program Managers, evolving the team strategy, driving alignment to CL&D’s strategic priorities and providing oversight on training content development and deployment• Secretariat of CL&D Leadership Team, guiding team meeting discussion topics, presenting project management operation (PMO) status updates, raising risks/dependencies and following up on key actions• Identified, implemented, and evaluated continuous improvements to the end-to-end Operations process, including identifying time savings and budget savings• Acted as Operations subject matter expert and trusted partner of key internal and external stakeholders to proactively gather and assess stakeholder needs and provide recommendations and align resources on behalf of Operations team• Managed department budget

Managed the onboarding process for field sales new hires by composing communications, developing and executing training schedules, overseeing onsite and travel logistics, managing vendor and stakeholder relations and providing ongoing support to customers