Christina Daniels Email & Phone Number

Utrecht, Ut, Nl

Amsterdam, North Holland, Netherlands

Enable a high-performance team of 10+ data analysts to execute on a long-term data and analytics strategyDrive data-driven decision-making through self-service data solutions & building out product analytics as a centralized function.Promote a culture of technical excellence and continuous improvement in data

Eindhoven, North Brabant, Netherlands

Utrecht, Netherlands

Netherlands

Lead a team of PLM engineers and developers to establish a system of solutions to improve development, engineering efficiency, and effectiveness through the bi-directional flow of real-time data to support better knowledge-sharing and collaboration among teams, suppliers and manufacturerManaged Lightyear Engineering, Product Management and Product Lifecycle Management solutions to provide a single source of truth and visibility for all relevant stakeholders to monitor and track changes to a product from initial design through manufacturing, supply chain management and operations, and asset maintenanceManage supplier relationship and influence roadmaps so meet our current and future needs as an organization

Netherlands

Product Manager of BrandLoyalty’s Data Solutions, including analytical framework, AI & machine learning models, enterprise data model, data processing UI, and BI dashboardingLead a team of diverse developers – Business intelligence, Testers, Full-stack, Front end & Data analystsOwned the strategy for a global release of data tools to support the organization in making data driven decisions and commercial appeal to our retail clientsManaged the privacy and security for all transactional data, ensuring compliance with GDPR and other global legislation or policy.

Toronto, Canada Area

Managed development of new CX analytics product launch; leading cross functional teams and vendors to define and execute technical product features that delight our clientsFormed documentation and frameworks to aid in the collaboration with internal and external technology partners and developersTranslated business needs into technical requirements, utilizing user research to support product decisionsBrought UX design best practices to prioritize the user experience through the application of personas, wireframes, mock ups and user testingReimagined the client roadmap for an analytics product in support of BD across all lines of business using market insights and client feedback to inform user story development and prioritization

Toronto, Canada Area

Working as a connector piece within the organization, seeking to understand how each area works together and discovering the requirements teams needed to succeed. I helped the business improve decision making through knowledge on industries, customers, business models and execution tactics, while informing content that demonstrates this knowledge to the marketplace.

Toronto, Canada Area

Crafted and directed LoyaltyOne research studies and key outputs to generate business leads and maintain thought leadership in the loyalty & CRM industryMonitored and documented industry trends, insights and internal case study knowledge to generate viewpoints in support of global business development effortsConducted primary research to support both short and long term business goals and associate knowledge

Translated business needs of marketing and sales teams into analytics objectives and solutionsEffectively oversaw hundreds of analysis & primary research projects, managing tasks and priorities to meet deadlinesPrimary contact with various research suppliers, including debriefing goals & objectives, pricing and budget management, synchronizing key dates, and organization of research materials

Honours Bachelor, Business Comm, Co-Op

Research Analytics

User Experience Design

UX Design accreditation focusing on tools and methods of UX Design by emphasizing both the practical elements and theoretical approaches.