As the Director of Business Intelligence at AMX, I leverage data to drive strategic decisions and elevate both operational efficiency and customer experience. With a rich background spanning over eight years in the logistics and transportation industry, I have transitioned from my previous role as VP of Marketing & Business Relations to focus on the dynamic field of data analytics. In my current role, I oversee all data, ensuring that every data-driven decision aligns with our company's goals and provides ROI.A key aspect of my role is managing all pricing automation, which directly impacts pricing across our entire customer base. I use my experience to analyze the market and ensure accurate pricing, balancing competitiveness with profitability. By leveraging data to improve the customer experience, I build strong relationships with customers and use insights to enhance their interactions with AMX at every point of contact from initial onboarding to retention.My leadership style is deeply rooted in a people-centric approach. I believe that data is not just about numbers but about leveraging insights to enhance the skills of our organization’s talent and creating a holistic experience for all our business partners. By fostering an environment that encourages creativity and strategic thinking, I aim to bridge the gap between data and actionable business strategies.As a strategic thinker with a passion for people, I prioritize the development of a collaborative and innovative workplace. I am currently pursuing a certification in Data Analytics. This certification, combined with my extensive experience, positions me to effectively lead our team in making data-driven decisions that enhance our operations and customer relationships.My mission is to utilize data to not only drive efficiency and growth but also to foster a culture of integrity, curiosity, initiative, and wholeheartedness. These values guide my leadership and strategic decisions, ensuring that every action we take is aligned with our core principles.V A L U E SIntegrityCuriosityInitiativeWhole-heartednessC E R T I F I C A T I O N S & A C C O L A D E SRevenue Operations Certified (Hubspot)Marketing Certified (Hubspot)Data Analytics Certification (in progress, completion expected by end of month)2024 Pros to Know Rising Star from Supply & Demand Chain Executive2023 Top Women to Watch from Women in Trucking2023 WISC Award Winner