Christina Mcpherson

Christina Mcpherson Email and Phone Number

Senior Editor and Account Manager @ beetroot
london, greater london, united kingdom
Christina Mcpherson's Location
London, England, United Kingdom, United Kingdom
Christina Mcpherson's Contact Details

Christina Mcpherson personal email

n/a
About Christina Mcpherson

Christina Mcpherson is a Senior Editor and Account Manager at beetroot. She possess expertise in editing, copywriting, project management, proofreading, social media communications and 11 more skills.

Christina Mcpherson's Current Company Details
beetroot

Beetroot

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Senior Editor and Account Manager
london, greater london, united kingdom
Website:
beetroot.co.uk
Employees:
18
Christina Mcpherson Work Experience Details
  • Beetroot
    Senior Editor And Account Manager
    Beetroot Jun 2018 - Present
    London, United Kingdom
    beetroot is one of the UK’s leading creative communications agencies. We help organisations succeed by strengthening employee engagement and advocacy, and by building customer brand loyalty. We do this by bringing fresh ideas, smart tactics, powerful copy and eye-catching design to communications teams, creating content in the formats and media that work for your audiences – wherever they are. We create and execute behaviour-changing campaigns, build apps and websites, shoot video, and write and design award-winning magazines that get measurable results. Global clients include Airbus, BP, Boots, PepsiCo, Groupe PSA (Vauxhall), RBS and Virgin.
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  • Think Publishing Ltd
    Senior Editor
    Think Publishing Ltd Feb 2018 - May 2018
    London, United Kingdom
    • Launching, managing and editing two new digital projects (a microsite and email newsletter) for two membership associations. • Achieved a 16% increase in open rates. (short-term contract)
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  • White Light Media
    Senior Editor And Content Marketing Manager
    White Light Media Aug 2016 - Feb 2018
    Edinburgh, United Kingdom
    • Writing, commissioning and editing content across a variety of channels (magazines, websites, social media, newsletters, video and blogs) for clients in sectors such as finance, business, engineering and education. These clients include RBS, Equatex, Standard Life, Howden, Colfax and the EICC.• Adept at writing on diverse topics for varied external and internal audiences, while conforming to an organisation’s house style and tone of voice. • Developing content marketing strategies for existing and prospective clients and successfully pitching for new contracts. • Affable project manager with the ability to prioritise and delegate tasks effectively, while managing a small editorial team.• Accustomed to working in a high-pressure, results-driven environment and ensuring that projects stay on time and on budget. Key achievements:• Devised print magazine of compelling long-form content complemented by blog articles and social media campaigns for a financial services organisation, delivering a 59% increase in monthly web traffic; a 107% increase in followers and subscribers; and a 574% increase in monthly social media engagement.• Piloted internal TV programme for Colfax.• Survey for Howden internal comms magazine revealed 83% of employees found the content to be relevant to their roles.
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  • White Light Media
    Editor
    White Light Media Apr 2014 - Sep 2016
    Edinburgh, United Kingdom
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  • White Light Media
    Writer
    White Light Media Aug 2012 - Apr 2014
    Edinburgh, United Kingdom
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  • World Whisky Day
    Social Media Manager
    World Whisky Day Jan 2015 - Feb 2018
    Edinburgh, United Kingdom
    • Managing social media accounts with reach of up to 50 million users.• Devising campaigns, monitoring analytics, and making incremental improvements to increase engagement.• Increased reach of World Whisky Day on Twitter and Instagram by 26% in 2017.• Social media purchasing and budget management for sponsored content on LinkedIn, Facebook and Twitter.
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  • Scottish Woman Magazine
    Editorial Intern
    Scottish Woman Magazine Apr 2012 - Jun 2012
    Edinburgh, United Kingdom
  • Tellusfashion
    Freelance Journalist
    Tellusfashion Apr 2011 - Apr 2012
    London, United Kingdom
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  • Allison And Busby
    Editorial Intern
    Allison And Busby Jun 2011 - Aug 2011
    London, United Kingdom
  • Plus Academy
    English Teacher
    Plus Academy Dec 2009 - Jan 2011
    South Korea
  • Brel
    Restaurant Manager
    Brel Jun 2008 - Jun 2009
    Glasgow, Glasgow City, United Kingdom

Christina Mcpherson Skills

Editing Copywriting Project Management Proofreading Social Media Communications Publishing Magazines Publications Digital Media Internal Communications Blogging Web Content Corporate Communications Digital Marketing Client Management Marketing

Christina Mcpherson Education Details

Frequently Asked Questions about Christina Mcpherson

What company does Christina Mcpherson work for?

Christina Mcpherson works for Beetroot

What is Christina Mcpherson's role at the current company?

Christina Mcpherson's current role is Senior Editor and Account Manager.

What is Christina Mcpherson's email address?

Christina Mcpherson's email address is ch****@****a.co.uk

What schools did Christina Mcpherson attend?

Christina Mcpherson attended Chartered Institute Of Marketing, Edinburgh Napier University, The University Of Glasgow.

What skills is Christina Mcpherson known for?

Christina Mcpherson has skills like Editing, Copywriting, Project Management, Proofreading, Social Media Communications, Publishing, Magazines, Publications, Digital Media, Internal Communications, Blogging, Web Content.

Who are Christina Mcpherson's colleagues?

Christina Mcpherson's colleagues are Elena Volkova, Mary Taylor, Paul Russen, Clara Howells, Pavel Yakovenko, Richard Lomax, Pg Kieran.

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