Manage Facebook, Twitter and Instagram channels to drive sales for upcoming eventsInfluencer marketing with upcoming talentDigital marketing content creation, including events, posts and channel storiesReputation management on social review sitesWebsite analytics and optimizationUse of Google Analytics and Google Data Studio to track ROI and eCommerce metrics

Analyzes user experience metrics to improve digital process flowsCreate meaningful and self-serving digital channel BI dashboards at an enterprise level using Excel, PowerBI and Google Data StudioUtilize business expertise to translate goals into data-based deliverablesDevelop predictive models to forecast business performance metricsEnd-to-end analysis of customer transactions on self-service channelsWrite technical requirements and perform user testing or detects, enhancements, and trackingManage vendor relationship with Digital Experience Intelligence session recording tool FullStoryQuantitative and qualitative UX research in FullStory, Qualtrics, BigQuery and Google Analytics

Influencing client marketing strategies through data analysisClient email management; list management, building, deployment, tracking and analysisPaid digital ad placement, budgeting and ROI assessment on AdWords and social channelsAnalyze data to create client reports with insightful takeaways and recommendationsDevelop and implement strategic marketing plans to increase meaningful web trafficCreate and present data driven pitches and scalable solutions to new and existing clients

The voice behind the keyboard of Darakjian's social channelsManagement of Facebook, Twitter, Instagram, Pinterest, LinkedIn, Google+ and Tumblr channelsCoordination with luxury brands on digital marketing co-op projectsDevelop, analyze and mange sales funnels to increase conversion on product pages Measure and manage PPC from Google AdWords, Facebook Ad Manager and AdChoicesEvaluate and report on ROI for all marketing efforts including both digital and traditionalCommunity management and customer outreach on all social channels

Provide brands with a digital personality through social media and community engagementCollect and analyze data from social channels into user-friendly client reports Design, deploy and list management of client’s email marketing campaigns Create and publish content on social channels to positively influence client's business goals Develop and implement strategic re-marketing plans within Facebook Ad Manager Clients include: Abtek, Align to Thrive, Art Van, Budco Financial, City of Southfield, Marlee’s, Munilla Construction Management, Lawrence Tech University, Lear, Quorum Public Affairs, Same Address, Tapper’s Jewelry, US Standard Products, Vasileff Medical Group

Recruit, screen, & coordinate over 60 vendors for a one day indoor eventPublicize event via social media, press releases, and news appearanceFind new revenue opportunities each yearOver three years successfully raised almost $20,000 for youth programs in the Detroit area

Manage production of program catalog - 42,000 copies distributed quarterlyDiscover, schedule, and process payroll for over 90 community education teachersManagement of digital marketing on social media sites including Google+, Facebook, Twitter, Instagram, & Pinterest Prepare department reports on revenue, expenses, enrollment and office dynamics for boardCoordinate internship programs and school/court ordered community service workersWellness Outreach Facilitator - May 2012 to June 2015Plan and facilitate all aspects of iCount Program, a health outreach programAnnually lead over 350 participants through 10 weeks of personally developed health curriculumRecruit and maintain rapport with community agencies to host programDevelop and implement curriculum for iCount Youth, Corporate, & Senior ProgramsTravel to non-profit agencies and corporate partners to instruct weekly program sessionsExtensive work with at-risk youth ages 12 to 18 of various backgroundsCoordinate with Metro-Detroit non-profit agencies to achieve a common goalWellness Intern - January 2012 to May 2012Conduct weekly staff meetings encouraging healthily lifestyles in conjunction with the iCount by WalkStyles corporate wellness planDeveloped curriculum for iCount Youth Program Conducted staff wellness events, i.e. desk yoga, chair ergonomicsCompleted guidelines to earn course credit at Oakland University

Evaluate written Health Science lab reports on a partially subjective scale using Microsoft Word Track ChangesDirect contact with factuality and students of the Health Science DepartmentCorrect grammar, spelling, and contextual errors in lab reportsStrictly follow APA citation guidelines, report any suspected plagiarism