Experienced and versatile print and digital reporter and editor specializing in production of informative trend-driven lifestyle stories often spotlighting new and interesting ideas, products and methods for better living. I also cover real estate and design news.Some of my bylines can be found in and on The New York Times, The Wall Street Journal, Architectural Digest, Better Homes & Gardens, The Boston Globe and othersCreator of The Spaces That Shape Us, a living history storytelling project @thespacesthatshapeus

Senior Digital Editor, The Today Show / NYCEdited daily lineup of lifestyle and home features including breaking news, celebrity interviews, e-commerce guides and real estate profilesConducted ongoing SEO research and monitored trending topics for competitive story planning Managed multiple freelance contributors and edited all home stories for publication, resulting in 15-20 new stories a weekManaged multiple in-house and remote video teams for weekly home video seriesManaged web site fronts for the Home section of Today.com, increasing page views and decreasing bounce rate for home storiesManaged photo rights and permissions for use across multiple digital platforms for NBC Worked with TODAY show producers to turn on-air segments into same-day digital content

Developed monthly content for the front of book FRESH section (3-5 pages) dedicated to fresh ideas for better living, design trends, pop culture, smart tech and booksDeveloped travel pages spotlighting up and coming cities in the US and the makers, small businesses and trends redefining that particular metro areaCollaborated with other editors to create rich, cross-department features in the home, lifestyle and food verticals

Lead integration efforts with national networks to drive awareness of brand programs, special issues and magazine partnershipsScripted and produced monthly TV segments for national and regional outlets which highlighted various brand pillars and expertsIdeated comprehensive 360 programs for the brands, including the popular annual Stylemakers Bloggers event

Managed publicists, event planners and celebrity seeders for clients subscribing to lifestyle marketing and PR servicesCreated and executed PR and marketing campaigns for lifestyle brands including Pacific Sunwear and M Z WallaceNew business liaison for partnership opportunities resulting in the retention of numerous new clients and revenue exceeding $650,000