Heading up educational and social programming

Tailored approach to strategy, implementation planning, and financial advising. I have worked in a wide variety of industries, but focus on startups and small businesses in the food, CPG, e-commerce, and retail sectors. Learn more at www.appletonconsults.com

Thrive Market is the most affordable and socially conscious way to live a healthy lifestyle. We offer your favorite healthy lifestyle products at deep discounts alongside an integrated content platform designed to inform, educate, and build community around the shared purpose of healthy living. Think an e-commerce Whole Foods + Costco + Toms Shoes.As Sr Director of Purchasing & Merchandising, I manage a team of 14 to fulfill all of Thrive Market's product and product marketing needs. Specifically, the team:--Manages a 4000+ product catalog, ranging from food to baby products to non-toxic household cleaning, including 400+ direct brand relationships.--Sources new brands and products on a real-time basis--Forecasts inventory and manages warehouse space planning via close relationships with operations team, resulting in low double digit out of stocks --Sources, creates and launches private label products in 20+ categories for 10% of sales--Maintains back-end and front end of onsite merchandising (Magento, etc)--Continually negotiates for margin improvement, resulting in 9% margin gain in the past year--Performs rigorous monthly category/business review process for SKU rationalization --Creates a comprehensive merchandising marketing program, including email, onsite, OOH, gift with purchase & sampling.

Laurel & Wolf is the "99 Designs for interior design." For a low set fee, multiple designers submit designs for your space custom to your style, space, and budget. #GetYourDesignOn at laurelandwolf.com --Create and manage key strategic partnerships--Drive sales growth and design sales outreach--Build business relationships in and out of the startup community

Purple Health is a health management program which leverages technology to facilitate human interaction. With a focus on individual and small group coaching, we help people achieve their fitness and lifestyle goals.Marketing & Sales--Built low-cost landing pages and lead forms to test go-to-market strategies--Designed Facebook and Google Adwords campaigns and tracking with A/B testing; leveraged leads in Salesforce--Produced and executed brand video and testimonial videos at 1/6 market cost Operations--Recruited Sales Director, admin support and coaching staff--Identified and created pro-forma business models--Ran all regular business meetings; managed team and projects--Created, executed and taught onboarding process for all new clients

--Grew FOX Sports University program from 6 to 20 schools, working closely with university deans, faculty and FOX colleagues to create and execute award-winning sports marketing campaigns.--Created strategy and managed Creative University website and social media assets (Twitter, Facebook and LinkedIn), including redesign, resulting in doubled traffic.--Produced 12 on-air and off-channel campaigns, additionally serving as editing supervisor, talent relations, and team and charity partner liaison.--Created weekly industry digests to aid sales force

Assisted two executives in Current and Development at Universal Cable Productions, learning the ins and outs of cable television production. Responsibilities included but were not limited to creating and maintaining logs, calendar ownership, planning and executing daily notes meetings, and rolling calls.

Worked on strategic partnerships between Sony Electronics, Sony Pictures, Sony Computer Entertainment America, Sony Music, Sony Ericsson, and outside companies. Developed 15 potential future partnerships.

New Meals Pipeline--Achieved $80M in incremental sales by reviving a failed test market product to create new premium segment in dry dinners. Worked with outside equity partners to re-brand for new product development and commercialization.--Produced series of 12 live-action vignettes with chef talent for online marketing initiatives.--Launched product with licensed brand, Macaroni Grill, leveraging extensive brand collaboration with Brinker International--Coordinated and approved all outbound licensing requestsGreen Giant--Oversaw all Green Giant business in club, Target and discount channels, exceeding plan volume by 10%.--Established the pipeline approach to concept generation, resulting in 100+ new item ideas.--Managed and led a cross-functional team to create and sell-in four new channel-specific products.Trix--Managed advertising and internet agencies in production of brand-specific media for TV and online to create three “events,” driving baseline growth by 6+% and exceeding total program goals by 12%.--Initiated and advanced $1.2M productivity initiative, winning buy-in from senior management and developing a compelling consumer support plan for new product form.

Created and compiled comprehensive analysis detailing shows, deals, projects, and promotions in network, cable, and syndicated television for Media Director and agency clients and valuated proposals from producers and studios pitching products.