Christina Baune Email and Phone Number
Saint Paul, MN, US
Christina Baune's Location
Greater Minneapolis-St. Paul Area, United States, United States
Christina Baune's Contact Details
Christina Baune work email
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Christina Baune personal email
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Christina Baune phone numbers
About Christina Baune
With a dual career path, I am a dynamic senior leader skilled in driving digital transformations and achieving significant sales growth. I’m passionate about building exceptional teams and solving complex challenges through strategic communication and storytelling. In parallel, as an Adjunct Professor, I leverage my expertise in leadership and organizational development to enrich the learning experiences of MBA and doctoral students.At the core of my professional journey lies a commitment to fostering business excellence and nurturing future leaders. My teaching integrates real-world insights, and my hands-on leadership empowers teams to excel, even amid industry challenges. I am dedicated to fostering professional and individual growth through mentorship and a strategic vision.
Christina Baune's Current Company Details
Chrissy Lee B. Coaching & Consulting
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Founder | Executive Coach and Change Consultant
Saint Paul, MN, US
Christina Baune Work Experience Details
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Founder | Executive Coach And Change ConsultantChrissy Lee B. Coaching & ConsultingSaint Paul, Mn, Us
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Adjunct Professor, Mba ProgramThe College Of St. Scholastica Aug 2016 - PresentDuluth, Mn, UsDevelop and teach a robust curriculum for several graduate and doctoral level business courses leveraging both virtual and in-person format.•Deliver impactful and engaging instruction to MBA and doctoral students, leveraging expertise in leadership, business and change management to provide broad knowledge and real-world insights.•Mentor and guide MBA and doctoral students through research projects and dissertations, offering expert advice, constructive feedback, and support to ensure their academic success and professional growth.•Deep expertise and experience teaching the following courses: Organization Development and Design | Cross-Cultural Communication in Business | Process Consultation | Strategic Planning | Design, Scale and Change Management | Business Communication | Strategic Leadership | Systems Theory -
Director Of Sales And EngagementKapra Cosmetics Aug 2023 - Oct 2024Minneapolis, Us•Led the accelerated implementation of an internal digital transformation by providing thoughtful leadership and hands-on implementation of a NetSuite ERP system within 90 days, transforming sales workflows, enhancing real-time insights, and boosting team capacity through increased operational efficiency.•Responsible for outside and inside sales organization, achieving a company sales growth Y/Y during a time of industry decline. •As head of Client Services, led end-to-end product development and contract manufacturing for liquid products with customers, from sourcing and packaging to full-scale manufacturing at Kapra, ensuring timely distribution to retailers and successful brand positioning in hair care, skincare, pet care, and household cleaning industries•Established and championed core cultural values to guide the organization's journey in cultural transformation, fostering alignment and engagement across teams. -
Director, Digital Product ManagementSleep Number Corporation Apr 2022 - Feb 2023Minneapolis, Minnesota, Us• Building high performing digital product teams accountable for defining outcomes and product roadmaps, driving revenue, increasing customer satisfaction and improving operational efficiencies across web, mobile and app platforms.• Setting strategic vision, defining multi-year product roadmap and executing in a cross matrix, complex, large-scale omni-channel environmentCreated and rolled out an engagement strategy for 1500+ virtual team members working from home during a pandemic environment.• Direct Team leadership and mentorship, including co-development of a Product Management Community of Practice (CoP) to create a forum in which the community of Product Managers across the enterprise come together to share best practices and learn from each other. -
Ai, Automation & Integration DirectorFoot Locker Jan 2022 - Apr 2022New York City, New York, UsLeveraged AI, Automation, and change management to drive efficiency across the organization.• Developed a team charter, ways of working, success metrics, and methodology in partnership with VP of Automation to bring this team to life, exceeding ROI goals with each efficiency project taken on.• Partnered with development team to build automation to processes to drive operational efficiencies across the organization.• Drove process improvements that yielded cost savings to reinvest in strategic initiatives across Foot Locker, Kids Foot Locker, Champs Sports, and Eastbay. -
Director, Digital & Technology TransformationBest Buy Nov 2018 - Mar 2021Richfield, Minnesota, UsStrategic communication and technology strategist leading the Digital & Technology Transformation, emphasizing a strategic focus on evangelizing agile methodology, talent strategy, employee engagement and leadership.• Deepened relationships across the enterprise to expand business leader’s knowledge about the Digital Product strategy, high level roadmaps. and the tech transformation work.• Developed and executed multichannel communication strategies to advance the narrative of Best Buy’s Technology Transformation, leveraging innovative multimedia tactics while ensuring brand consistency.• Created and rolled out an engagement strategy for 1500+ virtual team members working from home during a pandemic environment.• Led a team of 8 individuals with 100% retention within 2+ years; mentor circle leader for 3+ years. -
Associate Director, Technology TransformationBest Buy Feb 2018 - Nov 2018Richfield, Minnesota, Us•Led roadmap planning across Bestbuy.com, driving cross-functional communication and alignment across agile product teams while connecting organizational goals to product team strategic initiatives and funding. •Created and evangelized consistent messaging across all Digital and Technology business teams, aligning strategic priorities with roadmap work and feature enhancements that drive customer and business value across Best Buy•Process definition around new ways of working that provided consistency and clarity around a time of transformation; aligning goals and objectives with efficient process enhancements that drive the most business value
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Senior Digital Product ManagerBest Buy Dec 2016 - Feb 2018Richfield, Minnesota, Us• Provided executive and enterprise communication of digital strategy and roadmap prioritization in support of digital goals, optimizing on capital investments and exceptional customer experience.• Fostered relationships across the enterprise to ensure digital work was evangelized and prioritized to meet revenue and expense allocations.• Managed strategic office in Chennai, India; responsible for contract negotiations, engagement strategies, and strategic planning related to offshore business model.
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Digital Product ManagerBest Buy May 2013 - Dec 2016Richfield, Minnesota, UsOptimized and innovated the shopping experience on Bestbuy.com to drive customer loyalty and engagement leveraging A/B testing strategies, usability research, voice of customer and competitor benchmark data.• Developed and prioritized a product roadmap of feature enhancements with an objective of enhancing the customer experience and increasing online conversion leveraging Omniture analytic reporting tools.• Collaborated to define customer and business needs. Translated business goals into strategic priorities and actionable user stories that drive a desirable user experience online.• Product Team management of 16 employees (direct and indirect management).
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Digital Product Manager, Global Brand & Digital Marketing Team, Best Buy Private Label BrandsBest Buy May 2012 - May 2013Richfield, Minnesota, UsTranslated business strategies into product marketing strategies, roadmaps and product definition that delivered against core customer value propositions, customer engagement goals, and corporate financial goals.• Led a cross-functional team of 50+ people to build a new web platform that hosts the Pacific Sales online experience, developing a migration plan to cut over to the new browse and commerce experience.• Provided strategic and creative direction for a team of content producers (internal and 3rd party agency) to develop digital content & media to drive an integrated digital brand strategy for Best Buy’s owned brands.• Managed a product team of 10-12, inclusive of designers, copywriters, developers, and QA partners.
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Digital Product And Change Management LeadTarget Aug 2010 - May 2012Minneapolis, Mn, UsLed brand presentation work for the Target.com platform transformation project, including developing online brand standards, marketing process development, and onboarding strategies for new creative agencies. • Fostered relationships and alignment across the organization and with strategic agency partners as a trusted advisor to lead cross-functional teams that managed and activated digital marketing strategies.• Developed and facilitated Product Management and Site Update team process and change management to support product management and creative refresh cadences to the new Target.com site. -
Product Manager, GiftcardsTarget Sep 2008 - Aug 2010Minneapolis, Mn, UsLed product development and merchandising strategies for Target GiftCards though annual business planning, analyzing category research and insights to develop growth platforms, category innovation and sales growth. • Developed monthly sales, expense forecasts and P&L to track spending versus plan, delivering double digit sales growth year/year and cost savings of 12% in annual program expenses.• Led and inspired 3rd party creative agency to deliver visual design work for Target GiftCards that delivered on customer “surprise and delight moments” while exceeding revenue targets.• Named “inventor” on a GiftCard design/functionality that was patented as Target intellectual property.
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Senior Brand And Loyalty Marketing Specialist, Financial Product Development & Loyalty DesignTarget Aug 2007 - Sep 2008Minneapolis, Mn, UsLed cross functional collaboration through Target credit card acquisition and loyalty program strategies.• Drove strategy and development effort for platform growth across the Financial Product portfolio by launching the Target Debit Card to capture market share and drive guest loyalty, exceeding sales targets.• Led loyalty program rebranding with 3rd party agency for Target Pharmacy Rewards to increase Pharmacy sales and store trips through various media campaigns, in-store marketing, and channel marketing tactics.
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Brand And Loyalty Marketing Specialist, Financial Services Loyalty MarketingTarget Jun 2006 - Aug 2007Minneapolis, Mn, UsInfluenced cross-functional partners to integrate branded loyalty messaging aligned with the Target credit card loyalty program with merchandise to drive store sales and credit acquisition.• Cultivated new financial product development through ideation, testing, and implementation to drive financial services portfolio sales and Target guest loyalty, leading creative agency work and brand strategy.
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Financial Services Marketing Project Manager, Financial Services MarketingTarget Feb 2005 - Apr 2006Minneapolis, Mn, Us• Leveraged agency relationships to develop and deliver acquisition incentive programs and communication for team members.• Managed New Store Openings by traveling to new markets, training store leadership on Target’s culture and credit acquisition process, and acting as an agent for change in the store environment. • Managed technology development projects to enhance the in-lane credit card application process for guests.
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National Promotions ManagerLifetouch 2004 - 2005Eden Prairie, Mn, Us -
Account Executive | Client ServicesCarlson Marketing 2000 - 2004Minneapolis, Mn, Us
Christina Baune Skills
Cross Functional Team Leadership
Marketing Strategy
Integrated Marketing
Management
Marketing
Leadership
Retail
Digital Marketing
Program Management
Strategic Planning
Brand Management
Team Leadership
Marketing Communications
Product Development
E Commerce
Merchandising
Advertising
Training
Leadership Development
Market Research
Market Planning
Sales
Project Planning
Direct Marketing
Strategic Thinking
Account Management
Organizational Development
Social Media
Competitive Analysis
Organizational Effectiveness
Promotions
Merchandising Strategies
Client Relationship Building
Presenter
Managerial Experience
Christina Baune Education Details
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College Of Saint BenedictCommunication And Media Studies -
University Of St. ThomasOrganizational Development
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University Of St. Thomas - Opus College Of BusinessMaster Of Business Communication
Frequently Asked Questions about Christina Baune
What company does Christina Baune work for?
Christina Baune works for Chrissy Lee B. Coaching & Consulting
What is Christina Baune's role at the current company?
Christina Baune's current role is Founder | Executive Coach and Change Consultant.
What is Christina Baune's email address?
Christina Baune's email address is ch****@****ber.com
What is Christina Baune's direct phone number?
Christina Baune's direct phone number is +161223*****
What schools did Christina Baune attend?
Christina Baune attended College Of Saint Benedict, University Of St. Thomas, University Of St. Thomas - Opus College Of Business.
What skills is Christina Baune known for?
Christina Baune has skills like Cross Functional Team Leadership, Marketing Strategy, Integrated Marketing, Management, Marketing, Leadership, Retail, Digital Marketing, Program Management, Strategic Planning, Brand Management, Team Leadership.
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