Christina Baune Email & Phone Number

Saint Paul, Mn, Us

Duluth, Mn, Us

Develop and teach a robust curriculum for several graduate and doctoral level business courses leveraging both virtual and in-person format.•Deliver impactful and engaging instruction to MBA and doctoral students, leveraging expertise in leadership, business and change management to provide broad knowledge and real-world insights.•Mentor and guide MBA and doctoral students through research projects and dissertations, offering expert advice, constructive feedback, and support to ensure their academic success and professional growth.•Deep expertise and experience teaching the following courses: Organization Development and Design | Cross-Cultural Communication in Business | Process Consultation | Strategic Planning | Design, Scale and Change Management | Business Communication | Strategic Leadership | Systems Theory

Minneapolis, Us

•Led the accelerated implementation of an internal digital transformation by providing thoughtful leadership and hands-on implementation of a NetSuite ERP system within 90 days, transforming sales workflows, enhancing real-time insights, and boosting team capacity through increased operational efficiency.•Responsible for outside and inside sales organization, achieving a company sales growth Y/Y during a time of industry decline. •As head of Client Services, led end-to-end product development and contract manufacturing for liquid products with customers, from sourcing and packaging to full-scale manufacturing at Kapra, ensuring timely distribution to retailers and successful brand positioning in hair care, skincare, pet care, and household cleaning industries•Established and championed core cultural values to guide the organization's journey in cultural transformation, fostering alignment and engagement across teams.

Minneapolis, Minnesota, Us

• Building high performing digital product teams accountable for defining outcomes and product roadmaps, driving revenue, increasing customer satisfaction and improving operational efficiencies across web, mobile and app platforms.• Setting strategic vision, defining multi-year product roadmap and executing in a cross matrix, complex, large-scale omni-channel environmentCreated and rolled out an engagement strategy for 1500+ virtual team members working from home during a pandemic environment.• Direct Team leadership and mentorship, including co-development of a Product Management Community of Practice (CoP) to create a forum in which the community of Product Managers across the enterprise come together to share best practices and learn from each other.

New York City, New York, Us

Leveraged AI, Automation, and change management to drive efficiency across the organization.• Developed a team charter, ways of working, success metrics, and methodology in partnership with VP of Automation to bring this team to life, exceeding ROI goals with each efficiency project taken on.• Partnered with development team to build automation to processes to drive operational efficiencies across the organization.• Drove process improvements that yielded cost savings to reinvest in strategic initiatives across Foot Locker, Kids Foot Locker, Champs Sports, and Eastbay.

Richfield, Minnesota, Us

Strategic communication and technology strategist leading the Digital & Technology Transformation, emphasizing a strategic focus on evangelizing agile methodology, talent strategy, employee engagement and leadership.• Deepened relationships across the enterprise to expand business leader’s knowledge about the Digital Product strategy, high level roadmaps. and the tech transformation work.• Developed and executed multichannel communication strategies to advance the narrative of Best Buy’s Technology Transformation, leveraging innovative multimedia tactics while ensuring brand consistency.• Created and rolled out an engagement strategy for 1500+ virtual team members working from home during a pandemic environment.• Led a team of 8 individuals with 100% retention within 2+ years; mentor circle leader for 3+ years.

Richfield, Minnesota, Us

•Led roadmap planning across Bestbuy.com, driving cross-functional communication and alignment across agile product teams while connecting organizational goals to product team strategic initiatives and funding. •Created and evangelized consistent messaging across all Digital and Technology business teams, aligning strategic priorities with roadmap work and feature enhancements that drive customer and business value across Best Buy•Process definition around new ways of working that provided consistency and clarity around a time of transformation; aligning goals and objectives with efficient process enhancements that drive the most business value

Richfield, Minnesota, Us

• Provided executive and enterprise communication of digital strategy and roadmap prioritization in support of digital goals, optimizing on capital investments and exceptional customer experience.• Fostered relationships across the enterprise to ensure digital work was evangelized and prioritized to meet revenue and expense allocations.• Managed strategic office in Chennai, India; responsible for contract negotiations, engagement strategies, and strategic planning related to offshore business model.

Richfield, Minnesota, Us

Optimized and innovated the shopping experience on Bestbuy.com to drive customer loyalty and engagement leveraging A/B testing strategies, usability research, voice of customer and competitor benchmark data.• Developed and prioritized a product roadmap of feature enhancements with an objective of enhancing the customer experience and increasing online conversion leveraging Omniture analytic reporting tools.• Collaborated to define customer and business needs. Translated business goals into strategic priorities and actionable user stories that drive a desirable user experience online.• Product Team management of 16 employees (direct and indirect management).

Richfield, Minnesota, Us

Translated business strategies into product marketing strategies, roadmaps and product definition that delivered against core customer value propositions, customer engagement goals, and corporate financial goals.• Led a cross-functional team of 50+ people to build a new web platform that hosts the Pacific Sales online experience, developing a migration plan to cut over to the new browse and commerce experience.• Provided strategic and creative direction for a team of content producers (internal and 3rd party agency) to develop digital content & media to drive an integrated digital brand strategy for Best Buy’s owned brands.• Managed a product team of 10-12, inclusive of designers, copywriters, developers, and QA partners.

Minneapolis, Mn, Us

Led brand presentation work for the Target.com platform transformation project, including developing online brand standards, marketing process development, and onboarding strategies for new creative agencies. • Fostered relationships and alignment across the organization and with strategic agency partners as a trusted advisor to lead cross-functional teams that managed and activated digital marketing strategies.• Developed and facilitated Product Management and Site Update team process and change management to support product management and creative refresh cadences to the new Target.com site.

Minneapolis, Mn, Us

Led product development and merchandising strategies for Target GiftCards though annual business planning, analyzing category research and insights to develop growth platforms, category innovation and sales growth. • Developed monthly sales, expense forecasts and P&L to track spending versus plan, delivering double digit sales growth year/year and cost savings of 12% in annual program expenses.• Led and inspired 3rd party creative agency to deliver visual design work for Target GiftCards that delivered on customer “surprise and delight moments” while exceeding revenue targets.• Named “inventor” on a GiftCard design/functionality that was patented as Target intellectual property.

Minneapolis, Mn, Us

Led cross functional collaboration through Target credit card acquisition and loyalty program strategies.• Drove strategy and development effort for platform growth across the Financial Product portfolio by launching the Target Debit Card to capture market share and drive guest loyalty, exceeding sales targets.• Led loyalty program rebranding with 3rd party agency for Target Pharmacy Rewards to increase Pharmacy sales and store trips through various media campaigns, in-store marketing, and channel marketing tactics.

Minneapolis, Mn, Us

Influenced cross-functional partners to integrate branded loyalty messaging aligned with the Target credit card loyalty program with merchandise to drive store sales and credit acquisition.• Cultivated new financial product development through ideation, testing, and implementation to drive financial services portfolio sales and Target guest loyalty, leading creative agency work and brand strategy.

Minneapolis, Mn, Us

• Leveraged agency relationships to develop and deliver acquisition incentive programs and communication for team members.• Managed New Store Openings by traveling to new markets, training store leadership on Target’s culture and credit acquisition process, and acting as an agent for change in the store environment. • Managed technology development projects to enhance the in-lane credit card application process for guests.

Eden Prairie, Mn, Us

Minneapolis, Mn, Us

Bachelor Of Arts (B.A.), Communication And Media Studies

Doctor Of Education (Ed.D.), Organizational Development

Master Of Business Communication