Christina Belcik Email and Phone Number

-Development and execution of brand marketing strategies to create brand awareness and generate qualified leads-Creation of Brand Champion/Ambassador program to engage stakeholders and local partners with the Northeast Ohio Regional Brand-Collaboration with cross-functional teams to ensure brand consistency across all marketing channels and campaigns-Monitor and analyze campaign performance metrics to measure the effectiveness of marketing efforts and make data-driven decisions-Build and maintain strong relationships with external partners, agencies, and vendors-Lead, mentor, and develop a marketing intern to assist in achieving departmental goals

-Developed the overall marketing strategy for Champion ONE, including digital, content, event, andsocial marketing initiatives that align with our company objectives.-Generated marketing and sales qualified leads through marketing campaigns, adding new logos to the customer portfolio, and increasing revenue.-Grew web traffic 48% YoY since 2018, through enhanced keyword research and content creation-Increased overall monthly leads by 150% in 3 months since joining the team with the implementation and execution of a strategic marketing strategy.-Increased marketing-generated revenue from $48,000 in 2018 to $385,000 in 2019 through strategic marketing campaigns and content.-Planned and executed internal company events, which boosted morale and enhanced internal colleague relationships.-Expanded external company event strategy to create brand awareness and generate qualified leads.-Managed an annual marketing budget of $500,000.-Lead the implementation of new CRM, Marketing Platform, and Content Management System, which enables our sales and marketing teams to be more efficient with marketing campaigns and sales tactics.-Implemented a company brand refresh to reflect the current marketplace, allowing for improved brand credibility.-Managed all relationships and projects with outside vendors and agencies.-Lead and developed a team of marketing professionals, including a Content Marketing Specialist, Senior Digital Marketing Specialist, and Marketing Intern(s).

-Creating brand content to drive new and existing business, increasing revenue.-Capturing client wins & successes, to create compelling stories for internal and external use.-Researching local marketing trends, challenges, and successes & delivering extensive data & findings to continuously remain a thought leader in the marketplace.-Creating and developing Brandmuscle's annual "State of Local Marketing Report", giving global and national brands that sell through a distributed network of local dealers, agents, franchisees, retailers and distributors a blueprint for success in 2018 and beyond. Compiling recent trends, original research and prescriptive advice for executing distributed local marketing, the report highlights strategies local marketing leaders are using to reach consumers with the right local context.-Researching and organizing attendance of trade-shows, forums, and events, to market Brandmuscle services & obtain new business.-Qualifying marketing leads, to determine if that prospect can develop into a sale.-Salesforce.com administrator for BrandMuscle, generating reports, converting leads, managing contacts, managing opportunities, and user access. -Creating client and prospect emails, newsletters and other forms of communication. -Using Marketo Marketing Automation Platform to create emails, landing pages, marketing campaigns, and nurture campaigns. -Developing landing pages with content to capture new business and increase revenue.-Planning and execution of internal communication such as newsletters, town hall meetings, business reviews, and company announcements.

-Ensuring prominent brands are receiving brand recognition at the local level, providing expertise and strategic recommendations in local marketing initiatives and trends.- Provide marketing creative and design expertise for marketing branding and collateral.-Coordinating a variety of priorities in a fast-paced environment increasing team collaboration through idea-sharing and brainstorming sessions. -Conduct onsite and phone presentations along with weekly status meetings to educate clients on new products and services within the marketing technology space to enhance their local marketing capabilities.-Providing problem recognition, research, isolation and resolution steps for local marketing platform and software.-Collecting all the necessary specifications and requirements at the onset of the project to develop and deploy marketing and branding projects.-Testing for quality assurance including functional and creative projects and marketing site upgrade testing.-Implementing operational changes requested by the client through coordination with internal teams and in some instances implementing site changes using client admin tools.-Generating reports to assist clients in managing their marketing collateral and site usage.

-Responsible for the implementation of the advertising, marketing, and promotional programs as they apply and are offered at the complex.-Developed dynamic sales presentation packages for potential and existing sponsors.-Organized and implemented store grand openings, celebrity appearances, expositions, and all events held at the Millcreek Mall Complex.-Spoke with media on and off-air regarding events, programs, and relevant content pertaining to the facility.-Held Press Conferences for different events and programs.-Updated and monitored the Millcreek Mall’s social media platforms such as Facebook, Instagram, Twitter, & Pinterest, providing engaging content for their audience.-Achieved and maintained quarterly and annual sales goals projected in the Marketing Plan and Budget.-Increased Millcreek Mall Complex foot traffic and individual store foot traffic through marketing strategies.-Placed media ads for the mall complex in general, as well as stores within the facility.

-Provide strategic recommendations on press release distribution and marketing initiatives to an account base of about 350 ranging from small, large, private, public, non-profit. -Responsible for onboarding new PR Newswire members and discussing their PR strategies.-Uncover and match needs to PR Newswire products and services based on budget and goal.-Increase the revenue of low-end smaller accounts through more frequent contact via telephone and email.-Negotiate LOAs (Letter of Agreement) to increase and maintain a revenue stream.-Collaborate with other divisions within PRN to develop integrated strategic packages.-Educate clients on new products, services, and industry trends.-Understand and employ Miller Heiman tactics in accordance with monthly Activity Metrics.-Develop content marketing strategies for clients, to promote their business initiatives.-Extensive knowledge of SEO best practices and social media trends.

-Drives sales by the presentation of merchandise based on customer and community needs and trends, while aligning with store and company standards.-Responsible for daily operations, item in-stock, inventory control, associate development and training, and business operations of the unit.-Partake in hiring interviews, exit interviews, training sessions, & roundtable meetings. -Provides guidance and supervision to hourly associates and supervisors.-Developing associates by teaching and training, to help them advance in their career.-Enforces minimum security protection by ensuring all high ticketed merchandise is correctly logged into the store and placed on the shelves.

-Oversee 10 + team mates. -Setting sales goals and tracking results. -Meeting daily, weekly, & monthly sales goals. -Leading and motivating teammates in accomplishing daily and weekly goals. -Delegating tasks and organizing projects.-Developing teammates by teaching and training. -Actively recruiting new teammates.-Built and solidified lasting relationships with clients.

-Promoted the Scrappers and Eastwood Field around the community through flyers, word of mouth, social media, and contests.-Solidified relationships with local business for marketing and advertising purposes. -Increased game day foot traffic through strategic marketing initiatives and promotional offers.-Public speaking before, during and after games. -Developed pre-game activities for fans before games. -In charge of on-field activities and promotions.