Since 2011, overseeing strategic planning and operational optimization to create impactful events with measurable results across trade shows, roadshows, customer conferences, and executive experiences.

As Director of Events, I successfully managed high-profile event accounts, led a team of senior event planners, and developed and executed a strategic sales and marketing plan to increase the company's revenue. I was responsible for forecasting and managing the annual budget, leading executive team meetings, building and maintaining key client, vendor, and venue relationships, while ensuring all events were executed to the highest standards. Additionally, I optimized operations by enhancing SOPs, templates, and event management tools for greater efficiency.

As Director of Events & Experiences, I orchestrated a comprehensive events program, balancing 55% live and 45% virtual events. Innovating with virtual tools, I was able to achieve a remarkable 215% boost in virtual attendance during our inaugural hybrid event. Notably, I was responsible for naming the event series, SMART (Sales and Marketing Accelerating Revenue Together) as a part of Demandbase's brand launch. Leveraging event content, I drove post-event engagement through email marketing and content sharing. My strength lies in tailoring event strategies to meet the unique needs of Enterprise, Mid-Market, and SMB segments, amplifying product awareness and pipeline growth. I also managed agency recruitment, staffing, and provided invaluable insights to the sales team, accelerating the sales process.

As a seasoned Senior Events Manager, I orchestrated a diverse range of high-quality live and virtual events, spanning partner events, third-party conferences, workshops, webinars, user conferences, and roadshows. In this role, I was responsible for event goal setting, budget management, and strategy planning for the AMERS events and trade shows schedule. My expertise also extends to end-to-end event production and management, contract negotiation with vendors, and team leadership and event staffing for over 100 employees.I successfully managed event budgets of up to $3M and played a pivotal role in determining event KPIs, developing marketing materials, and planning and executing high-profile events such as a 9-city roadshow tour, 3 FutureStack customer conferences, executive experience events, and multiple industry trade shows. Moreover, my strategic initiatives drove a significant increase in event MQLs, effectively transitioning them into SQLs, contributing to our goal of expanding new account users and boosting monthly product users and activity. Collaborating closely with cross-functional teams, I've helped shape event objectives, metrics, and participation strategies while partnering with demand generation and marketing operations teams to develop insightful reports and influence pipeline growth.

Planned, produced, and managed events of all scales with corporations, startups, and individuals - for corporate events, non-profit fundraisers, social gatherings and private celebrations. Experienced in various industries with companies that included JW Player, Lenovo, Twilio, Cota Healthcare, Valiant, WordRake, Schoology, New Relic, Harvest Home, Urban Assembly School for Law and Justice, and Cat Camp.- Oversaw participation in industry trade shows for exhibition and sponsorship of products and companies that included Legal Tech, ILTA, HiMMs, ASCO, COA, NDA, TCEA, All Things Open, SpringOne, AWS, DevOps, and Google NEXT.- Transitioned from a contract role with New Relic to a full-time position to manage the event portfolio.

As Senior Events Manager, I spearheaded the planning and execution of over 250 regional, national, and international events, with budgets of up to $1.4M. I produced and managed 3 large user conferences in Denver, Chicago, and Miami, as well as international events in Brazil, Mexico, and London. My role encompassed end-to-end event management, including venue scouting, floor plan mapping, speaker and sponsor recruitment, vendor coordination, BEOs, furnishings, contract negotiations, staffing, and budget supervision. Effective cross-functional communication was a key part of my responsibilities. I also successfully developed and implemented a comprehensive trade show planning guide, complete with processes, forms, and training materials. Beyond this, I took charge of team hiring, training, and leadership, overseeing two junior planners and managing event teams of up to 50 members.

As a Founding Member and VP of Marketing and Communications at the Event Planners Association, I played a pivotal role in establishing and nurturing an inclusive community of event professionals focused on education, networking, and collaboration. Our members, comprising event and meeting planners from the tri-state area, convened quarterly for chapter events held in diverse event spaces across New York City. My contributions extended to the creation of sponsorship packages that enabled vendors and venues to support our chapter's quarterly events. I diligently managed the association's social media channels before, during, and after events, ensuring a seamless online presence. Additionally, I oversaw all registration processes across various platforms, including Eventbrite, CheckInEasy, and Boomset, streamlining the attendee experience. I was responsible for drafting and scheduling all email communications, both in the lead-up to events and in their aftermath, contributing to the association's overall success.

Served as event strategist, planner, and manager for clients that included Business Intelligence Associates, Burke and Company, and Schoology. Enhanced brand recognition by showcasing companies and products in industry trade shows and events.- Transitioned from contractor for Schoology to full-time Events Manager to manage the event portfolio and orchestrate their inaugural user conference, NEXT.

In my role as Events Marketing Manager, I assumed end-to-end responsibility for planning and executing a diverse array of events, from regional sales events to large-scale trade shows throughout the country. As the lead for all events, which encompassed trade shows, webinars, workshops, press conferences, and speaking engagements, I ensured smooth logistics and successful outcomes. My role included the strategic management of marketing campaigns, communications, calendars, and event activities. I orchestrated the successful launch of BIA's SaaS product, Solis™ (rebranded as TotalDiscovery.com™), at the largest legal and technology conference in 2009. In collaboration with the PR team, I also played a key role in developing and disseminating press releases and article publications to enhance the company's presence and impact in the industry.

As an Executive Meeting Planner, my role was characterized by comprehensive logistical coordination for a diverse range of business meetings and conferences. My responsibilities included orchestrating meetings and conferences, serving as the liaison between attorneys and high-profile clients, including renowned screenwriters, directors, and actors. On a larger scale, I assumed the role of lead coordinator and point of contact for special business events, spanning movie premieres, dinner parties, press and media meetings, in-house conferences, organizational gatherings, and business-to-business meetings. Beyond event coordination, I played an integral role in facilitating the establishment of corporations through the NY Department of State, particularly for small businesses operating within the entertainment industry.