Christina Blaisdell Oyler Email and Phone Number
Austin, TX, US
Christina Blaisdell Oyler's Location
Austin, Texas, United States, United States
Christina Blaisdell Oyler's Contact Details
Christina Blaisdell Oyler work email
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Christina Blaisdell Oyler personal email
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Christina Blaisdell Oyler phone numbers
About Christina Blaisdell Oyler
Senior Digital Marketing and eCommerce professional with extensive experience developing strategy and leading teams producing content for web, commerce and digital advertising programs; overseeing paid media efforts driving awareness, and optimizing for clicks and conversion; managing media and creative agencies; and facilitating digital initiatives at on-the-ground events and in retail.
Christina Blaisdell Oyler Work Experience Details
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General Manager Of Dtc And Vp Of EcommerceHero BreadAustin, Tx, Us -
General Manager Of Dtc & Vp Of EcommerceHero Bread May 2024 - PresentSan Francisco, California, Us
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Vp Of EcommerceHero Bread Jan 2023 - Apr 2024San Francisco, California, Us
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Sr Director Of EcommerceHero Bread Sep 2022 - Dec 2022San Francisco, California, UsDevelop and champion the eCommerce roadmap and strategy for owned, platforms and customers Collaborate with sales on the expansion of eCommerce into Pure Play channels, Omnichannel and intermediaries Achieved Best Seller status on Amazon for Hero’s hero product, Sliced White Bread, within three months of launch on platformWork cross functionally to maintain an excellent (70+) NPS Rating, a 4.7-star or better consumer rating and grow the business MoMAdding features and functions such as seasonal SKUs, bundles and Loyalty Rewards programCultivate content such as recipes and blogs for digital and social platforms in partnership with Performance Marketing agency, Vertical Video producer, influencers, Social Media Manager and Freelance Designer and Project Manager
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Director Of EcommerceHero Bread Sep 2021 - Sep 2022San Francisco, California, UsOwned the eCommerce strategy for sales platforms including marketplaces, liaise with 3P fulfillment partner, maintain eComm P&L and direct performance marketing agency towards achievement of CRM and paid media KPIs such as <$20 blended CACLaunched hero.co DtC experience with the brand’s Core Four products, growing 70+% MoM and generating 88+% 5-star RatingsManage Head of Consumer Experience, Social Media Manager, Freelance Designers and Content and Performance Agencies Collaborate cross-functionally with Product Development, Commercialization, Quality, Operations, Marketing and Engineering
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Sr Manager Of EcommerceHero Bread Jun 2021 - Sep 2021San Francisco, California, UsEstablished the eComm ecosystem with stage-appropriate tools for CRM, Ratings & Reviews, CXStood up the PL and Model for the eCommerce program and invidious SKUsReadied the pick-pack-ship procedure - with materials such as branded corrugate and inserts - and packet guides
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Digital Commerce And Omnichannel Marketing, Amplify Snack BrandsThe Hershey Company Mar 2020 - Jun 2021• Lead Omnichannel, Digital Shopper and eCommerce strategy and oversee execution of initiatives for Amplify Snack Brands: SkinnyPop, Pirate's Booty, Paqui spicy tortilla chips and formerly Oatmega protein bars and KRAVE meat snacks • Engage with key customer teams to support retailers – including Walmart, Target, Sams Club, Kroger and Amazon – and manage programming with respective media teams such as Walmart Connect (formerly WMG/Walmart Media Group), Roundel, Kroger Precision Marketing and Amazon Media Group • Craft Digital Transformation strategy and oversee Digital Commerce Marketing with a key focus on Amazon; Instacart and delivery intermediaries; 3P/third party fulfillment partnerships; and Direct-to-Consumer (DTC)• Grew digital sales across the business by more than 105% YoY by focusing on eCommerce catalog strategy and commercialization; click- and conversion-driving content production and optimization; and amplification via digital media such as Search and Display• Concepted and managed Omnichannel and Digital Shopper marketing campaigns that included national, programmatic and retailer media to leverage digital coupons and in-store programs that resulted in double-digit lift in store visits, ROI of $3 on coupons and ROAS of $3 – 6+on paid media • Built the organization's Digital Commerce capabilities by integrating tools - designed to drive growth across retailer and pure play eCommerce channels – to enable content and review syndication, CRM, targeted sampling and reporting
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Digital & Ecommerce, Amplify Snack BrandsThe Hershey Company Jun 2018 - Mar 2020• Achieved over 45% YoY eCommerce sales growth across five better-for-you BFY snack brands • Owned content strategy, management and execution for Basic and Enhanced content as well as Brand Store builds, resulting in Amazon Media Group featuring the SkinnyPop Brand Store as a best-in-class example • Launched and managed direct-to-consumer (DTC) brand stores, activating platforms such as Shopify, and overseeing catalog, inventory, fulfillment partners, and P&L
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Digital Marketing, Emerging BrandsThe Hershey Company Apr 2016 - Jun 2018• Directed the eCommerce business for kravejerky.com, including partner contracts, inventory and website content management, promotional calendar, CRM, customer service model and wholesale and subscription programs resulting in 20% YOY sales growth• Managed media AOR (agency of record) for traditional and digital media to target consumers along the path-to-purchase funnel• Partnered with agency resource to implement onsite and offsite SEO tactics, enabling brand to rank for more keywords and secure more page one placements in organic Search• Coordinated with cross-functional teams – PR, Shopper, Field - on campaigns, influencer outreach and larger brand initiatives
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Digital Marketing StrategyE. & J. Gallo Winery Aug 2014 - Apr 2016Modesto, California, UsLead the digital marketing strategy for Gallo Commercial Premium wine brands – including brands with annual case sales over 1MM - such as Mirassou Winery, Carnivor Cabernet and Premium Imports Ecco Domani and La Marca ProseccoOversee Website projects including site re-launches such as the one for Carnivor Cabernet referenced in this piece by the Wall Street Journal [http://www.wsj.com/articles/how-millennials-are-changing-wine-1446748945], Drupal migrations, SEO and mobile optimizations and set content strategy Recommend and implement mobile and other digital solutions to support relationships and sales in Retail and On Premise Manage and allocate annual media and creative development budgets of over $500k while planning and executing digital ad buys encompassing Search Engine Marketing (SEM) Pay Per Click (PPC), Social - on Facebook, Twitter and Instagram - and mobile app placementsMore than doubled the fan base on the Mirassou Winery Facebook page in one year by increasing the fan count from 81k at the beginning of Q414 to 206k going into Q415 with a spend efficiency that surpassed the winery benchmarkCrafted the digital strategy for Ecco Domani’s #DressedByZac campaign with fashion designer Zac Posen to drive sales of the limited edition designer bottle Consult on blogger and influencer campaigns designed to generate long form quality content featuring brands as well as paid endorsements. Established and shepherded the process to bring creative and content development and social media management in house for the #1 Italian Sparkling Wine, La Marca ProseccoCoordinate with cross-functional partners in PR, Creative Services, Legal and IS to successfully plan and launch initiatives -
Digital Activation Manager, Southern UsRed Bull May 2012 - Aug 2014Fuschl, AtOversaw Digital Marketing on-the-ground activations and Social Media and Web content strategy supporting Sports, Culture and Brand events and content projects in the Southern region of the USDrove social channel growth and engagement, brokered relevant technology and platform partnerships, generated unique and brand-relevant content concepts and and managed the digital marketing budget for the business unitManaged agency efforts on – and also directly placed – paid digital media including Search, Social and Content Discovery EngineGenerated over 39 MM potential Twitter hashtag and branded key word impressions for a four-day on-the-ground event effort with a 300 person capacity (source: Sysomos)Increased Twitter followers for a major city handle by 23% during a 2-week event ramp up period through event day -
Manager, Cnn Digital MarketingTurner (Turner Broadcasting System, Inc) Apr 2010 - May 2012Atlanta, Georgia, UsManaged a team that executed day-to-day social media efforts for CNN on Facebook, Twitter and StumbleUpon, reaching over 6 MM fans and followers. Shaped the digital marketing social media strategy, overseeing day-to-day social media execution and guiding messaging across social media accounts for network-wide initiatives. Led promotional strategy for CNN.com new releases, relaunches, and content/functionality enhancements by concepting design and messaging for creative executions. Achieved results against KPIs (key performance indicators) such as video starts, traffic to key sections on CNN.com, brand mentions and engagement on social media platforms.Concepted and produced a series of Web vignettes using CNN's on-air political personalities to promote CNN's Eatocracy blog on Web, social media, mobile, email and TV: http://eatocracy.cnn.com/politicalteam -
Assistant Manager, Cnn Digital MarketingTurner (Turner Broadcasting System, Inc) Mar 2008 - May 2010Atlanta, Georgia, UsMarketed CNN.com products such as live video, VOD (video on demand), embeddable video and tools and widgetsOriginated and developed the marketing strategy for the CNN brand page on FacebookIdeated consumer promotions designed to drive KPIs such as live video streams (contests and sweepstakes)
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Assistant Media Planner/BuyerTurner (Turner Broadcasting System, Inc) Jul 2006 - Feb 2008Atlanta, Georgia, UsPlanned and bought media placements - digital, print, art house, outdoor and alternative media - to support and promote the efforts of Turner Classic Movies, the Atlanta Braves, UNICEF and Turner Sports properties, including NBA, MLB, PGA, and NASCAR.
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Media Planner/BuyerHavertys Mar 2005 - Jul 2006Projected rating points and negotiated rates as a media buyer and planner for local spot radio, broadcast and cable television for 8-10 small to medium sized markets throughout the southeast.
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Business Development SpecialistCd Group May 2004 - Mar 2005Peachtree Corners, Ga, UsSupported business-to-business marketing campaigns for ERP and BI solutions and consulting services through event and webinar promotion, as well as telephone, direct mail and email outreach.
Christina Blaisdell Oyler Education Details
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Georgia Institute Of TechnologyPublic Policy - Telecommunications And Internet Policy -
The University Of GeorgiaJournalism - Advertising Major
Frequently Asked Questions about Christina Blaisdell Oyler
What company does Christina Blaisdell Oyler work for?
Christina Blaisdell Oyler works for Hero Bread
What is Christina Blaisdell Oyler's role at the current company?
Christina Blaisdell Oyler's current role is General Manager of DtC and VP of eCommerce.
What is Christina Blaisdell Oyler's email address?
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What is Christina Blaisdell Oyler's direct phone number?
Christina Blaisdell Oyler's direct phone number is +177085*****
What schools did Christina Blaisdell Oyler attend?
Christina Blaisdell Oyler attended Georgia Institute Of Technology, The University Of Georgia.
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