Christina  Ward

Christina Ward Email and Phone Number

Director of Marketing and Product Brands @ Westfalia Fruit
United States
Christina Ward's Location
United States, United States
Christina Ward's Contact Details
About Christina Ward

As a senior leader in the produce industry, I brought brand and retail & shopper marketing teams together to work in the most collaborative of ways. In my role, I focused on Category and Consumer insights to create relevant marketing campaigns for retail, foodservice, nutrition, sustainability and packaging.The strategies and initiatives I developed also allowed the longest-standing agricultural cooperative in the nation to compete in the international market, increasing sales by 40% in South Korea, introducing e-commerce programs to stay competitive in China and growing its Market Access Program (MAP) reach in 12 key export markets.I built my 20-plus-year marketing and communications repertoire around creating strategic programs and leading high-performing teams for a variety of business sectors—which included produce, food & beverage, lifestyle, entertainment, and aviation. Plus, I have provided the tools and training to 50+ business developers and countless sales professionals over the years. In 2018, I pointed my compass back home to California and joined the vibrant produce industry.Two principles resonate with me: think differently and have fun. This roadmap to finding solutions and celebrating successes has driven me throughout my marketing and communications career. I have been a servant-leader for over a decade, which has been especially important in times of change and crisis management.

Christina Ward's Current Company Details
Westfalia Fruit

Westfalia Fruit

View
Director of Marketing and Product Brands
United States
Employees:
1467
Christina Ward Work Experience Details
  • Westfalia Fruit
    Director Of Marketing And Product Brands
    Westfalia Fruit
    United States
  • Westfalia Fruit
    Director Of Marketing & Product Brands
    Westfalia Fruit Aug 2023 - Present
    Kent, Uk, Gb
  • A.W. Bodine-Sunkist Memorial Foundation
    Board Member
    A.W. Bodine-Sunkist Memorial Foundation Jun 2021 - Jun 2023
    - Awarded scholarships to students with a personal or family involvement in Arizona or California agriculture- Oversaw website refresh and application process improvements - Reviewed and selected scholarship recipients
  • Sunkist Growers
    Senior Director Of Global Marketing
    Sunkist Growers Mar 2021 - Jun 2023
    Ca, Us
  • Sunkist Growers
    Director Of Global Brand Marketing
    Sunkist Growers Sep 2018 - Mar 2021
    Ca, Us
  • Air Methods
    Director Of Corporate Communications
    Air Methods May 2014 - Sep 2018
    Greenwood Village, Colorado, Us
    - Oversaw corporate communications and investor relations, crisis communications, M&A messaging, public relations, social media, digital marketing and brand management- Developed executive communications strategies for the C-suite and leadership team- Led internal communications programming for air medical, helicopter tourism and helicopter completion center divisions, engaging 5,000-plus team members nationwide
  • Air Methods
    Interim Director Of Corporate Communications
    Air Methods Feb 2014 - May 2014
    Greenwood Village, Colorado, Us
    Served as Interim Director of Corporate Communications via Jive Collective
  • Jive Collective
    Executive Director
    Jive Collective 2008 - 2014
    - Oversaw public relations, brand management, events and traditional and digital marketing strategies in-line with the clients’ brands, culture and goals
  • Vladimir Jones
    Agency Communications / Public Relations Supervisor
    Vladimir Jones 2009 - 2012
    Colorado Springs, Colorado, Us
    - Focused on internal communications, agency publicity and new business strategies - Managed websites, digital and social media, events, awards and served as the agency’s in-house publicist- Managed communications programs for key client accounts in the entertainment, lifestyle, hospitality, food & beverage, real estate, healthcare and non-profit industries- Represented the company during external agency collaborations and internally on design projects and advertising campaigns
  • Sk+G
    Public Relations Account Supervisor
    Sk+G 2006 - 2008
    Las Vegas, Nv, Us
    - Managed the marketing agency’s public relations team- Oversaw public relations plans for clients in industries including commercial and residential real estate, architecture, hospitality, restaurant, gaming, entertainment and retail- Developed media training and crisis communications strategies for all clients
  • Griffin Communications Group
    Account Executive
    Griffin Communications Group 2004 - 2006
    Houston, Texas, Us
    - Provided full systems support at a boutique firm specializing in aviation and commercial space communications- Client accounts managed also included entertainment, food & beverage and real estate businesses- Developed strategy and provided oversight on media interviews, PR events, press junkets, celebrity appearances and large production events- Assisted in the rebranding of Mooney Airplane

Christina Ward Skills

Media Relations Social Media Public Relations Press Releases Integrated Marketing Advertising Copywriting Social Media Marketing Marketing Marketing Communications Corporate Communications Publicity Marketing Strategy Event Management Digital Media Media Planning Event Planning Brand Development Strategy Social Networking Digital Marketing Sponsorship Crisis Communications Entertainment Blogging Strategic Communications Internal Communications New Business Development Digital Strategy Community Development Creative Direction Management Blogger Relations Television Community Relations Leadership Strategic Planning Brand Management Editing

Christina Ward Education Details

  • California State University, Long Beach
    California State University, Long Beach
    Communication Studies

Frequently Asked Questions about Christina Ward

What company does Christina Ward work for?

Christina Ward works for Westfalia Fruit

What is Christina Ward's role at the current company?

Christina Ward's current role is Director of Marketing and Product Brands.

What is Christina Ward's email address?

Christina Ward's email address is ch****@****ods.com

What schools did Christina Ward attend?

Christina Ward attended California State University, Long Beach.

What are some of Christina Ward's interests?

Christina Ward has interest in Colorado Publicist, Craft Beer Supporter, Fashion Enthusiast, Travel Junkie, Pop Culture Tarian.

What skills is Christina Ward known for?

Christina Ward has skills like Media Relations, Social Media, Public Relations, Press Releases, Integrated Marketing, Advertising, Copywriting, Social Media Marketing, Marketing, Marketing Communications, Corporate Communications, Publicity.

Who are Christina Ward's colleagues?

Christina Ward's colleagues are Sandra Isabel Zúñiga González, Val Duffield, Richard Zapata Morante, Victoria Del Carmen Barra Muñoz, Claudia Elizabeh Iglesias Guerrero, Alison Rifo, Makoma Mathebula.

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