Co-founder at Popins, an AR/VR startup producing 3D photorealistic spatial holograms and live streams of influential creators. As CEO at Calio Music, I provide services to artists and music licensing and support to Code.org, which delivers computer science ed worldwide with a focus on girls and underrepresented students. My background includes a decade in business development at Microsoft leading music initiatives and over 10 years at Geffen Records in international sales and marketing. I am the President of the Austrian-American Council of Washington State and a board member of STG (Seattle Theatre Group). I have two talented beautiful daughters and live in Seattle with my one-of-a-kind artist and husband Joie (7Horse, dada) and menace of a cat, Beeb.As a music and tech exec turned entrepreneur, I am dedicated to making a positive contribution to artists, the fan experience, and entertainment industry. My love of music took me from Seattle to Geffen Records in LA before the PNW called me home. I have demonstrated excellence in building and executing plans to achieve goals, developing strategic partnerships and working with developers and engineers. I am comfortable initiating, navigating and negotiating complex licensing agreements, budgets, administrative tasks, and teams. A self-starter, I thrive in a busy environment, am flexible and adaptable, and like being involved in a diverse set of projects. Some career highlights:• Developed ground-breaking deals and maintained relationships with music services and labels to meet the changing needs of artists, businesses, and fans.• Partnered with artists and affiliate companies globally to lead artist development and music sales through marketing, public relations, advertising, public speaking, touring, and media.• Quadrupled weekly subscription trials with half the budget over the previous period through initiation and execution of Black Friday and Holiday 2017-18 campaigns, Android/iPad app launches, affiliate program.• Managed and nurtured 11-person team responsible for CRM, SEO, Paid Social, Affiliate & Retail Sales, Copy, Editorial, and Design.• Founded Calio Music to provide consulting services. Licensed hit music for non-profit Code.org resulting in 350 million+ streams. Artist services include distribution, tour promotion, radio, PR, social, paid media, creative, and marketing. • STG board, Leadership Music, Music Biz board, KEXP community board Vice-Chair.