Christina Cavanaugh Email & Phone Number

Carlsbad, Ca, Us

Greater San Diego Area

-Manage all online promotional content and drive channel optimization by developing testing strategies, analyzing pre/post campaign results, sharing results, and implementing established best practices into future integrated campaigns.-Manage and develop strategy for all social media advertising including Facebook, Twitter, and LinkedIn. -Started new corporate blog, HDSFM Connection, and established it as a new digital marketing channel. Developed and managed blog website and content strategy from inception. Oversee lead generation and nurturing campaigns. -Manage various new targeted print and digital campaigns supporting company initiatives such as prospecting, order consolidation, and website reactivation. Test new promotional theories and digital technologies to improve KPI’s and increase ROAS. -Oversee display channel and drive optimization through the use of complex campaign management platforms and datamining.

Greater San Diego Area

Worked with professional athletes to develop a brand and profitable ecommerce websites through the sale of branded merchandise. Managed all digital marketing for clients driving revenue with a cost effective return on ad spend.

Mira Mesa

• Manage and optimize remarketing channel while maintaining an average ROAS of 3.00. Worked closely with agencies, such as Fetchback and Perfect Audience, to establish multi-touch attribution analytics and utilize the Facebook Exchange retargeting platform.• Managed targeted display, YouTube, and print ad campaigns based on sex, age, location, products of interest, and search intent. • Calculated ROAS on various campaigns by tracking performance metrics such as: web traffic, conversions, view-through conversions, promo code use, product sales, DMA sales, and last touch attribution. • Assist in the planning, execution, and testing of targeted email marketing. Experience using a top tier email platform, e-dialog, while maintaining an average ROAS of 6.52.• Managed marketing calendar and assisted in the planning of promotions based on previous testing. Ensured consistent promotional messaging across marketing channels. • Thorough understanding of A/B testing through planning, executing, and analyzing various tests within the marketing channels. Experience using online A/B testing platform, Monetate, to optimize website conversion and AOV. • Gained sales experience by bringing in and maintaining new retail accounts.• Worked on various co-branded marketing campaigns with partners such as Microsoft, ResMed, and Snapfish.• Helped manage new and existing affiliates while tracking performance.

Carlsbad, Ca

• Managed four associates including two Sales Specialists, IT/ Web Developer, and Shipping/Receiving. • Managed and maintained all distributor relationships, negotiated new distributor contracts, and handled all international business development. • Successfully opened markets by acquiring new distributors in the following countries: Africa, The Netherlands, Russia, Brazil, Mexico, Finland, France, Hungary, Thailand, Latvia, Lithuania, and Estonia. • Managed customer service and internal sales efforts. • Assisted organizing company structure by creating incentive programs and perfecting processes for maximum efficiency. • Managed integrated ad campaigns with magazines and industry trade publications such as The Scientist Magazine and Biotechniques.• Managed and maintained all online and viral marketing efforts including: regular website updates, display, PPC, SEO, product videos, e-newsletters, company forum, product listings and social networking. • Calculated ROI while making necessary adjustments to increase marketing and advertising efficiency. • Developed new marketing initiatives such as a primary cell forum, instructional product videos, trade show strategies, and internal sales strategies. • Maintained all previous responsibilities as a Marketing Specialist.

Carlsbad, Ca

• Planned, attended, and manned exhibit booth at all trade shows. • Wrote and executed bi-weekly promotional e-mails. • Created new marketing initiatives such as: customer surveys, social networking, direct mailing and unique promotions.• Worked daily with distributors as main company contact. Assisted distributors with marketing implementation in their respective territories. • Administered all additional paid and non-paid marketing initiatives including: paid product listings, blogs, loyalty programs, print collateral, and search engine optimization. • Sales growth of over 25% during my first year as the sole marketer for the company.

Fountain Valley, Oc

• Wrote, co-produced, and starred in a consumer targeted weekly news show. View The D-Link Buzz at www.D-LinkTV.com. • The D-Link Buzz won a gold award from the American Association of Marketing Professionals. • Wrote weekly blogs on the company website to complement my weekly news show. www.dlinkblogs.com • Assisted in the creation of integrated ad campaigns for print and online use.• Wrote and presented proposals for new marketing and advertising campaigns. • Worked frequently with various partners and vendors such as Google, PC Magazine, Microsoft and 1105 Media. • Helped calculate ROI on current marketing campaigns.• Assisted in the making and implementing of product demos for various websites including Bestbuy.com, Newegg.com, and Amazon.com. • Assisted in trade show planning.