Christina Chou Email & Phone Number

California, United States

Menlo Park, Ca, Us

Fremont, Ca, Us

Drive category management for AMER Distribution HDD and SSD business, across Consumer and Core product lines with a focus of channel pricing, promotion, assortment strategies for mix of system integrators, e-commerce (Amazon, NewEgg), retail (Microcenter, Best Buy, B&H), and distribution accounts

Fremont, Ca, Us

Manage product, go-to-market strategy, profit and loss, and pricing strategies for AMER channel Client internal HDD and SSD business• Drive business strategy and executions with a 40+ persons sales team • Grow overall North America NAS market share by 7%+ with 600% increase at key account• Lead cross-functional projects to grow / improve business efficiency and interface with Finance, Product marketing, technical product management, and operations teams• Manage and own Americas channel pricing deals negotiations and management• Engage with regional/local alliance partners to build collaborations and demand creation• Collaborate with channel and partner marketing teams to build a cohesive channel strategy• Develop insights and create competitive activities including promotions and incentive channel programs• Lead strategic product partnerships with NewEgg, Microcenter, B&H. Define channel product roadmap for retail accounts• Coach and mentor 2 team members on daily activities with training• Acted as interm business lead for AMER Client business for over 7 months with share growth 4% in focus product segment

Fremont, Ca, Us

Defined pricing strategies and negotiated business deals with key customers and ecosystem partners to optimize sales and profit. Achieved 52% share growth in focus product segment (NAS and Surveillance) in 2016.• Analyzed market and competitive intelligence data to continue improving pricing structure• Conducted financial analysis of business opportunities and developed customer segmentation strategy• Developed business plan for executive updates and drove the implementation for segments and region growth• Collaborated with cross functional teams to implement incentive programs to enable successful go to market strategies for products and customers• Evolved, and optimized pricing models to increase profit and enhance total customer experience

San Jose, Ca, Us

Developed strategic partnership with top OEM and CM accounts. Drove one of responsible account to top 2 partner status with proven partner and vendor management skills• Negotiated and coordinated pricing contracts and business reviews • Managed and analyzed forecast for demand planning and provide metrics update to executives • Drove schedule to meet new product development (NPI) builds with sales, engineering, and supply teams• Managed all customer operations communications and interfaced with international teams to facilitate agreements and resolve legal, operations, and business issues• Engaged with IT/B2B teams to automate key process. Resulted in 15% increased productivity• Defined best practice procedures and published documentation

Master Of Business Administration (Mba), Marketing, Management

Bachelor Of Arts (Ba), Industrial Design