Christina Child is a Lead Demand Gen Marketer at WordPress VIP | Demand Gen | SEM | SEO | Email Marketing | PR + Comms | Digital Strategy at WordPress VIP. Colleagues describe them as "As the head of Global Demand Gen at Cision I had the fortunate opportunity to manage Christina as she took over all of our paid and digital strategies. From the moment we interviewed her I sensed something special in her abilities. No one on our team had every gotten perfect ratings across the board during the interview process. During our time working together Christina untangled the digital web Cision had spun for itself, pivoting our paid strategy from a brand focus to a revenue focus. Costs per demos were cut in half, spend became more efficient and eventually paid became the revenue channel we needed it to be. Christina is direct, a problem solver who tells it like it is. When she interviewed with me I had a former boss of hers tell me, 'your an idiot if you don't hire her...' I gladly pass that along to any hiring manager or organization taking a look at Christina. I wish her all the best.", "Christina is a gifted marketer with a rare combination of patience, creativity, and a get-it-done attitude. Christina and I worked together on several projects to help generate new leads, revamp our promotions, and up-sell our existing base. I’ve seen Christina go above and beyond in her role as Digital Marketing Manager while successfully collaborating with the marketing team, other teams in the company, and outside vendors. Because of her ‘get-it-done’ mindset, she’s always eager to help other teammates on their initiatives, and that’s how our team was able to produce so much great content, generate new leads, and improve our SEO. Christina was a patient marketer and leader who empowered me to do my work while helping me grow by showing me new methods, explaining strategies, and allowing me to test my marketing hunches. Christina’s talent as a digital marketer and leader made her a valuable member of our team. I’m sure she'll be an asset to any organization she joins!", and "Christina is as sharp as they come. Extremely organized, on top of industry trends and is laser-focused on moving the needle. Ive worked with her both as a team member and as a client, and both experiences were nothing but positive. She's professional yet extremely personable and easy to work with."