Leading the marketing team to build awareness of the next premium chef-inspired cookware brand. Drive sales with a comprehensive 360º marketing strategy across digital, print, and retail while building and nurturing chef partner relationships.

Responsible for crafting the overall marketing strategy and vision for Hestan Culinary and executing marketing campaigns across all digital, print, and paid media channels, including social, search, display, native, video, and email. Accountable for driving acquisition strategies in support of customer and revenue growth. From what you cook on to what you cook with – even the wine to complement the meal – Hestan delights in the details of cooking. Hestan Culinary is born from Hestan’s… Show more Responsible for crafting the overall marketing strategy and vision for Hestan Culinary and executing marketing campaigns across all digital, print, and paid media channels, including social, search, display, native, video, and email. Accountable for driving acquisition strategies in support of customer and revenue growth. From what you cook on to what you cook with – even the wine to complement the meal – Hestan delights in the details of cooking. Hestan Culinary is born from Hestan’s longstanding culture of culinary innovation. Hestan founder Stanley Cheng pioneered hard-anodized aluminum cookware in the 1970s – the breakthrough that ushered in nonstick cookware. Hestan is a division of Meyer Corporation. Show less

Hestan Cue inspires, guides, and equips people who love to cook. Our smart cooking system includes a smart induction burner and smart cookware that connect to your smart device via Bluetooth. The complete system is controlled by the Hestan Cue app- filled with inspiring meal suggestions and over 600 chef-tested recipes with step-by-step instructions and how-to videos. In our test kitchen, we develop prototypes and perfect recipes. And as a Development Chef, I create, develop, tune and… Show more Hestan Cue inspires, guides, and equips people who love to cook. Our smart cooking system includes a smart induction burner and smart cookware that connect to your smart device via Bluetooth. The complete system is controlled by the Hestan Cue app- filled with inspiring meal suggestions and over 600 chef-tested recipes with step-by-step instructions and how-to videos. In our test kitchen, we develop prototypes and perfect recipes. And as a Development Chef, I create, develop, tune and test recipes using our smart kitchen technology. I manage food and equipment inventory to ensure all products are in place for daily testing; and maintain the pristine order of the test kitchen while thinking critically about how to improve our workflow. I work side by side with our Media Team to plan and organize all mise en place, equipment and props for photography and video shoots. Show less

Managed 5MM in multi-category accounts, including Taco Bell, Yum! Emerging Brands, Turtle Wax, and Big Lots. Served as the main client liaison, developing and communicating business strategy, analyzing consumer trends and insights, collaborating with agency teams ensuring on-time delivery within the scope of work.

Drive individual projects through the agency, from the moment a project is added to the agency status report through the delivery of final materials. Responsible for setting initial project timelines, monitors the schedule and alerts all team members on recommended adjustments to ensure consistent on-time execution of agency work across all disciplines.

Ambassador & liaison to local businesses and community by working with corporate partners to identify and evaluate opportunities for cross promotion; develop & implement marketing initiatives and in store promotions generating over $150,000 in revenue; operate concierge & business referral program resulting in $55,000 in sales; supervise internal marketing strategy; manage CRAVE Cares philanthropy initiative producing over $8,600 in donations; oversee donation requests; qualify print & online… Show more Ambassador & liaison to local businesses and community by working with corporate partners to identify and evaluate opportunities for cross promotion; develop & implement marketing initiatives and in store promotions generating over $150,000 in revenue; operate concierge & business referral program resulting in $55,000 in sales; supervise internal marketing strategy; manage CRAVE Cares philanthropy initiative producing over $8,600 in donations; oversee donation requests; qualify print & online advertisers; implement social media campaign; execute onsite and offsite marketing events. Show less

Assist Vice President of Marketing with local store marketing for 25 area Orlando McDonald’s by promoting new test operations, conduct competitive analysis & action plans, track return on investments for marketing campaigns and graphic design of point of purchase materials.

Manage daily restaurant operations; oversaw store opening and closing procedures including book keeping monetary transactions and labor costs; Accountable for employee management, supply chain management and quality assurance.

Conduct market & trend research to execute menu mix analysis, recipe development and menu engineering. Select small wares and kitchen equipment specifications; Assist in kitchen layout and design; Implement and operate department wide recipe database; Execute recipe and menu tastings.

Assisted Store Coordinators with opening and closing procedures; including cash handling, sales & payroll management. Developed menus, product use & techniques for bimonthly cooking classes; Performed in store product demonstrations and tastings. Educated customers on products and purchasing as well as building on product knowledge and use.

Managed preparation & execution of cold salads and cold appetizers.