Working to positively impact the mental health of the next generation and help end the current child mental health crisis. 💛 We support parents and carers, educators and professionals to plant the seeds of wellbeing in the early years. 💛 We offer a digital wellbeing platform of fun, easy, exercises focussed on calm, connection and change. 🧰 All our exercises are centred around scientifically proven wellbeing skills, like mindfulness, meditation, movement, gratitude, and kindness. 💞 As a… Show more Working to positively impact the mental health of the next generation and help end the current child mental health crisis. 💛 We support parents and carers, educators and professionals to plant the seeds of wellbeing in the early years. 💛 We offer a digital wellbeing platform of fun, easy, exercises focussed on calm, connection and change. 🧰 All our exercises are centred around scientifically proven wellbeing skills, like mindfulness, meditation, movement, gratitude, and kindness. 💞 As a social enterprise our profits are funnelled back into our social impact programme to give away 5,000 toolboxes over the next five years to families living in poverty, or grappling with mental health difficulties. 💪We also offer an employee benefit programme for employers to support working parents, and their families. Show less

Blogger at http://www.ditzydiabetic.com/ Follow the ramblings of a newly diagnosed Type One diabetic (yes you can get diagnosed as an adult!)

PR and communications consultancy specialising in strategic public relations and communications for the Third Sector & SMEs.

CIPR Scotland Committee. Member of the working group on Promotions and Media.

* Devised and implemented all media strategy for the charity, in line with departmental plans and overall organisational key strategic objectives.* Co-ordinated across a range of departments to develop and deliver a timely and coherent media strategy, e.g. policy, campaigns, fundraising, the London office.* Worked with a range of stakeholders and government bodies, when appropriate.* Developed and maintained a range of media evaluation tools to ensure key messages and coverage were… Show more * Devised and implemented all media strategy for the charity, in line with departmental plans and overall organisational key strategic objectives.* Co-ordinated across a range of departments to develop and deliver a timely and coherent media strategy, e.g. policy, campaigns, fundraising, the London office.* Worked with a range of stakeholders and government bodies, when appropriate.* Developed and maintained a range of media evaluation tools to ensure key messages and coverage were monitored and evaluated. * Devised an internal communications procedure.* Dealt with a significant range of reactive media calls from journalists within the national media, turning around a high volume of calls and ensuring any opportunities to promote key messages were identified and followed up. These include media outlets such as BBC Radio and TV, for example Good Morning Scotland and Newsnight, national newspapers, like The Herald, The Guardian, and the Daily Record, weekend papers like the Sunday Herald, STV and consumer magazines.* Drove an increase in calls from journalists of 30 per cent since I started.* Acted as a media spokesperson for the charity, including television, radio and print interviews.* Key achievements include devising and overseeing the media strategy for the home is. campaign, which resulted in 60 media mentions across a range of media, reaching almost 10 million readers (print alone); devising a comprehensive media strategy on the award-winning 30,000 homes campaign, which resulted in over 500 media mentions, including prominent coverage online, national and local and TV and radio. And working on the award-winning Hometime Scotland campaign, with a total of 100 mentions, which was covered by PR Week as an example of an innovative and excellent campaign.* Driving force behind a significant rise in Shelter Scotland mentions, which increased 31% from 2007/08 to 2008/9 and tripled since my start. Show less

Project leader for the 2004 IFAW Animal Action Week (AAW) campaign. Required to manage and co-ordinate other members of the IFAW Asia Pacific (AP) office's public affairs team, the IFAW office as a whole and external contractors.Required to write and implement the communications strategy for the Asia Pacific office's involvement in the international campaign.Wrote and managed the delivery, either by post, fax or email, of ten separate press releases relating to different aspects of the… Show more Project leader for the 2004 IFAW Animal Action Week (AAW) campaign. Required to manage and co-ordinate other members of the IFAW Asia Pacific (AP) office's public affairs team, the IFAW office as a whole and external contractors.Required to write and implement the communications strategy for the Asia Pacific office's involvement in the international campaign.Wrote and managed the delivery, either by post, fax or email, of ten separate press releases relating to different aspects of the campaign to local, national and international media outlets. Managed the distribution of nearly 400 schools kits to schools across Australia.Proactively sought media opportunities, liaised with journalists, and followed up thoroughly on any enquiries from the media.Managed and co-ordinated the IFAW Action Awards - five ceremonies around Australia - including logistics, travel schedule, day to day running order, the hire of photographers.Attended those ceremonies, alongside the IFAW Asia Pacific director, to liaise with invited media and ensure the smooth running of these five media events.The creative and targeted campaign, delivered within budget, resulted in a two-fold increase in media coverage on the previous year - despite the Australian Federal Election (at the time of writing 2.1 million media hits (circulation) for AAW 04 campaign; compared to 1.1 million for AAW 03 Show less

Covered a variety of topics, such as debate over the future of the old growth forests in Tasmania, Australia (Scotsman), and travel journalism (TNT, Australian version

Solely responsible for public relations for IFAW Asia Pacific. Worked closely with the director, senior management and campaigners to raise IFAW's profile in the region and ensure continued positive promotion of the organisation.Wrote media releases and dealt with all media enquiries in an accurate and timely manner. Developed relationships with journalists, magazines and agencies across Australia to ensure maximum coverage. Maintained a database of those contacts.Advised and briefed… Show more Solely responsible for public relations for IFAW Asia Pacific. Worked closely with the director, senior management and campaigners to raise IFAW's profile in the region and ensure continued positive promotion of the organisation.Wrote media releases and dealt with all media enquiries in an accurate and timely manner. Developed relationships with journalists, magazines and agencies across Australia to ensure maximum coverage. Maintained a database of those contacts.Advised and briefed staff on a range of issues, including radio interviews, copywriting for internal and external documents, often at short notice.Organised media coverage for major events, including the Australia-wide AAW 03 campaign. Liaised with partner organisations on publicity issues when required.Monitored and logged IFAW media coverage, using all research tools available. Monitored other animal welfare related stories and other organisation's work. Provided daily and weekly press monitoring service to the IFAW AP office and IFAW HQ.Managed the content, pre and post press for a range of internal (monthly newsletters to supporters) and external documents (annual report/pamphlets), in conjunction with IFAW AP staff and external printers.Worked on the development of IFAW AP's website during the launch of the charity's new worldwide site. Co-ordinated progress meetings with key staff members on content, layout and future needs.Involved with long-term media campaigns, branding issues and strategic planning to promote the work of the organisation to the Asia Pacific media and further afield. Show less

Regular Friday and Sunday shifts in The Scotsman newsroom.Worked alongside the permanent editorial team to tight deadlines on a wide range of national news stories, including coverage of the foot and mouth crisis, the conflict in Afghanistan and the war in Iraq.

Local weekly newspaper, based on the outskirts of Edinburgh.Had sole responsibility for covering two large towns, and surrounding villages. Also required to attend council meetings and court. Responsible for writing news stories and features.As Senior Reporter, I was responsible for mentoring the Junior Reporter and was required to deputise as Chief Reporter in her absence, which included staff management and the drawing up of weekly office schedules.

Press agency, with three offices across Scotland, which filed copy to all Scotland's and some of England's daily newspapers. I worked from the central Edinburgh office.

Local weekly newspaper covering an extensive geographical area.Duties included writing general news stories, features and advertising features.Responsible for daily emergency calls, organising weekly features, and attending council meetings.