Christina Deleuran Email & Phone Number

Vejle, Dk

Oslo, Norway, No

CBP A/S, a trading house within the Orkla Food Ingredients division, sells ingredients, non-food items, and bakery solutions to the bakery, food service, and food industry sectors. CBP offers 360-degree services around the customer's business and assists with expertise, tailored advice, business development, IT solutions, and marketing support that enhance customers' operations, profitability, and success. cbpbageri.dkDevelop and implement value-creating and strategic initiatives that enhance profitability and results generation. Responsible for leading, facilitating, challenging, and executing strategy and development processes, business cases, and cross-functional growth projects. Hands-on with analysis work, drafting decision proposals and action plans. Identify and drive partnerships that develop and strengthen competitive advantage and value creation.Responsible for digital transformation, including commercial tasks that focus on utilizing digital technologies to drive business growth, improve customer experiences, and create new revenue streams. In charge of digital sales and marketing tools including loyalty app, IT bakery system, and e-commerce solutions for both B2B and B2C. Lead and project manager for replacing the ERP system with Microsoft D365 Finance and Operations cloud-based solution; a common Orkla Food Ingredients ERP platform.Point person for progress in CBP’s sustainable transformation.In collaboration with the sales management, drives the overall commercial agenda. I use customer loyalty programs and tools to acquire, develop, and retain customers. Point person for segmentation analysis and customer journey descriptions. CBP’s marketing department is an in-house agency and handles customer tasks for a fee.Lead and project manager on numerous interior design and renovation projects at CBP’s headquarters.I report to the CEO and a member of the management team. Managerial responsibility 4 FTE.

Oslo, Norway, No

As chief marketing officer, I work with the overall marketing disciplines and the digital transformation of the sales- and marketing approach and activities. I work with customer loyalty programs and tools to acquire, develop and retain customers. As head of business development, I lead growth projects, business development and implementation of strategies that contribute to CBP’s competitive edge, strategic business ambition, and goals. I function as a critical driver for compelling business cases, M&A's and oversee strategic initiatives. I participate in international settings and strategic projects to identify growth and profit opportunities, drive strategic plans and define business cases.I work effectively with sales to drive the overall commercial plan and focus on sales, marketing and digital initiatives. Challenge the status quo and constructively shape sales efforts/strategies. Close sparring, dialogue and customer visits in the field are my focal point for building sales and customer journeys on data, marketing insights and digital tools.The Sustainable Development Goals (SDG) is top of mind in Orkla and part of our long-term plans in CBP. I participate in different Orkla and OFI meetings and project groups. I take an active role to ensure that we think of SDG as sustainable business opportunities in our value chain, going from producer to customer to the consumer.I report to the CEO and a member of the management team. Managerial responsibility 3 FTE.

Oslo, Norway, No

I worked with the re-definition, wording and execution of the new corporate vision, mission and values, and the development and implementation of new brand identity and positioning. I reported to the CEO and was a member of the management team. Managerial responsibility 3 FTE.

Vejle, Syddanmark, Dk

BusinessVejle er et professionelt netværk og forening, der inspirerer, skaber relationer og påvirker erhvervslivet i og omkring Vejle. Bestyrelsen arbejder med fire mærkesager: Relationer & Events, Uddannelse & arbejdskraft, Vækst & Udvikling og Bæredygtighed & Grøn omstilling.

Foreningens formål er at udbygge fødevareindustriens position. Det sker bl.a. ved vidensdeling, arrangementer, temamøder, messerejser, virksomhedsbesøg og udviklingsprojekter. Fødevareklubbens medlemmer er virksomheder, private og offentlige institutioner samt myndigheder, der har interesse i at udbygge fødevareindustriens position.

Dk

Foreningens formål er at fremme initiativer og udvikling inden for fødevareindustrien og den fødevarerelaterede industri, blandt andet gennem møder og konferencer.

DeliDrop FoodLab• Har en ambition om at styrke fødevareinnovationen og hjælpe fødevare entreprenørernes produkter ud på markedet• Har et stade i TorvehallerneKBH hvor de sælger produkter fra de mest aktuelle danske fødevareiværksættere (iværksætterne får hands on erfaringer og kundefeedback)• Sælger firmagaver (julegaver, møde- og konferencepakker, medarbejderforkælelse etc.) med produkter fra fødevareiværksætterne

CBP and Credin is part of the OFI Denmark companies; they decided to establish a joint marketing function with me as responsible. My task was to develop a shared marketing organization in Denmark; responsible CMO for both CBP and Credin. At the same time, I was still responsible for Business Development in CBP. I became the driver for Credin Group International CMO team. I worked with the development and execution of new cross-cutting Credin positioning, branding and communication strategy; and was a part of the OFI Pastry Group.I referred to both the CEO of CBP and the CEO of Credin. Managerial responsibility 5 FTE.Credin is a production company offering a comprehensive range of bread and cake mixes, custard powders, ready-to-use custards, glazes and fillings. Credin holds companies in Denmark, Poland, Russia, Portugal and Spain. As part of the Orkla Food Ingredients division (OFI), Credin operates in 21 countries. credin.com

Grindsted, Dk

KA Interior is the largest private label manufacturer in the Nordic region of bespoke wardrobes and sliding doors, tailor-made furniture and interiors for all rooms in the home. KA Interiør primarily supplies to market-leading private brands with chain stores/retailers in the kitchen and furniture industry as well as construction markets in Northern Europe, for example, Nobia Group with HTH and Invita. ka-as.comI was responsible for private brands sales- and marketing materials, training of store staff and content for customers' digital platforms. I was also responsible for corporate branding, sales and marketing materials. I reported to the Sales and Marketing Director. Managerial responsibility 3 FTE.

Give, South Denmark, Dk

Oase Outdoors ApS is one of the leading players in the European camping/outdoor life market. Three strong market-leading lifestyle brands; Outwell, Easy Camp and Robens, are sold to more than 40 markets worldwide in retail shops through agents and dealers. Everything in camping and outdoor equipment, including tents, sleeping bags, backpacks, accessories, and camping furniture. oase-outdoors.dkAs Communication and Customer Care Director, I was responsible for communication and customer care targeting agents, dealers, and end consumers. My work centralised around marketing and communication strategies, especially cross-channel digital presence with the corporate website, brand sites and social media. I was responsible for e-commerce outlet targeted end consumers, Customer Service Management, Extranet/dealer net, aftersales service and complaint handling for agents and dealers. I reported to the CEO and was a member of the management team. Managerial responsibility 7 FTE.

Give, South Denmark, Dk

I was responsible for the day-to-day operations of the marketing department, which consisted of a team of 10 people divided by marketing and DTP. I was responsible for the catalogue production, packaging development, product films, on-location photoshoots, segmented newsletters, and digital content for the Robens and Easy Camp brand. I reported to the Marketing Director. Direct managerial responsibility 1 FTE. Partly administrative responsibility 10 FTE.

Chicago, Il, Us

Merrild Coffee Systems was one of Denmark's largest suppliers of coffee and beverage solutions to the professional market, including food service, companies, public institutions and hospitals, HORECA and more. Broad and deep range of machines, equipment, beverages, accessories, service and support.In my role as Senior Product- and Segment Manager, I was responsible for sales and marketing materials, branding, market positioning, business development and growth projects targeted the BtBtC market in Denmark, Nordic and Baltic. A significant part of my work focused on product, category, segment, and channel development and go-to-market plans with a national and international scoop. Together with colleagues, I was responsible for marketing intelligence activities to identify growth and profit opportunities. I managed and took part in domestic as well as international growth projects. I reported to the Marketing Director.

Chicago, Il, Us

I was responsible for the coordination and furniture purchasing of moving into joint headquarter facilities for Merrild, Merrild Coffee Systems and Blumøller; 170 people in total. I played a critical role in leading the process and establishing the new office and showroom facilities, as well as the internal information flow. I reported to the board of directors.

In my role as Junior Product Manager, I market wine, champagne and alcohol for the retail, bar and restaurant industry in Denmark. I reported to the Marketing Manager.

Board Education, Focus On Small And Medium-Sized Companies

High Performance Leadership

Circus Street Digital Training Programme, Digital Transformation

Professionel Coaching

Master Of Business Administration - Mba, Business Performance Management

Master Of Business Administration - Mba

Bestået, Designprocesmodel

Social Media Manager, Digital Communication And Media/Multimedia

Cand Merc, International Marketing

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