University of Richmond's Strategic Communications Institute for Nonprofits Strong communication is vital to the success of nonprofit organizations. Having a thorough understanding of communications helps nonprofits make the most of limited resources. The Strategic Communications for Nonprofits program is designed to provide a comprehensive overview of marketing basics, effective communication and promotion.The Strategic Communications Institute for Nonprofits is an intensive 24-hour, week-long certification program. During the week, you’ll create a comprehensive marketing plan for your organization. At the conclusion of the program, you’ll practice presenting your plan and earn a professional certificate from the University of Richmond.Institute OutcomesBuild a comprehensive communications and marketing plan for your organization, integrated with fundraisingIdentify your audiences and reach them with the appropriate messagesLearn to develop stories to share your mission and impactLearn how to effectively integrate social media tools into your marketing planFormulate a direct marketing plan to make the most of your direct mail versus “e” dollarsInstitute ModulesA certificate in Strategic Communications for Nonprofits from the University of Richmond Institute on Philanthropy will be awarded at the conclusion of the program.The following modules are required in the certification institute.Introduction to MarketingAssessing Your Organization and MarketDeveloping Your Marketing StrategiesIdentifying Your AudiencesTelling Your StorySpecial EventsPublic Relations & Promotion TacticsMeasuring and Communicating ResultsPulling Your Strategy into a Plan

We believe that your communications approach should amplify the things your business is already doing well and be a reflection of your values and performance. Social media should be integrated into your overall marketing, advertising and customer service strategies.We want to help you solve your tough problems through creativity, help you talk in your customers' language, and make the complicated simple.What We DoInfluencer Campaigns Brand Communications StrategyMedia OutreachCommunications AuditsContent StrategyIndustry Audits & Competitive AnalysisFocus GroupsNew Product LaunchesMedia Buying Branded EventsSocial Media StrategyWho we've worked with: Farmer FocusThe Container StoreDillard'sMcDonald'sPatient FirstShort Pump Town CenterRichmond Parade of HomesThree Sheets to the Wind: America's #1 Tribute To Yacht RockShenandoah Valley Electric CooperativeAt Your Door PediatricsRichmond DermatologyThe Clementine GroupGoFor20.comSonabankTMI ConsultingVCU BrandcenterElevation AdvertisingElementsBeautyShop.comJames River AirZulaPlay/ The Tooth BrigadeExact Stormwater ManagementKINIS

Courses: Public Relations StrategyTopics in the Creative Economy: Social Media StrategyUser ExperienceContentPublic Relations Campaigns Professionalism (Career Preparedness)Completeness (Advertising Campaigns)

The Richmond Ad Club is dedicated to the betterment of the creative industry in our area and throughout the Southeast. Our mission is “To unite our ad community through service endeavors, education and the celebration of creativity.”I joined the board in 2011. since then, I've served as community relations chair, communications chair, Vice President and then President. I founded the Richmond Ad Club Mentor Program and our Speaker Series

Consulting: -Content Strategy-Influencer/Blogger Program Development and Management-Social Media Strategy-Branding-Public Relations-Media Buyinghttp://www.behance.net/christinamdickLecture topics: -Leveraging Social Media in Your Job Hunt-Bringing Big Brand Concepts to Small Business-Crisis Management on Social Media-Bringing Big Brand Concepts to Small BusinessThrive, A program of the Greater Richmond Small Business Development Center, is a one stop shop offering assistance to individuals and small businesses by providing a wide variety of information, one-on-one guidance and education. Sign up here: http://grsbdc.com/

Full life-cycle recruiting for Digital Product Managers, Creative Directors, Art Directors, Copywriters, Marketing Managers and Email Producers.

-Built Big River’s social media and content strategy offering including social integration into current client work scopes and new business opportunities-Developed a strategic content strategy as an extension of the Big River re-brand that highlighted client relationships, employee diversity and accomplishments and industry expertise in addition to client work-Leveraged internal talent to create community/culture content as well as industry content to showcase individual employees as thought leaders within and outside the company-Developed social crisis communications strategy for Lumber Liquidators-Developed influencer strategy for the rebranding of Hospital Hospitality House-Launched the Wicked Taco brand’s social presence and created franchise social infrastructure -Planned transition strategy and created community management training guides for Wicked Taco including content and brand voice guidelines, empowering employees to create and manage content, allowing for the most authentic brand experience-Concepted, created and executed the award-winning Summer of sweetFrog Challenge social campaign through the use of an innovative social listening research approachClients: sweetFrog, Virginia Lottery, Anthem, Wicked Taco, Lumber Liquidators, Virginia Farm Bureau, Hospital Hospitality House, RVA Pediatrics, Sotherly Hotels, Eagle Construction, kaléo

-Launched and managed internal blog, Tweet of the Week, to increase social team’s role clarity/visibility throughout the company-Directly managed Capital One’s social platforms, including the 84K follower Twitter account and 2.9mm fan Facebook page as part of a team of community managers-Conducted research and provided strategy recommendations for the launch of the Capital One Instagram account-Curated travel content for the Venture BucketList Tumblr blog-Analyzed social conversation around the brand to seek engagement opportunities

Social media strategy for Capital One’s corporate YouTube and LinkedIn channels

-Led internal workshops on emerging social media to educate and empower staff to use social tools to improve business for clients and the company-Developed content for and managed The Martin Agency’s social channels-Transformed agency presence to highlight the agency’s growth and client history in response to Facebook’s Timeline platform transition in 2011-Advocated for each brand’s community by representing fan/customer feedback in campaign development conversations-Developed content strategies for brands across multiple platforms including Facebook, Twitter, Instagram and Pinterest-Wrote all content for Cool Whip and Stove Top’s Facebook, Twitter, Instagram and Pinterest accounts-Directly managed all of Cool Whip and Stove Top’s owned social channels-Travelled across the country with the GEICO Gecko to collect content for the social component award-winning Gecko Journey integrated campaign-Performed social scours analyzing conversations around clients/competitors using Sysomos-Created a process of continual content improvement through optimization based on insights from monthly/quarterly reports -Developed social strategy for the launch of the GEICO gecko’s first book. Clients: GEICO, Kraft’s Cool Whip, Stove Top and Breakstone’s/Knudsen, Walmart, Virginia Museum of Fine ArtsSpecialties: -Community Management-Social Strategy-Social Analytics-Pinterest Strategy and Development-Influencer Strategy and Outreach

Negotiated, trended and maintained media schedules for broadcast television and radio. Clients:GEICOAlltelMonsanto Saab

-Completed the Junior Buyer Training Program

Conducted competitive researchAssisted with development of monthly marketing calendarsAssisted with execution of media added value and marketing activationsClient: McDonald’s

-Accounted for 44% of sales on a five person sales staff-Directly managed advertising representatives and and assistant advertising representatives-Developed pricing strategies-Worked with Alloy Media and Campus Media Group to place advertising for national brands