Christina Drobney Email & Phone Number

• Works directly with clients to build a comprehensive marketing strategy to reach specific goals. • Performs on site and off site SEO tactic to optimize client's websites and increase organic traffic.• Develops and presents monthly, comprehensive SEO reporting directly to clients.

• Enhanced content on history-computer.com through continuous optimization efforts. • Proficiently integrated current industry best practices and updated information into content updates on a project-driven basis with clear task instructions.

• Developed content strategies to improve organic traffic for clients across the United States.• Performed ongoing keyword research to improve content optimization to increase organic reach and drive relevant site traffic.• Analyzed Google Analytics to inform strategy and improve user experience. Evaluated analytics to find opportunities for improvement.• Researched and analyzed industry trends to inform marketing strategies.• Reviewed content for client web pages and blogs to ensure content was optimized for SEO (such as headings and internal and external linking).• Posted blogs and web pages on Wordpress, ensuring ADA compliance and SEO optimization.

Lexington, Kentucky Area

Graduate Teaching Assistant in the College of Communication & Information. • Primary instructor for JOU204 (Writing for Mass Media) (Fall 2019 & Spring 2020): Developed presentations and class activities. Graded assignments.Tracked attendance and maintained students' grades. Managed class Canvas interface. Developed quizzes, exams, and hands-on in-class assignments.• Transitioned course online through Canvas March 2020 due to the campus-wide transition to online learning for Spring 2020 due to the COVID-19 pandemic. Developed instructional videos and content to ensure accessibility and transition to online from in-person. • Teaching Assistant for JOU304 (Broadcast News Decision Making): Assisted with grading scripts in RunDown creator. Ensured scripts are ready for production and broadcast by providing feedback (i.e. formatting, broadcast writing style, sound is included). Joint production with MAS 432 (audio production).• Teaching Assistant for COM249 (Mass Media & Culture) (Fall 2018 & Spring 2019): Graded papers, quizzes, exams for 100-130 students per semester. Maintained attendance and grades.

Cincinnati, Oh

• Former Editor in Chief for Cincinnati's Odyssey community• Recruited, led, and developed a team of collegiate writers remotely. Organized content goals. • Edited, organized, and shared weekly content. Contributed one article a week.• Interviewed potential contributing editors and content creators.

Cincinnati, Oh

• Promoted articles for the University of Cincinnati chapter for all content creators. • Responsible for increasing page views and user engagement to promote content, creators, and recruit new content creators to join our chapter. • Developed Twitter and Facebook accounts for the UC chapter. Maintains post scheduling through Hootsuite to promote content from creators and increase outreach. Creates weekly content. • Created weekly content and articles about any topics or issues the creator is passionate about.• Worked with Content Management Systems and Hootsuite.

Cincinnati, Oh

• Allowed to write about any topics or issues that the creator is passionate about. • Participated as a part of the pilot group of students across the country to create content for their developing video section. • Worked with Content Management Systems (CMS). • Responsible for meeting weekly deadlines.• Promoted stories through social media use organically.

Cincinnati, Oh

• Assisted residents with packaging/mail and follows policies regarding student safety, confidentiality, resources, and temporary keys. • Maintained a positive and open attitude in all interactions in person and over the phone.

Cincinnati, Oh

• Served as a resident advisors mentoring 30-50 undergraduates each semester, primarily in off-campus housing through UC. • Conducted rounds throughout the building during on-call nights throughout the semester in order to assure security, safety, and enforcement of university policies. Documented policy violations and executed emergency plans when necessary. • Led RA candidates through the interview process January 2017 and 2018 as an RA Facilitator. Interviewed and evaluated candidates during interview weekends.

Cincinnati, Oh

• Summer position from May-July in summers 2017 and 2018.• Led incoming students to UC in groups of 10-15 students and their guests through a tour of their on campus residence halls for the fall. Temporary summer position.• Developed public speaking abilities and answered any questions regarding residence halls, campus life, student organizations, and sets a positive example for incoming students to follow.• Provided additional university resources when requested.

Cincinnati, Oh

• Front desk - event staff for UC Parking Services. • Handled transactions of permit sales, citation payments, and parking requests from departments. Assisted with training new student workers on procedures and processing. Answered dozens of calls per day in a patient manner.• Aided in organization by keeping inventory, fact checking, filing, and providing accurate information.• Worked events handling cash, season passes, transactions, and ensuring a smooth parking experience for those attending the events while enforcing parking policies.

Cincinnati, Oh

• Published​ ​print​ ​content​ ​to​ ​web​ ​using​ ​Wordpress.​ ​Proof read articles and developed drafts keeping user engagement in mind. • Wrote social media draft, pitched ideas for the web, and learned about social media development tools. ​Attended​ ​staff,​ ​story,​ ​and​ ​creative​ ​meetings. • Gained ​experience​ ​in​ web development and design, InCopy,​ ​InDesign,​ ​Photoshop,​ ​HTML,​ ​editing,​ ​and​ ​fact-checking.

Cincinnati, Oh

• Contributed weekly event previews and special feature story assignments.• Responsible for fact-checking, editing, and publishing event listings to the online database.

Cincinnati, Oh

• Reported for news, opinion, and college life sections. Developed writing, interviewing, and communication skills.• Became familiar with Photoshop and gained basic DSLR camera knowledge. • Gained a working knowledge of AP Style. • Participated in covering Election Day 2014 with staff members posting to social media and interviewing supporters. Learned how to work in a fast-paced environment.

Master Of Business Administration - Mba, 3.8

Concentrations in marketing and leadership.

Master Of Arts - Ma, Communication, General, 3.9

Activities and Societies: Communication Graduate Student Association (CGSA), Graduate Student Congress (GSC).Areas of specialization.

Bachelor’S Degree, Journalism, 3.55

Activities and Societies: Resident Advisor, Bearcast Media, The News Record, Odyssey Online at the University of Cincinnati.College.

Pseo Student

Completed coursework in biology as a high school senior in partnership with Tri-C and Rocky River High School. Transferred credit.