Head of marketing and business development for one of the fastest growing home healthcare and hospice companies in the Bay Area. Oversee and direct execution of all B2B and B2C growth/marketing activities including: branding, digital strategy, content marketing, PR/publicity, business analytics, and corporate/community events.

Promoted from Director of Marketing & Business Development to Senior Director of Strategy & Innovation, reporting directly to CEO. Expanded scope of responsibility to include strategic planning, sales/marketing and business development efforts, business intelligence/analytics, partnerships, business operations, cross-functional project and program management, and strategic initiatives for home health, palliative, and hospice divisions as well as the ANX Foundation.

Transitioned from Marketing Consultant to Director of Business Development/Marketing, reporting directly to Founder/CEO. Lead business development and marketing efforts for home healthcare and hospice. Manage team of account executives covering San Francisco, San Mateo, and Santa Clara counties. Oversee all content and communications campaigns. Managed special projects and initiatives:• Directed transition to new EMR, project managed cross-functional team to train Super Users, coordinated testing, roll-out, and implementation• Spearheaded Data Analytics and Business Intelligence efforts. Assembled team of clinical experts, data scientists, and developers to quickly create BI dashboards utilizing Qlik for real-time Sales Metrics, Stand-Down Reports, Readmission Metrics, and High-Risk Patient Profiling. Reduced manual report generation from 3 hours to one click.• Developed Patient Experience Strategy, working with program manager to fine-tune Readmission Prevention Efforts, trained staff on messaging and communication• Secured approval for CE Provider license from Department of Nursing for existing in-services courses• Established company-wide annual Marketing Plan to unify all marketing activities and community outreach efforts

RockaBye Babe is all about affordable, fun, funky baby gifts and everyday gear, curated and crafted with care for little rock stars. Because bad ass babies want to rock!

First senior marketing hire reporting to CEO. Direct all marketing, content, and communications efforts, including messaging strategy, marketing copywriting, customer email campaigns, blog content development, social media, and PR/publicity.• Spearheaded MarCom efforts for 9 product launches (Prime, AndroidWear, Concierge, AppRx, RateRx, DocNow for Apple Watch, etc.) and 5 corporate announcements, from messaging, content creation (landing page, social media, blog, press releases, and email blasts), and PR/publicity campaigns, collaborating with teams in product, design, engineering and quality care.• Led all publicity efforts and managed external PR agencies/consultants in developing media opportunities, writing press releases, and preparing media kits. Successfully landed top-tier press coverage in Good Morning America, Forbes, Fortune, Mashable, Reuters, CNN, CNBC, Bloomberg and TechCrunch. • Directed a broad range of content development efforts for social media, blog, and customer communications. Created 365-Day editorial calendar. Revamped HealthTap blog, updated design, refined categories, and increased original content production from weekly to daily. • Drove sustained growth among social media/influencer audiences, produce campaigns that build awareness, drive engagement, and generate referral traffic. Increased Facebook fans by 7% in one month and by 81% in one year, grew Twitter followers by 14% in one year. • Manage Influencer and Doctor/User Spokespeople program including screening, recruitment, and lead nurturing. Pitch/prep spokespeople for press interviews, develop briefing kits and conduct media training. • Packaged/pitched C-level executives for speaking engagements at high-visibility tech and healthcare industry events. Developed thought leadership articles and op-ed pieces.• Tracked, analyzed, and reported weekly metrics for all MarCom campaigns, identifying key learnings and developing new interventions to drive growth and engagement.

Recruited by founder to help establish the company's sales and marketing framework. Retained as consultant to provide ongoing guidance and direction for the company's marketing communications efforts.• Drove development of ANX corporate identity, building a brand strategy around the existing logo.• Directed website strategy for both ANX Home Healthcare and ANX Hospice Care. Manage web development and implementation, including search engine optimization, creative direction, information architecture, wireframing and content creation/copywriting. Work closely with developer on UI/UX components.• Managed production of all creative materials (messaging, positioning and copy points) as well as vendor negotiations.• Researched and wrote all content and communications, from website copy to marketing collaterals (fact sheets, sales kits, patient/physician forms) and press releases.• Provided communications skills training to the company's 50+ employees

Worked with Head of Marketing in setting up multiple campaigns within a 6-week period.• Developed SEO, Keyword and Content Strategy. Analyzed website, social media and blog for optimization opportunities, conducted audit of existing content and determined additional content requirements. • Mapped out Customer Lifecycle Strategy, identified Key Customer Segments, and set up Automated Customer Marketing Campaigns on HubSpot, eliminating manual list queries and tedious weekly email setup. • Worked with fitmob and Hubspot engineers in setting up custom lead capture, event analysis and reporting.• Migrated blog from Tumblr to fitmob sub-domain, revised design and lay-out, refined categories, and edited/optimized 99 blog articles to align with keyword strategy. Generated over 57 content ideas in varying formats (e-book, slideshow, video, infographics) for blog and social media posts.• Trained marketing team on SEO/content best practices, social media posting/monitoring, campaign development, list segmentation, landing page creation and marketing workflow automation.

Freelance Consultant providing marketing communications, content development, customer marketing, retention/loyalty program consulting, sales training, and project management services. Develop advertising, inbound and email marketing campaigns. PARTIAL CLIENT LIST;• fitmob• ANX Home Health Care• Biologic Cosmetics• Froomz• Sterling HSA• Seton Foundation (Pro Bono) • Filipinas Magazine • City of Daly City Business Center • Earthlink• Brainware

Recruited by CEO to build the company’s sales and marketing infrastructure, from corporate identity/branding, product development initiatives, website/social media strategy, and community/public relations. Spearheaded sales efforts for B2B and B2C targets in the events, entertainment, hospitality, and tech community. Devised content strategy and managed all SEO efforts.KEY ACHIEVEMENTS:---------------------------------• Led sales team in growing venue listings from zero to over 400 in two years with minimal marketing budget, leveraging community networks and business connections in landing key accounts in the SF Bay Area.• Served as one-woman marketing department for over two years. Managed all content and communications efforts, from messaging strategy to copywriting/editing, design and publishing including email marketing, social media, blogging, and video production, utilizing a variety of tools like SalesForce, HootSuite, HubSpot, PostPlanner, Photoshop, MovieMaker, PiktoChart, MailChimp, and Vertical Response.• Created and managed all Froomz social media profiles on Twitter, Facebook, LinkedIn, Pinterest, Google+, YouTube, CrunchBase, Vator and Instagram. Developed editorial calendar, sourced content, created postings, monitored reach and engagement.• Created blog using WordPress. Developed editorial calendar and authored >90% of content, including designing infographics and writing feature articles. Managed team of 4 interns in sourcing and developing content. Increased blog visits by 226% from 2012 to 2013.• Initiated and implemented SEO strategy, moving Froomz to first page of Google Search results.• Represented Froomz in industry and community events, negotiated sponsorship agreements, led product demos and presentations

Facilitate the fast-paced, interactive Sales Advantage course and provide 8 weeks of intense tactical coaching to participants from companies like Oracle, Cisco, Google and SalesForce who seek to sharpen their consultative selling skills.Guide participants through the sales process, from building rapport and credibility, to widening the buyer's gap to generate interest, presenting compelling solutions with "just enough" information, uncovering hidden objections and responding to them with confidence, and identifying opportunities to ask for commitments and referrals.Recruit, manage and train a team of 3-5 graduate assistants in preparing examples and demonstrations of the sales concepts, as well as assist participants with session assignments.Emphasis is placed not just on the theoretical aspects of the sales process, but on practical applications in real-world settings. Participants are challenged every week to apply concepts learned, and are held accountable for any commitments made.Dale Carnegie includes as its clients 400 of the Fortune 500 companies, such as Walmart, AT&T, Chevron, JP Morgan Chase, Ford Motors, Microsoft and PG&E.

Wrote a monthly lifestyle column as well as feature articles on subjects that ranged from food, travel, and personalities to real estate/mortgage rate trends and the economy on nationally-circulated Filipinas Magazine and Filipinasmag.com. Managed affiliate programs with community and civic organizations for magazine involvement in festivals, tradeshows and conferences. Represented the magazine in high-profile community events. Spearheaded event planning for annual Achievement Awards for 2008 and 2009. Boosted event attendance by 35% in one year through effective use of social media and online campaigns. The Filipinas Magazine Achievement Awards recognized Filipino Americans who have achieved excellence and distinction in the fields of Arts & Culture, Sports & Entertainment, Communications, Science & Medicine, Entrepreneurship, Community Service, Public Affairs and Corporate Leadership, thereby making a significant impact in their local community, as well as in the national and international scene. Past recipients include Olympic swimmer Natalie Coughlin, “Iron Chef America” star Mark Dacascos, Tony Award-winning actress Lea Salonga, retired Major General Antonio Taguba, NASA Physicist Dr. Josefino Comiso, Hollywood Producer Dean Devlin, and Pulitzer-prize winning Journalists Byron Acohido and Alex Tizon.Segment Producer/Host of the Filipinas Magazine Show on GMA PinoyTV. Researched, wrote and hosted a 13-episode news & entertainment program.

SALES & MARKETING:• Led all sales and marketing communications efforts, including acquisition/client retention campaigns for multiple mortgage products. • Grew Daly City Branch production from zero to $11 Million in first year and to $49 Million in third year of branch operations. • $10 Million Club Member and ranked No. 2 out of 300+ Loan Officers in 2004-2006 • Developed lead generation, retention and referral campaigns. • Managed staff of 27 Processors and Loan Officers.• Provided sales training to 6 Northern California branches, from San Jose to SacramentoCONTENT DEVELOPMENT:• Published weekly e-newsletter and articles on current economic conditions, mortgage updates and interest rate trends. • Researched and wrote 50-page Mortgage Consultant Sales Manual • Provided expert commentary on the real estate and mortgage industry for local television programs and SF Bay Area newspapers.• Developed Custom Marketing templates and reports for use with Calyx Point origination softwareEVENT PRODUCTION:• Produced quarterly "Future Homeowners Workshops" in conjuction with realtors, insurance agents, and financial planners from companies like Coldwell Banker, State Farm and Morgan Stanley.Received NMLS certification on first attempt.

Retained as Customer Success Consultant after EarthLink Wireless acquisition of OmniSky. Provided Churn Management consulting and implemented several Customer Marketing Programs from onboarding to win-back for Palm and Pocket PC customers, including: Customer Upgrade Program, Welcome Program, and Save Program (Save Tactics/Scripting and Save Desk Agent Incentives). Developed customized Cancellation Tracker for Convergys (out-sourced customer support) and provided Save Program training to 25 customer and technical support agents.

Managed customer retention efforts, established success metrics, and coordinated project implementation. Directed email marketing activities for Palm and Pocket PC customers. Managed online ad agency in the development of all customer communications.KEY ACHIEVEMENTS:---------------------------------• Managed launch of OmniSky wireless service on the Palm m500 series. Developed marketing requirements document and launch strategy. Coordinated all marketing activities including competitive analysis, publicity/promotions, and web marketing. • Developed and managed Client Retention Programs, from “Welcome Newsletter” for new customers to “Upgrade Alerts.” Reduced Call Center volume by increasing usage of “My Account,” the on-line account management tool on the OmniSky Web site• Led inter-departmental Churn Task Force in decreasing customer churn by 10%. Developed web-based Cancellation Tracker which automated tracking, analysis and reporting of cancellation trends, increasing qualitative information derived from cancellation calls. • Took over management of OmniSky’s one-year old Advisors Program. Increased membership by 54% in one month through various communications vehicles, including the monthly newsletter and the OmniSky Web site.

Recruited from ad agency. First hire at start-up. Devised acquisition, customer retention/loyalty and winback strategies for multiple telecom products, including local/long distance services, access codes and prepaid phone cards. SENIOR PRODUCT MANAGER - October 1999-December 2000. -----------------------------------------------Key Achievements• Promoted from Product Manager. Led marketing and community relations team, developed creative strategy with ad agency, and directed development of mass media and direct marketing campaigns, growing traffic to 147, 000 minutes/month and exceeding targets with $58.1 million in revenue • Built customized MS Access database to facilitate tracking of acquisition and winback efforts. Developed processes for data mining, analysis and report generation improving productivity by over 20%. • Created customer service training curriculum and provided training to 15 call center agents.PRODUCT MANAGER - June 1997-October 1999. -----------------------------------------------Key Achievements:• Spearheaded launch of first product. Developed creative strategy with ad agency. Results: (1) Grew traffic from 4,000 to 42,000 minutes in three months. (2) Drove monthly revenues from $32,000 to $1.7 million in first year, achieving an 8% market share.• Managed five successful campaigns in the second year, resulting in 548% increase in customer base and $25.4 million in revenue.

Developed advertising and customer loyalty programs for such clients as Nestle, AT&T, Wells Fargo, Philippine Airlines, and PinTouch Telecom. Coordinated production of creative materials, media research, planning and placement. Conducted competitive intelligence and marketing research.KEY ACHIEVEMENTS:---------------------------------AT&T:• Key member of account management team responsible for AT&T’s advertising and marketing campaigns for the Filipino-American market. • Managed AT&T’s Klub Pilipino loyalty program, including quarterly newsletter production, with 70,000 circulation. • Increased retention by 20% for Klub Pilipino members, making the program AT&T’s most successful customer retention effort in the Asian ethnic segment.• Produced, wrote and co-hosted an AT&T sponsored community events program aired on KTSF TV 26 San Francisco, the only dedicated Asian-language television station in the Bay Area, serving the Chinese, Filipino, Japanese, Korean, Taiwanese, Indian, and Vietnamese markets.WELLS FARGO:• Coordinated production of the Wells Fargo ATM Remittance advertising campaign, winner of the 1996 Gold Effie Award.• Developed first ever nationwide study on Filipino-American consumer behavior, sponsored by Philippine National Bank, AT&T and Wells Fargo. Presented findings at the National Filipino Media Conference in Honolulu, HI (1995).