Support all media relations, community outreach, philanthropy, and internal communications initiatives for MBUSI including external affairs and public policy programs. Develop and execute strategic communications plans; maintain editorial calendar and coordinate content for multiple channels (e.g. digital, print, video, social media). Assist in video production, photography and all content creation strategy for internal and external communication efforts. Serve as the media relations and public speaking resource as well as speechwriting, development of key messages for the MBUSI team and partners.

Responsible for Hawke Media’s internal marketing strategies and front line efforts, including but not limited to: overseeing the internal marketing team, ideating and instituting processes for lead generation, promoting Hawke's book: The Hawke Method, podcast: Hawke Talk, representing Hawke Media at events and more. I worked as a member of senior leadership to drive growth and results through a focused, data driven approach to digital marketing.

Managed the organization’s marketing, communications and media relations efforts through the creation and deployment of content across our social, web and media channels. Worked directly with the CEO as a member of the executive leadership team to set operational and financial goals as related to the success of the company.

Managed the organization’s marketing, communications and media relations efforts.

Responsible for strategic planning, development and implementation of marketing strategies, marketing communications, and public affairs/public relations activities. Oversees development and implementation of support materials and services in the area of marketing, communications and public relations. Develops, leads, and directs the efforts of the marketing, communications and public relations staff, contract agencies and vendors. Works closely with the Executive Director and Chief Executive Officer in formulating strategy, prioritizing BJCC Authority initiatives, developing a consistent image, communication channels and brand position within the community and industry.

In response to a campus wide reorganization of creative staff, took on the role of FRC Marketing & Communications Manager to further the FRC mission through a new partnership with UA Strategic Communications. -Authored and implement unit wide communications strategies for the Faculty Research Center, Audio/Visual Solutions, and the Emerging Technology & Accessibility departments.-Managed campus wide digital signage efforts including content development and distribution for all campus departments and colleagues.-Coordinated web, video, design, social, and training initiatives between CIT and Strategic Communications.-Managed unit wide diversity efforts in conjunction with central administration

Hand-picked to create and manage a new department designed to provide multimedia production services to faculty, staff, and students at The University of Alabama.Implemented a web based project management system to streamline the workflow of the department including the use of service level agreements with our internal and external stakeholders. Introduced position rotations for all creative staff and students to increase cross functional learning. Implemented mandatory diversity training for all staff and students.Web Services – Responsible for managing, developing, and overseeing the design of over 500 individual websites on the ua.edu domain. Includes all phases of design and development through site launch and client training and education on the open source content management system.Social Media Management – Manage the social media presence for web clients.Multimedia Production Services – Supervise the scheduling, shoot design, and post production services of a production team for digital and print media.Staff Development – Manage a staff of 25 creative professionals across multiple disciplines including web programming, graphic design, photography, video editing and post production, training/education, content editing, and web writing.

Brought on board to serve as Public Relations Director for the UA Office of Information Technology (OIT). Developed and managed OIT’s brand identity through the implementation of strategic marketing and public relations activities.Magazine & Web Publishing – Supervise the conception, writing, editing, and publishing of print versions of the OIT Annual Report and Mosaic (a campus diversity publication), the OIT web site and other campus web sites.Grant Writing – Supervise the writing, editing, and submission of National Science Foundation grants submitted to secure funding for IT projects and programs.Event Planning – Coordinate event budgets, dates, site and permit acquisitions, and transportation for OIT events across the UA campus, City of Tuscaloosa, and state of Alabama. Develop themes for OIT events, arrange for speakers, coordinate location support, event support and security, for all OIT events.

Served as media spokesperson for the District Attorney. Managed external communications efforts through press releases, press conferences, and media interviews.Media Relations – Served as spokesperson for the Westchester DA garnering coverage in business/industry publications, including Dateline NBC, The New York Times, The Journal News (Gannett), and ABC, NBC, and CBS affiliates. Generated press for the opening of our Integrated Intelligence Center, a high tech center designed to revolutionize how law enforcement communicates throughout the county.PR – Developed web 2.0 communications plan to create a social media presence for the office. Developed, introduced, and launched an annual report, a non-traditional communication tool for district attorneys’ offices. Managed web site and internal e-mail campaigns to communicate technology upgrades and systems changes.

Managed market research accounts for clients in the beauty and wine&spirits industry. Clients included Sephora, Aveda, Chanel Beauty, Revlon, LVMH Group, Clarins, Dolce&Gabbana

Managed communications efforts surrounding the distributor portion of the Heineken Light product launch.

Recruited to support the development and implementation of an internal and external communications plan which delivered the University’s research and education agenda to the public.Research Publications - Served as the assistant editor of Advance, the University’s annual research magazine. Updated and expanded Profile, the University’s annual research report, to serve as a companion piece to Advance.Graphic & Web Design - Designed and maintained the office’s external Web site and employee intranet using the Adobe Creative Suite, Macromedia Studio MX Pro, and Quark Express. Completed a full web redesign which included upgrading from a hand coded site to a content management system.