Christina Heggie

Christina Heggie Email and Phone Number

Senior Principal, GenAI Trust and Safety Strategy @ Google
San Francisco, CA, US
Christina Heggie's Location
San Francisco, California, United States, United States
Christina Heggie's Contact Details
About Christina Heggie

Seasoned technology industry and strategy professional with over 15 years of experience creating strategy, leading go-to-market teams, driving operational excellence, and delivering best-in-class impact across multiple industries, including technology, travel, investing, and consulting. Consistent record of delivery and success through deep expertise, rigorous program execution, stellar cross-functional influence, and inspirational team leadership. Extensive knowledge and experience across: - Strategy and innovation - Product go-to-market strategy - Creative problem solving - Project and change management - Execution within ambiguity - Team creation and building - Leadership through influence - Consensus building across executives

Christina Heggie's Current Company Details
Google

Google

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Senior Principal, GenAI Trust and Safety Strategy
San Francisco, CA, US
Website:
goo.gle/3DLEokh
Employees:
315106
Company phone:
916.253.7820
Christina Heggie Work Experience Details
  • Google
    Senior Principal, Genai Trust And Safety Strategy
    Google
    San Francisco, Ca, Us
  • Google
    Senior Principal, Genai Trust & Safety Strategy
    Google Nov 2024 - Present
    Mountain View, Ca, Us
    Setting the safety strategy for our GenAI products at Google to keep our products and users safe.
  • Google
    Gtm, Genai On Search
    Google Mar 2023 - Nov 2024
    Mountain View, Ca, Us
    Working on the future of search.
  • Google
    Commerce Gtm Product Strategy, Travel
    Google Jan 2022 - Feb 2023
    Mountain View, Ca, Us
    • Launched and built out new team and go-to-market strategy function across Google’s travel products; created and deployed first product launch alignment strategy to guide launch of key products across GTM teams throughout H2 2022 and FY 2023.• Led cross-functional team to scale key travel product adoption across events, marketing opportunities, and industry associations• Created go-to-market strategy for key travel product to launch and scale, led cross-functional team during quarter-long strategy sprint; final deliverable approved by product leadership for 2023 execution strategy.
  • Google
    Global Partnerships Solutions Lead, Travel
    Google 2019 - Jan 2022
    Mountain View, Ca, Us
    Partnerships lead responsible for building out internal cross-Google industry strategy. Key activities included:• Spearheaded pilot partnership with an international organization to drive industry recovery through upskilling, education, and thought leadership initiatives. Responsible for leading global cross-functional team to execute partnership programs throughout 2021.• Created digital upskilling program for travel industry during CV-19 in partnership with marketing team; led execution and managed team of five over 6 months to launch 16 webinars across 10 countries around the world; reached 4K hoteliers.• Led xfn monthly travel steering committee of cross-functional leadership to align on and action business critical discussion topics. Steered group through CV-19 crisis and managed joint taskforce to deliver industry solutions.• Pioneered the creation of an end-to-end Google industry solution for travel, defining a comprehensive map of products and services to address all components of the industry value chain; led a cross-functional effort encompassing over 10 teams.• Selected as 2022 Emerging Travel Leader in US Travel Association's inaugural class of 22 leaders.
  • Shiny
    Advisor
    Shiny Apr 2021 - Present
    Austin, Tx, Us
  • Bicycle Ai
    Advisor
    Bicycle Ai Nov 2023 - Nov 2024
    San Mateo, Ca, Us
  • Redeam
    Board Observer
    Redeam 2018 - 2019
    Erie, Colorado, Us
  • Recharge Labs
    Board Observer
    Recharge Labs 2017 - 2019
  • Skyhour
    Board Observer
    Skyhour 2017 - 2019
    New York City, Us
  • Jetblue Technology Ventures
    Investment Principal
    Jetblue Technology Ventures 2016 - 2019
    San Francisco, California, Us
    Founding team member of JetBlue Ventures. Responsible for investing activities across the value chain: sourcing, leading due diligence, managing investments post-funding, and representing JTV interests through board observer roles. Drove fund awareness through conference speaking engagements. Additional details:• Led due diligence on 9 seed to Series B deals from sourcing to investment recommendation and executed 2 follow-on investments. Experienced across B2C (e.g., travel gifting, hotel access) and B2B/SaaS (e.g., tours/activities, TMCs).• Represented JTV in 5 board observer roles; key activities included managing founder relationships, developing account strategy plans, building investor collaboration points, supporting business development opportunities, and driving key joint initiatives.• Seconded into portfolio company as the interim COO for 8 weeks to prepare for financing round. Objectives included establishing business metrics; evaluating and developing future organizational structure; and completing critical executive hire.• Spoke at 20 VC and travel industry conferences as keynote, panelist, and moderator, including Phocuswright, International Aviation Women’s Association, and Girls in Tech’s Catalyst Conference.• Built out fund investment theses and network as founding member; promoted fast-track from associate to principal; assumed responsibility for analyst program (hiring to managing); managed one analyst and hired second.• Capitalized JetBlue’s brand and resources to highlight strategic advantages of JTV as an investor, and leveraged knowledge of corporate innovation goals to source, diligence, and recommend deals while building consensus across executive committee.• Selected as 2019 Rising Star by Global Corporate Venturing
  • Checkmate
    Senior Marketing Manager
    Checkmate 2015 - 2016
    San Francisco, Ca, Us
    Promoted within six months to establish marketing team, implement email marketing, and execute growth marketing strategy:• Conducted sourcing process for email marketing vendors, and drove final selection of Pardot from six market leaders; implemented tool within half the average time required; developed and launched initial product marketing program to over 6K leads; achieved initial results of ~40% open rates and ~25% click-to-open rates• Developed collaborative growth marketing plan to reach Q1 trial user target across owned, earned, and paid media• Managed Q1 content development and lead generation process with top industry trade publication for five pieces and summaryebook; generated 4K leads and worked with head of sales on sales enablement process• Led cross-functional project to map buyers’ product consideration process, and managed agency developing with customer-focused content; responsible for publishing content and working with social lead to use content for lead gen activities
  • Starwood Hotels & Resorts Worldwide, Inc.
    Digital Strategy Mba Intern
    Starwood Hotels & Resorts Worldwide, Inc. 2014 - 2014
    Stamford, Ct, Us
    Conducted holistic review on mobile app performances and developed strategic recommendations to reach targets. Led cross-functional team to outline methodology to generate mobile initiatives across teams.
  • Airbnb
    Hospitality Strategy Mba Intern
    Airbnb 2014 - 2014
    San Francisco, Ca, Us
    Designed and executed inaugural recognition award program for 750,000 hosts to select 10 global winners for annual host conference; worked with cross-functional team and third-party agency to implement program for the Airbnb Open.
  • A.T. Kearney
    Associate Consultant
    A.T. Kearney 2010 - 2013
    Chicago, Illinois, Us
    Led workstreams on projects across variety of industries, including digital publishing, consumer goods, financial services, and pharmaceuticals. Highlighted experience includes the below: • Led 10-month cost-optimization and process-improvement workstream with 20-member client team across nine countries (incl.Brazil, China, and the U.K.) for the core consumer group of a financial services client; exceeded 20% cost reduction goal• Founded inaugural social media study with senior partner and board member; managed core team and 10 cross-functional analysts on a widely-published, biannual social media study (see Publications below)• Developed strategic cost reduction recommendations for a financial institution’s marketing communications through client interviews and data analysis; identified improvement opportunities that led to 3% cost savings and 15% process efficiencies• Executed advanced analytics in supplier negotiation tactics to achieve 4% savings in $55MM packaging category• Designed cross-brand marketing organization model for a major pharmaceuticals company to reach 15% savings in labor cost
  • Mövenpick Hotels & Resorts
    Internal Strategy Consultant
    Mövenpick Hotels & Resorts 2008 - 2008
    Paris, Issy-Les-Moulineaux, Fr
    Developed and executed key projects for the executive team, which included creating and implementing the global internal communication plan for the company vision across 80 hotels and 4 continents. Directed a four-member cross-functional team to create the marketing toolkit on the company vision for general managers, including the training manual, workshop guidelines, vision signage, and a vision branding video.

Christina Heggie Skills

Strategy Business Strategy Management Consulting Leadership Marketing Strategy Marketing Management Competitive Analysis Hotel Management Strategic Consulting Market Research Social Media Start Ups Financial Modeling Human Resources Strategic Planning Public Speaking Photography Business Planning Travel And Tourism Analytics Project Management Organizational Design Data Analysis Entrepreneurship Consulting Digital Marketing Digital Media Cross Functional Team Leadership Program Management Research Change Management Market Analysis Financial Analysis Due Diligence Marketing Communications

Christina Heggie Education Details

  • Stanford University Graduate School Of Business
    Stanford University Graduate School Of Business
    Master Of Business Administration (M.B.A.)
  • Cornell University
    Cornell University
    Salutatorian (Class Rank: #2)

Frequently Asked Questions about Christina Heggie

What company does Christina Heggie work for?

Christina Heggie works for Google

What is Christina Heggie's role at the current company?

Christina Heggie's current role is Senior Principal, GenAI Trust and Safety Strategy.

What is Christina Heggie's email address?

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What is Christina Heggie's direct phone number?

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What schools did Christina Heggie attend?

Christina Heggie attended Stanford University Graduate School Of Business, Cornell University.

What skills is Christina Heggie known for?

Christina Heggie has skills like Strategy, Business Strategy, Management Consulting, Leadership, Marketing Strategy, Marketing, Management, Competitive Analysis, Hotel Management, Strategic Consulting, Market Research, Social Media.

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