- Design and Development of new websites in WordPress (examples: Kløve & Lønberg and Life Body Balance)- SEO - Google ads - UI/UX, webdesign

• Design of new website from A-Z• Build new webshop• Maintenance of site and webshop• SEO• Social media • Conversion optimization• UX optimization• SEM - Google AdWords• E-commerce

• Digital fundraising• Conversion optimization• UX • Online marketing• AdWords/SEM• SEO• Social media• E-commerce• User behaviour analysis• A/B testing

• Digital communication• UX and usability• Conversion optimization• Content marketing• Copywriting• Designing landigpages• UI - user interface design• IA - information architecture• Redesign • SEO and SEM• CRM • E-mail marketing• Social media• Project management

Strategic and operational communications for COWI and external customers:• Strategic communication• Digital communication• Web development • Web design• Copywriting• Project management• Strategy and analysis

I worked with internal and external communication for COWI and customers such as Danish ministries and the EU Commission:• Internal and external communication.• Digital communication - from strategy to implementation.• Writing for various target groups and media. • Project management and coordinating digital projects and large events.EXAMPLES OF PROJECTS:• Redesign for Realdania from strategy to implementation (IA, UX, SEO), maintaining and further development (2009-2013)• Webmaster at evaluering.uvm.dk for Undervisningsministeriet (2007-2009)• Targetgroup analysis and recommendations on optimizing the user experience on Jobnet.dk. Also planning, executing and analysis of interviews og focus groups for Arbejdsmarkedsstyrelsen (2010)• Web strategy for beyond-gdp.eu and analysis of userbehaviour for the EU Commission - . (2010-2011)• Development and maintaining of the intranet in Sharepoint (2007-2011)• Text production for cowi.dk and cowi.com. Market COWIs services and projects, which meant making complex material easily accessable for broader audiences. (2008-2011)• Project management and organizing COWIs annual Open House arrangement. Including designing marketing material and using social media. (2008-2010)• PR work in relations to the national campaign against violence against children, ’Vores ansvar’ for Sundhedsstyrelsen - (2011)• Planning and evaluation of the campaign, 'Stop volden mod kvinder - bryd tavsheden'. Ligestillingsafdelingen og Integrationsministeriet -(2011)• Analysis of COWIs communication - internally and externally. Interview design, execution and analysis. (2008)

Copywriter for Poul V. Jensen in the municipal election of Gentofte Kommune in November 2013:• Political communication• Copywriting• Social Media

Responsible for If's digital communication externally and internally:• Web development from strategy to design to technical implementation• Optimizing User Experience and conversion rates (I more than doubled conversion rates reaching the highest level ever experienced!)• SEO (I improved Ifs rankings in Google significantly)• Design of landingpages• Enhancing Information Architecture• Redesign of pages from A-Z • News writing • Intranet• Writing web content

Media advisor for Google AdWords, existing customers & canvas. Need identification/creation of potential customers, dialogue control, follow up.