• Managed and optimized a multimillion-dollar performance marketing investment portfolio to drive traffic, customer and profitable sales growth; develop data-driven strategies leveraging customer insights, search trends and hindsights• Oversaw paid digital marketing strategy & budget, seeking optimal channel-spend mix to deliver the most efficient ROAS• Played an integral role in evolving the performance marketing efforts / paid media practice providing leadership in shifting away from last click to incrementality / media effectiveness measurement• Built strong financial and reporting rigor as well as new processes to share results with leadership and align teams around a strategy / way forward• Partnered with an external digital marketing agency to develop paid search, paid social, display, retargeting, influencer, affiliates strategies, analyze & improve performance, identify opportunities• Championed testing: audiences, creative formats, campaign structures, incrementality, A/B• Reported on marketing investment, tests results, and consumer trends monthly to CFO & Leadership team• Managed a 3-associate team, identify and implement processes & workflow; passionate at developing & retaining top talent

• Oversaw performance marketing strategy, managing a multimillion-dollar budget and optimizing channel-spend mix to drive traffic, customer and profitable sales growth at the most efficient ROAS; developed data-driven strategies leveraging customer insights, search trends and hindsights

• Responsible for digital & print marketing from strategy & budgeting to performance analysis & communicating to leadership; drive traffic & sales at efficient ROAS by optimizing ad spend

• Responsible for print marketing, refining targeting with multivariate testing and audience segmentation to reach profitability, managing annual budget

• Responsible for 20+ catalog & direct mail projects per year from targeting strategies and A/B test designs to determine catalog incrementality to ensuring delivery and analyzing results

• Responsible for developing and executing sales driving, brand-building in-store events, managing budget, providing creative direction & targeting tactics for direct mail, email and SMS campaigns• Cultivated relationships with vendors, public figures and local businesses to identify opportunities

• Supported the Integrated Marketing team to plan and develop marketing strategy & events to be deployed in 60+ stores across France; worked with cross functional teams to ensure alignment

• Responsible for on-site Marcoms & Events at this flagship five-star resort - hosting media trips, coordinating a photo shoot to revamp the media library and planning resort events

• Assisted customers demonstrating great service and sharing the values and history of this French luxury brand; up & cross selling