• Led the design and user research of the central administration platform and other business tools.• Performed user interviews and conducted usability tests using prototypes to make well-informed design decisions.• Worked closely with developers during implementation and conducted quality assurance checks to ensure build accuracy.• Led the design of the new design system, Productization Design System, created to support the back-office products, including the Admin platform.

• As the sole designer, I led the design of our consumer-facing and merchant-facing products.• Established a design style guide for mobile and web products to keep the UI consistent and allow developers to work efficiently. • Collaborated daily with different stakeholders to understand our users’ goals and needs and ultimately provide the best solutions that can be shipped quickly.

• Collaborated with a multidisciplinary team of researchers, behavioralists, wellness experts, product managers, and designers to build a well-being mobile app. • Produced user flows, low and high-fidelity wireframes, and interactive prototypes.

• Led the design of an internal platform that allows the user to discern large amounts of data and visually compare and contrast different data sources.• Brainstormed creative concepts and built interactive mobile ads with pleasurable user experiences based on the client's goals.