Christina (Yi-Chen) Kao Email & Phone Number

Taipei City, Taiwan

New Product Launch Marketing Development (Tip Top ice cream launch in Taiwan market)•Develop new product launch marketing strategy; including budgeting, planning and hosting of launch event and PR news release. Management of product launch press conferences, media gatherings, broadcasting live online video and New product placement.•Pitch new product packaging key visual and and marketing material inventory management. •Planned and implemented annual marketing strategies to promote Tip Top in HRC segment.•Cross industry collaborating and join promotion to increasing product awareness in Taiwan.•Planning and execution of communications on all media channels.Trade Marketing (Dairy Brand-Anchor in Taiwan market)•Trade marketing information collect, research and analysis potential partners and propose new business opportunity with action plan.•Managing online shop on Yahoo! Super mall (Taiwan region) and promote Tip Top brand and sales in Taiwan.Key Account Management•Develop relationship with potential clients and expanding relationships with existing major clients to turn into long-lasting relationships.•Trade marketing team performance assessment and training programme setting.Achievements: -Broadcasting live stream video on Facebook with the most powerful Food Medias, the video achieved 180,000 clicks within 3 days. This positively feedback of marketing campaign attracts the largest local chain café system in Taiwan and looking for join promotion opportunity by using Tip Top ice cream for new summer smoothies.-Successfully develop a new business model with a Taiwan five-star hotel. This resulted in the hotel using Tip Top ice cream at VIA Technologies 2017 year-end party, replacing a competitor brand. -Managing company official website effectively at increasing online presence 34%, online shopping member increase of 100%, and adding online credit card payment function which lead to online shopping revenue increase of 85% within a year.

Taipei City, Taiwan

The Howard Plaza Hotel is the one of the largest hotel chains in Taiwan with over 3,000 employees within the hotel group. Planned and implemented annual marketing strategies to promote the F&B department. Enhanced hotel activities and brand awareness through creative advertising campaigns, digital activities and through utilization of online shopping promotion management. Additionally, I supervised culinary exhibitions and international travel fairs (ITF). Developed effective promotion and advertising programmes, managed annual marketing budgets and controlled advertising expenditure. I, moreover, participating PR activities, such as maintaining and updating information on the hotel website, engaging with users on social media such as Facebook, devising and coordinating photo opportunities, organising press conferences, supervising culinary exhibitions and international travel fairs, and maintaining relationship with journalists and bloggers in hospitality field. Reported and planned with executives and operations on sales performances, upcoming campaigns, and strategies how to maintain short and long term profit growth. Managed staff and all aspects of their training and performance evaluation. Achievements:- Created and implemented a hotel online shopping portal to offer customer products. - Broke the Taiwan Culinary Exhibitions sales record in 2009 with an increase of 7 times revenue than previous year; the following years revenue exceeded year on year.- Accomplished 3 times chef exchange programme successfully with partner hotel in South Korea (Seoul), Mainland Chain (Shanghai), and Japan (Nagoya International Airport). - Awarded the Individual Outstanding Performance Prize in 2009 and 2010.

Taoyuan City, Taiwan

CHAMATE restaurant is one of the largest full-service, casual tea restaurant chains where serving Taiwanese authentic food in Taiwan and Mainland China.Conducted performance analyses of sales levels and profitability. Organising marketing activities, promotional events and discount schemes. Created budgets and reports and coordinated the entire operation of the restaurant during scheduled shifts, Inventory control, checking stock levels and ordering supplies. Additionally, staff management including as recruiting, supervising and training. Followed and maintained standards of quality control, safety and hygiene regulations.Achievements: - Achieved highest sales revenue among Taiwan branches in 2007.

Master Of Business Administration (M.B.A.), International Business, Merit

Activities and Societies: Dissertation - 75 marks (Distinction) - The reason why companies would utilize less credible endorsers. MBA.

Bachelor Of Business Administration (B.B.A.), International Business/Trade/Commerce, Gpa:3.5