Christina Keffer Email & Phone Number

Pittsburgh, Pa, Us

Pittsburgh, Pennsylvania, United States

Helping educate non-profits, SMBs businesses and startups on the art and science of getting attention online, while I await my next meaningful opportunity!

Erstwhile food blogger and (extremely) reluctant video creator.

Pittsburgh, Pennsylvania, United States

I was recruited to Moxie (later rebranded as FKA, before shuttering) to provide digital strategy and leadership to marquee clients such as Verizon, Starbucks, Apple, and Brightspeed

Pittsburgh, Pennsylvania, United States

I work primarily with nonprofits, small, and medium sized organizations who are contributing good to the world. Acting as my clients' digital guide, we collaborate to create and implement strategies that leverage and optimize every part of their digital ecosystem, from demand generation to experience optimization and measurement, creating sustainable, exponential growth.

Greater Pittsburgh Area

I was promoted to provide leadership for the CX practice and team and play a leadership role in the agency as a whole.Key AchievementsCreated the mission and vision for Consumer Experience across all teams and departmentsEstablished processes that effectively leveraged team expertise to support and improve digital productsBuilt and nurtured the CX team, providing training and enrichment opportunities as well as career building opportunitiesMember of the Strategic Talent Acquisition Committee the work of which was instrumental in our winning the 2018 Small Agency of the Year award from AdageMember of the Agency Operations Improvement CommitteeProvided strategic leadership for our marquee clients such as Massage Envy, HR Block, Highmark Blue Cross Blue Shield, Kansas City, UPMC and Guardian ProtectionAttracted and helped hire top talent across the agency as the chair of the strategic talent acquisition committeeCollaborated with leaders of all departments to create a scalable digital product process that enabled us to take on larger, more complex projects such as the website and appointment making app for Massage EnvyEstablished training and professional development standards for the CX team which were adopted by all other departments across the agencyProvided strategic and creative vision for the redesign of Massage Envy’s consumer website and appointment making app. Results: 4% increase in appointment bookings during a pandemic, 79.22% increase in website traffic, 42.95% increase in average session duration.

Greater Pittsburgh Area

I was recruited to build Chemistry’s digital strategy and analytics practice, provide digital strategic leadership for Chemistry’s marquis clients, and manage the SEO and Analytics teams. Key AchievementsEstablished formal digital strategy processes and deliverables that dramatically improved the quality and efficacy of digital productsEstablished formal analytics program and onboarded all current and past clients Helped to standardize reporting processes and deliverablesStandardized and improved SEO approach and deliverablesProvided digital strategy and vision to clients such as Blue Cross Blue Shield Kansas City, H&R Block, New York Life, UPMC, and Massage EnvySuccessful productization of both CX and Analytics deliverables, creating a variety of new digital offerings for the agencyProvided strategic vision and leadership during the redesign and launch of the member portal for Blue Cross Blue Shield, Kansas City, leading to drastically improved adoption and usershipProvided strategic leadership and led the website redesign and rebranding of Guardian Protection's web platforms, resulting in exponential gains in organic traffic and lead generationContributed to closing over 1.5 MM in revenue for the agency

2740 Smallman Street, Suite 100 Pittsburgh, Pa, 15222

I was recruited by BarkleyREI to build out their digital and content strategy practice as a value-add to their existing website redesign services. My role expanded quickly into web analytics and digital strategy management.Key AchievementsRedefined Content Strategy, SEO and analytics processes and deliverables that added considerable value to the website redesign practice, succeeding in improving the overall product and customer satisfaction Worked closely with marketing teams from University of California Santa Cruz, University of California Irvine, Indiana University, University of Pittsburgh Medical Centers, UPMC Health Plan, Minnesota Department of Tourism on content strategy and brand articulation in digital mediaRecruited, trained, and managed the content strategy and analytics teamWorked closely with client services department to get 12 successful website redesigns launchedExpanded incremental revenue for these improved services 1,800% from $25,000 to $450,000 in six monthsWorked with Client Services to retool our entire website redesign process, finding efficiencies and improving our deliverables and overall product

Pittsburgh Pa

In 2014, I started my own agency, white-labeling our services for other, digital and non-digital agencies and filling gaps in expertise. Key Achievements:Managed over $6 million in combined marketing budget across clientsDesigned and implemented efficient, multichannel marketing programs for fifteen clients, including start-ups, Fortune 1000 companies, and government non-profits in industries such as insurance, health insurance, hospitality, law, and educationDesign and implemented content strategies and created content for 5 clients in industries such as health insurance, hospitality, and education

Greater Pittsburgh Area

I was recruited to oversee digital marketing for their resume management SAAS product.Key Achievements:Managed the creation and implementation of a new marketing website (increased conversion rate by 56%)Designed and implemented marketing automation system that increased qualified leads by ~35% in 4 months and enabled accurate lead attribution from source through conversionDesigned and implemented successful SEO and SEM strategies which increased ROI by 25% in 3 monthsDeveloped quarterly and yearly online marketing budgets and managed all advertising and media buys Implemented website tracking that resulted in accurate lead source attribution Trained sales force to better triage inbound leads, leading to improvements in close rates

Greater Pittsburgh Area

As head of the SEO department, I work with my team to provide excellent service and results to our clients. I am responsible for overseeing the day to day SEO processes that result in our clients' continued success as well as the administrative and HR duties for my department.

Manage a team of up to 6 online marketers Designed and implemented successful SEO and SEM strategies for fortune 500 and fortune 1000 companies (average yearly organic traffic increases 150%)Analyzed and improved the ROI of SEO and SEM campaignsPerformed detailed competitive analysis Managed high end client relations including monthly progress presentationsPerformed detailed site audits and analysis for enterprise level companiesSuccessfully solved complex technical website issues in order to provide stellar results in adverse conditionsProvided hands-on, extensive on-page content optimization and creation Managed search engine friendly content generation across a variety of industriesTrained the marketing and IT teams of companies and nonprofits in SEO friendly web design and best practices. Spearheaded training initiatives within LunaMetrics Created and hosted SEO training workshops in Pittsburgh on behalf of LunaMetricsInterviewed and hired local talent and was instrumental in corporate strategic planning and company growthManaged department HR and marketing budget for the SEO department

Write Search Engine Friendly Copy for Clients as well as performing keyword research

Managed SEO efforts and did copywriting as well as market research.