Aptly is the multifamily industry’s first CRM powered by artificial intelligence, designed to optimize the resident experience, streamline communication, and make property management teams more efficient. Aptly unifies resident and property data into one actionable, shared workspace. The result is increased productivity, smarter and faster resident interactions, and more converted leads.Founded in 2017 by a team of property tech SaaS entrepreneurs, Aptly was created by the same innovators who built and scaled the first cloud property management platform for single-family homes. With in-depth industry knowledge and expertise, the Aptly team has worked with leading brands in both single and multifamily real estate. Headquartered in San Francisco, Aptly embraces the remote work culture, with team members in San Diego, Buenos Aires, Las Vegas, Dallas, and beyond. Aptly integrates with leading property management and email platforms such as Yardi, RealPage, Office365, and Google Apps. Aptly is proudly backed by Accel Ventures, Slack Fund, and C-level executives from Facebook, Salesforce.com, and Twilio.As Head of Product, my goal is to deliver a first-class communication platform from concept to go-to-market. My responsibilities include partnering with the CEO and CTO to lead a team of product managers and engineers.Hard Skills:• Product Strategy/Management• UX Design• User Research• Rapid Prototyping• Product/Engineering Process

RealPage (NASDAQ: RP) is a leader in property management software solutions. Their integrated apartment marketing and leasing suite helping capture more leads and convert prospects to residents.As Director I, I led a team of engineers and designers to implement our strategic vision. Partnering with key stakeholders across the business, we drove alignment of product design and user experience. I owned the outcome of our company-wide UX and design library and reskin of 64+ products. Additionally, I shipped multiple internal and consumer facing products.Skills Include:• Lead OnShore and OffShore Product, Engineering and QA teams • Develop High-Level Product Information Architecture• Wireframe and Prototype Product UI/UX• Collaborate Across Business Units Ensure Products Leverage the Collective Resources, while Minimizing Redundancy and Duplicate Efforts

MyVR is a web-based software service dedicated to marketing and managing vacation rental businesses.As Lead Product Manager, I worked to help build a new vacation marketing platform. I handled everything from storyboarding and conception to final testing and ensuring the product was market ready.• Collaborate with Founders on product definition and roadmap• Create and present business cases, product requirements and GoToMarket strategy• Analyze, quantify and document opportunities for new markets and product features• Monitor and document competitor products• Produce and distribute product internal and external communication• Develop and create sales collateral, training materials and presentations for promotional activities

RealPage (NASDAQ: RP) is a leader in property management software solutions. Their integrated apartment marketing and leasing suite helping capture more leads and convert prospects to residents.• EREI Division acquired by RealPage Aug 2010• Manage and supervise a product life-cycle from strategic planning to tactical activities• Responsible for development and continued maintenance of LeaseStar’s internal systems including internal Content Management Systems (CMS), internal and external API’s as well as product integrations• Create functional design and documentation, including logic flows and wire frames• Manage new feature roll out schedule • Act as a key liaison to operations, and sales teams• Conduct Client focus groups to determine reporting, and product needs• Coordinate/analyze beta/production A/B testing• Track and analyze product performance via coordination with operations team and site analytics• Assemble and maintain product knowledge base, FAQ• Assist and manage quality assurance testing for all new software releases• Coordinate with offshore team for both development and additional quality assurance• Monitor competitor products on the market• Implemented company-wide integration project following acquisitions

• Provided day to day team leadership in product implementation, maintenance, and product evolution design for one local team member and three remote team members• Cultivated effective Client and business relationships• Created daily workflow, increasing Client support effectiveness• Meet with Clients to determine reporting, and product needs• Design new reports for internal and Client use• Assemble and maintain product user guide, implementation guidelines, product knowledge base, FAQ• Attend multifamily tradeshows and conferences to promote product and product line• Create and maintain HTML web templates• Acting liaison for the active product developer• Develop and test and implement acting XML data feed for all new vendors• Provide quality assurance testing for all new software releases

• Oversaw a 30-unit high-end apartment complex in Santa Barbara, CA.• Showed units to prospective tenants.• Collected rent and posted notices.• Entered maintenance requests.• Directed and oversaw the turnover of empty units.• Managed ad placement and marketing efforts.

• Worked in the Goldmine Queue, creating contracts and addendums for over 100 Sales Representatives.• Hosted product webinars and organized client onsite visits.• Provided administrative support for a staff of over 300.• Promoted to the Accounting Department in 2006.• Managed accounts for over 1,000 clients.• Prepared and sent annual, quarterly, and monthly invoices.• Audited and reconciled client accounts on a daily basis.• Sent monthly statements and placed collection calls for aged invoices.• Answered customer inquiries (e.g., requests for invoice copies, statement reconciliations).• Posted client payments and processed credit cards daily using Yardi’s Customer Relationship Management System.