Christina Acosta Email & Phone Number

Central Texas

Custom Laser Cutting and Engraving

Round Rock, Tx

• Consulted franchisees on marketing programs and Local Store Marketing building.• Provided creative direction for both National and Local marketing media and marketing materials.• Responsible for communication with franchise partners, operations department on current initiatives.• Maintained Marketing Department work flow and 350+ yearly Marketing Helpdesk requests.• Managed Graphic Designer and intern work assignments.• Managed corporate donation policies and requests for $250,000 in food donations.• Maintained Corporate Facebook pages including running promotions, ads and copywriting. - Increased fan count from 20,000 – 64,000+• Assisted Director of Marketing in maintaining local advertising budget of more than $600,000.• Consulted franchisees on marketing programs and Local Store Marketing building.• Conducted social media training, online printer training and marketing development training.• Provided creative direction for both National and Local marketing media and marketing materials.• Supported product launch/maintenance initiatives through routing of marketing documents such as product labeling, packaging, promotional material.• Responsible for developing and managing customer database for marketing team.• Worked with corporate restaurants to ensure that marketing efforts and branding elements are properly used.• Managed vendor partnerships for print, digital, agency, and media needs.• Managed Graphic Designer and intern work assignments.• Created LSM Guide for franchise and corporate LSM coordinators. • Assisted in Development of Social Media Guide for franchise and corporate social media managers.

Austin, Texas Area

My position includes responsibilities of managing the Austin Area social media and email marketing. Implement, and facilitate annual marketing plan for a privately held multi-unit casual dining company with 100+ units. Provide leadership to the day-to-day operations regarding marketing, while maintaining focus on the company’s strategic goals. Additional responsibilities include:• Ensure strategies are integrated with a focus on leveraging digital and social media to promote consumer engagement.• Provide creative direction for both National and Local marketing media and marketing materials.• Proactively educate internal teams on new and existing marketing efforts •Liaison between marketing team and corporate graphic designer, leading the generation/maintenance of marketing materials (eg. sales aids, product brochures, trade advertising, training manuals, updated branding, etc.) from project initiation through completion. •Responsible for developing and managing customer database for marketing team. •Supports product launch/maintenance initiatives through routing of marketing documents such as product labeling, packaging, promotional material.•Manages online print portal for franchise system. •Creates and implements training materials for operations department, human resources and marketing.

Daily management of franchisee owned restaurants.