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As an executive consulting leader, I launch companies into product-oriented delivery space, bringing their digital vision to life and connecting them to their customers in meaningful ways. I specialize in:⇨ Digital product transformation, strategy, performance, eCommerce and management solutions⇨ Design-thinking approaches to solving complex problems and creating great customer experiences⇨ Delivery of cross-functional solutions that expand digital footprint of global organizations.⇨ Constructing and empowering global teams to reach next-level performance.► CAREER HIGHLIGHTS• Spiked multi-brand home retailer's conversion rate by 42% across five branded websites in 6 months.• Drove luxury retailers' digital competence ranking from #8 to #1.• Managed 10+ key accounts and their multi-year programs and projects generating $50M in revenue.• Instrumental in growing and positioning a company for acquisition by a market-leading full service agency► EXECUTIVE SUMMARYFor more than 20 years, I have delivered breakthrough results with executive experience spanning strategy VP, business consulting and customer experience VP, director of consulting, and information and content management senior manager roles. I've reaped success as a master architect crafting companies' digital vision. From the C-level down, I create excitement about digital transformation. I propel the online presence and spearhead delivery centered around technology-enabled Commerce, strategy, content, and customer experience for global B2B and B2C companies. In addition, my expertise extends beyond sales to include a deep understanding of marketing strategy and operations.► INFLUENTIAL COMMUNICATIONSI'm adept at business communication, and leadership approaches to meet the needs of diverse audiences. My deep people understanding makes me a confident and sincere relationship builder. I empower my teams and believe the only way a team succeeds is if the culture is founded on respect, loyalty, and trust. This culture inspires action, fosters collaboration, and encourages people to achieve ambitious goals.► LET’S CONNECT!I’m always happy to extend my network and share my expertise. Please feel free to reach out.
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Senior Vice President, CommerceAltudoDallas, Tx, Us -
Co-Founder, Executive AdvisorHuman Strategies Jun 2023 - Present -
Client Partner, Client Solutions Executive, Growth And OpportunityDialexa, An Ibm Company Feb 2023 - Present -
Vice President, Strategy, Content And CommerceSmith Apr 2017 - Sep 2022Dallas/Fort Worth AreaDrove the business strategy and delivery organization, emphasizing customer value in a practice of digital, e-commerce, and B2B and B2C customer experience offerings. Created and refined playbooks, processes, and tools and lead teams, including staffing, recruiting, and talent development. Identified opportunities through market and competitive analysis; designed and took offerings to market. Hands-on executive, contributing in sales and account management and building customer- and market-driven client strategies by leveraging audience insights, qualitative and quantitative data analytics, and use case and scenario planning. -
Vice President, SapientrazorfishSapientrazorfish Jul 2014 - Apr 2017As part of the leadership team, heavily involved in defining SapientRazorfish’s go-to-market strategy, building the pipeline and supporting sales and marketing initiatives, as well as building skillsets internally, providing thought leadership, and mentoring. Lead our strategic commerce consulting practice, which provides digital strategy and transformation for the company's clients and helps drive the evolution of SapientRazorfish as a leading global commerce service provider. Wear many hats from delivery to business development, to process improvement and career development.As a lead business consultant, drive and deliver cutting edge eCommerce and web content management solutions leveraging industry leading multi-channel marketing, commerce, and technology platforms. Multiple implementations of Adobe Experience Manager, hybris eCommerce platform, SAP and other integrations to launch responsive, seamless customer shopping experiences with the power of best-of-breed commerce, merchandising, search, and content authoring and delivery functionality provided through a unified platform solution. Manage the business consulting pillar driving career, personal growth, staffing, and learning. Work towards delivery excellence through the implementation of re-usable processes, training, tools, and providing thought leadership and project oversight. Additionally, working to define and deliver a go forward corporate strategy including the definition of policies, tools and processes, delivery, quality assurance, and training. -
DirectorCrown Partners Aug 2012 - Jul 2014Dallas/Fort Worth AreaAcquired by SapientRazorfish / PublicisGroupe
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Senior ManagerHitachi Consulting Jul 2006 - Aug 2012Dallas, TxCharged with completing client engagements to assist them in knowledge management strategy and solution implementation. Function as member of senior leadership team in the Information and Content Management Practice. Collaborate with staff at 14 clients, finishing 38 major and supplementary projects ranging from 2 weeks to 2 years; managed budgets ranging from $50K to $6M completing all projects on time and within budget parameters. Perform variety of roles during engagements, including program execution lead and primary client contact for a Fortune 500 bank, managing 13 projects, as well as project manager, enterprise content management strategist, information architect, social media strategist, and user experience architect. Create and launch sales and marketing tools that promote next generation practice solutions while assisting client relationship development during sales cycle. Instrumental in developing go-to-market strategies for other Practices and cross-training staff.
Christina Lagoda Skills
Christina Lagoda Education Details
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Civil Engineering
Frequently Asked Questions about Christina Lagoda
What company does Christina Lagoda work for?
Christina Lagoda works for Altudo
What is Christina Lagoda's role at the current company?
Christina Lagoda's current role is Senior Vice President, Commerce.
What is Christina Lagoda's email address?
Christina Lagoda's email address is ch****@****mith.co
What is Christina Lagoda's direct phone number?
Christina Lagoda's direct phone number is +190462*****
What schools did Christina Lagoda attend?
Christina Lagoda attended Vanderbilt University.
What skills is Christina Lagoda known for?
Christina Lagoda has skills like E Commerce, Program Management, Project Management, Information Architecture, Consulting, Business Process, Enterprise Content Management, Integration, Digital Strategy, User Experience, Sharepoint, Process Improvement.
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Christina Lagoda
Dallas, Tx
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