Christina Lakes Email & Phone Number

Mason, Oh, Us

Cincinnati, Oh, Us

Created a customer relationship program and email marketing communication cadence. Led digital marketing efforts, designing paid search and retargeting campaigns. Results overview: Delivered average email open rates of 21% (acquisition) and 42% (engaged customer). Developed digital marketing strategy, delivering average SEM and retargeting CTRs indexing 4x higher than industry standards. • Developed comprehensive CRM strategy, implementing customer segmentation• Managed and built presence on social media platforms, increased following by 250% in 14 months • Drove content marketing initiatives including blog posts and email creative• Developed SEO strategy, resulting in first page ranking in organic search for primary keywords • Built marketing communications and sales enablement tools• Maintained and updated company website using WordPress• Monitored and analyzed standard marketing metrics via Google Analytics

Cincinnati, Ohio, Us

Managed marketing and customer acquisition for over 40 local markets. Provided strategic support and guidance to division managers regarding marketing strategy and initiatives. Leveraged market and customer data to identify segment-specific buying preferences and use these preferences to implement highly effective, targeted marketing plans. Eliminated non-preforming media tactics in local markets, saving the company $1M in media costs.

Cincinnati, Ohio, Us

Responsible for the successful corporate re-brand and update of all branded assets, including website, construction site signage, brochures, and sales support materials. Led the launch of a new corporate branded division, including colorway, logo, web presence and sales support materials. Created the company’s first employee benefits handbooks and versioning. Hired, trained and managed graphic design team.

Milan, Italy, It

Responsible for the development and execution of integrated marketing communications pieces and related budgets for Sears Optical and Target Optical. Supported sales management, providing tools for successful sales growth. Led creative design and copy writing for digital and print campaigns, as well as internal communications. Awarded Sears Optical Brand Annual Award for outstanding results achieved while working on Hispanic product development and awarded Target Optical Brand Annual Award for outstanding results achieved while working on the development of new loyalty direct mail program.

Milan, Italy, It

Initiated research projects and executed to completion, including client calls, pricing, bidding, client servicing, quota and quality control, data analysis and submitting reports. Designed and fielded both qualitative and quantitative survey studies. Managed in-store research project that led to the redesign of the consumer experience at over 800 retail stores. Acted as single point of contact for research vendors, communicating data points and internal client needs to vendors. Analyzed data and submission of executive reports. Managed $2.0MM Market Research Budget across US and Canadian brands.

Cincinnati, Ohio, Us

Coordinated and monitored on-going store service, merchandising updates and product launches through 3rd party service group for Lowe’s Home Centers, Home Depot Expo Design Centers and the Great Indoors. Designed and executed Formica Solid Surfacing point of purchase merchandising materials for all Lowe’s Home Center stores. Managed and balanced $2 Million merchandising budget.

Cincinnati, Ohio, Us

Business analysis using IRI Analyzer databases, generation of monthly and weekly business reports. Prepared and presented pricing analysis and share of category reports. Controlled the distribution of the Pantene hair care brand’s sampling program for FY 2001-02. Acted as budget resource for brand, managing and balancing a multi-million dollar advertising budget within the business unit’s goals. Oversaw the artwork development for changes and improvements to existing product, including development of bilingual product packaging for Canadian Pert Plus skus. Designed and executed national freestanding coupon inserts. Led in-company market research focus groups to determine marketing effectiveness of projects.

Bachelor Of Arts (B.A.), Communication, General

Associate Of Arts - Aa, Liberal Arts And Sciences/Liberal Studies