Christina De Bruin Email & Phone Number

Detroit, MI, US

Addison, TX, US

Newark, California, US

Newark, California, US

• IT consulting and management on digital transformation programs for global ecommerce companies including Assa Abloy, Infinite Electronics and Wrench Group
• Management of technical, strategic, and creative teams to deliver ultimate customer experiences for our clients including redesigning and migrating 12 of Wrench Group’s subsidiary sites to the Adobe Cloud
• Partner with delivery team directors and VPs on company growth areas. Delivery domain’s opportunities include standardizing and sharing out program management materials for CX focused projects allowing TAD to take on.

Boston, Massachusetts, US

• Applied agile management best practices to improve website experience for customers and continuously increase lower funnel sales activity by the current years target goal for client.
• Led $3.3M integrated search program setup of governance and processes, overseeing 30 staff and 4 major tracks of work for SEO implementation and improvement on FCA sites in NA with cross-regional global oversight.
• Used value stream mapping to reduce inefficiencies and streamline programs, such as integrated search.
• Collaborated with key leadership and developers on process improvements of code releases CY 2017-2020.
• Managed end-to-end development and delivery of Build & Price tool on FCA brand sites, eliminating FCA’s dependency on 3rd party and earning $1.4M in revenue for rollout and year over year maintenance contract.
• Lead PM for Wagoneer and 4xe social media reveal campaigns (9/3/20), meeting clients demanding 2-week turnaround and with zero launch issues.

Detroit, MI, US

• Coordinated timelines and production activity for social, digital, and print campaigns including the production of static, gif, mobile, desktop and short/long form video.
• Served as global market team voice to clients to secure funding for future projects to benefit global marketing initiatives.
• Managed end-to-end production of major global ad campaigns and global assets for Chevrolet from ideation through delivery. Guided on correct brand standards and gathered ongoing feedback from globe on future needs.
• Created and delivered global training presentations for partners, clients, and agency teams on digital processes.
• Worked on cross-functional team that managed the GM global AEM upgrade and global template redesign. This initiative allowed global markets to be globally aligned on GM’s branding strategy.

Detroit, MI, US

• Simultaneously managed multiple work streams including model year refreshes and reveals, Test & Target integration, CGI budget/sourcing, social media campaign site integration, new application development and asset.
• Led Chevy.com site production, creative, and development projects by serving as AEM platform and agency partner expert on-site for GM clients, streamlining reviews, approvals, and revisions throughout website.
• Digital liaison for Chevrolet’s performance, electric and SUV vehicles through creation of the Bolt EV microsite providing customers with educational content easing them into the electric vehicle lifestyle and.
• Managed the design and development of new site application, Camaro accessorizer, utilizing 3rd party data and ultimately driving consumers to further understand the breadth of customization options available on the.
• Improved relationship between Commonwealth and MRM and helped fuel collaboration between Chevy Marketing and all 5 agencies of record: digital, creative, social media, paid media, and SEO.

New York, NY, US

• Directed high-profile site training and implementation for Chevrolet’s Middle Eastern market segments. Created and implemented change management plan on-site from MRM/McCann Dubai office.
• Attended cross-agency weekly meetings as Chevy site subject matter expert and lead project manager for Chevrolet Manchester United sponsorship’s global digital account.
• Managed ChevyFC.com redesign using AEM and MotionPoint. Solved for client’s needs with fully responsive, global site with regionally customizable content in users’ native language sustained centrally in Detroit.
• Acted as point of contact for work coordinated between clients, external agency partners, internal technology, SEO, analytics, and UX teams on all Manchester United digital projects.
• Guest lecturer at Michigan State's MLAB - Marketing Leadership Advisory Board

New York, NY, US

• Served as Operations Manager at Commonwealth for MRM process consistency for 6 month period of time
• 2014 SS Sedan Model Year Refresh from creative standpoint at Commonwealth through production at MRM
• 2015 Model Year Refresh - SS Sedan, Spark, Spark EV
• Chevy.com project lead- created a detailed process for PMs and creative agencies to follow
• Spanish lead for all 2014 MYR vehicles 2013
• Manage workflow for PR campaigns and web development on Chevrolet.com

Lansing, Michigan, US

• Managed pubic relations for clients, generating sales through events and increased consumer awareness
• Successfully gained 4 TV interviews for Armory Grand Re-opening event for Gillespie Group June 2012
• Created social media platforms for 3 clients through Twitter, Facebook and Pinterest
• Attended and contributed to all agency and client meetings, in and out of the office

• Acquired over 40 new clients in 3 weeks resulting in promotion offer
• Seek out over 25 new businesses per week
• Manage all Odyssey clients of the MSU’s publication, aid ad design and strategy

East Lansing, MI, US

• Managed all advertising, social media and distribution implementing new strategies throughout
• Created campaign for new skin care line for sensitive skin leading to overall expansion of the company
• Extensive work with Excel and QuickBooks
• Expanded position to include active sales representative

Fort Myers, FL, US

Richardson, Texas, US

• Worked at a day care for children, seasonally
• Regularly babysat for up to four families at a time

• Managed a modest restaurant alone for 6-12 hours and tee-times for members
• Worked after hours as support for private and club sponsored special events

Bachelor Of Arts (Ba), Advertising

Specialization In Environmental Studies