Christina Lata Email & Phone Number

* Oversee the implementation of channel and content strategies for clients spanning B2B and B2C industries and ensure program success.* Work in tandem with clients to support individual lines of business underneath a single master brand account.* Collaborate methods to achieve needs and goals as a support system.* Planned, executed, and optimized Paid Social campaigns with budgets exceeding $1 MM monthly to achieve maximum ROI.* Support international teams with customer service requests as the master brand account name holder.* Analyze and synthesize data into consumable insights for clients, with actionable recommendations to enhance paid social strategies.* Leverage advanced analytics via in-platform and with tools to conduct thorough data analysis to generate comprehensive performance reports.* Collaborate actively with public relations, internal marketing teams, and partner agencies to ensure cohesive brand messaging across all channels.* Manage social media communications during crises, including local emergencies and international events.* Execute and manage small and large influencer campaigns ($10K to $1MM budgets) to enhance brand visibility and awareness.* Stay current with industry trends and emerging technologies to enhance social media strategies and keep clients competitive.* Actively engage in all phases of new business development, including client presentations, research, brainstorming sessions, messaging, and creative direction.* Perform departmental administrative functions such as team time management, PTO coordination, performance reviews, promotions, and budget tracking for all social media clients.* Oversee team performance and foster career and personal development.

Boston, Massachusetts, United States

Client industries span international photography companies, college/university, DIY consumer goods, athletics, home goods, hospitality, QSR, sports industry, and internationally acclaimed tourism boards. Other duties include: • Directing and curating brand social messaging and client relationship management for local, national and international clients.• Creating highly detailed targeting for paid social media efforts in order to reach enhanced audiences.• Executing paid social media campaigns and continually optimizing to deliver the greatest ROI for clients.• Analyzing data collected from evergreen and paid campaigns and interpreting the findings within in-depth reports to ensure the social strategy is successful on multiple levels. • Working collaboratively and congruously with the public relations, advertising, creative and managerial teams in order to ensure seamless brand messaging across an integrated structure.• Establishing, monitoring and assessing the success of paid media strategies.• Utilizing industry-leading programs to perform in-depth data analyses of client accounts in order to craft monthly reports.• Managing team members to assure the proper execution of strategies and the creative vision for accounts.• Actively participating in all stages of new business acquisition; including, but not limited to research, brainstorm sessions, potential messaging and creative direction.

Tallahassee, Florida Area

Lead of the Social Media team with the goal of growing team members' various skill and experience levels, while elevating client profiles within their designated verticals.

Tallahassee, Florida Area

As a Digital Strategist at The Zimmerman Agency, the primary duty is optimizing the online presence and performance of clients with thorough research in order to develop and implement an enhanced social strategy that is supported by data analytics.

Tallahassee, Florida Area

Social Media Marketing solutions that are three parts industry leading, one part fun and mixed with a dash of quirkiness!Social Media MarketingCustom Social Media ImagesSEO Blog WritingComprehensive Account ManagementBrand and Image ManagementSocial Media B2B RelationsIn-depth Data ReportingSocial Media Competitive AnalysisPersonalized 1-SheetersCreation of Collateral & Leave BehindsRebranding and Logo Design

Tallahassee, Florida Area

• Curated and maintained social media streams across multiple platforms and conducted market research for up to 16 accounts in various industries.• Assessed and engaged target audience for clients in several industries.• Researched, implemented and composed blogs about innovative social media tactics. • Fashioned press releases for local newspaper and magazine publications.• Created full profiles from scratch and customized social media artwork to increase brand awareness.• Utilized web analytics to conduct research on both clients and competition.• Crafted detailed data analytic reports to document successes and failures of account and adjusted social media strategy accordingly.• Composed, proofread and streamlined proposals and contracts.• Examined competitive pricing to establish multi-tier pricing packages, easily understood by potential clients.• Developed standardized client relation practices to enhance the client experience. • Enriched, crafted and edited webinar and teaching materials on the importance of social media for large and small groups and organizations.• Researched and developed an easy-to-follow social media guide for Twitter, in order to enhance first time user’s experience.• Fashioned professional speaker’s one sheet for marketing collateral.

Tallahassee, Florida Area

Interact on a daily basis with approximately forty students from various academic colleges to foster able communicators to handle a variety of speaking situations.Support faculty advisor by instructing lab sections, maintaining attendance logs, grading speeches and essays.

Master Of Science (M.S.), Media And Communications Studies

Activities and Societies: Teaching Assistant Public Speaking. (Fall 2010, Spring 2011) Bickel Scholarship. (Spring 2010): As an enrolled.

Bachelor Of Science (B.S.), Communications Media, Magna Cum Laude

Activities and Societies: Alpha Gamma Delta, Gamma Sigma Alpha, National Broadcasting Society, National Collegiate Communication Award.