Christina Howard Email & Phone Number

Reynoldsburg, OH, US

New York, NY, US

• Identify complex strategic challenges and develop actionable solutions by conducting in-depth industry research, competitive analysis, and leveraging Adobe Analytics and Tableau for data insights.
• Partner with the UX team and agencies to create and implement a digital marketing strategy, successfully launching a new Digital Personal Banking Resource Center for Chase customers, achieving a 114% YoY increase in.
• Collaborate with UX and agency teams to upgrade the Digital Financial Education Center, using client research, Adobe Analytics, and market insights to enhance educational offerings, driving an 82% increase in user.
• Develop and refine real-time Adobe dashboards and regular presentations, improving access to essential metrics and supporting data-driven decision-making.
• Craft clear and persuasive documents for leadership, effectively summarizing recommendations, strategies, and successes for key stakeholders.

Bellevue, WA, US

• Led end-to-end digital marketing campaigns targeting revenue growth and small business retention, increasing ROI by 25% through strategic planning and execution.
• Developed and executed creative strategies for product landing pages, including A/B testing, product ad placements, mobile optimization, analytical tagging, and SEO enhancements, boosting campaign performance by 5-8%.
• Designed user-friendly Adobe Analytics dashboards and developed unique URL tags for campaign tracking, facilitating weekly cross-functional meetings to review metrics and deliver data-driven insights.
• Coordinated with UX, development, and agency teams to ensure on-time project delivery and seamless execution.
• Collaborated with developers on website updates to enhance site performance and user experience.

• Developed and executed multi-channel marketing campaigns, leading to a 15% increase in lead generation.
• Conducted market research and competitive analysis utilizing SEMrush to inform strategic planning and identify growth opportunities.
• Created and managed content for digital platforms, including websites, social media, and email newsletters, enhancing audience engagement.
• Implemented SEO best practices to improve organic search traffic by 11%.
• Analyzed campaign performance using tools like Google Analytics and provided actionable insights to optimize future efforts.
• Assisted in the planning and involvement of trade shows and conventions.

Alpharetta, Georgia, US

• Developed detailed plans, timelines, and deliverables for new social media campaigns on platforms including Facebook, Instagram, and LinkedIn to drive brand awareness and lead generation.
• Utilized Facebook Ads Manager and other social media advertising tools to track and report analytics, demonstrating platform-specific success for each campaign in terms of reach, engagement, and conversion rates.
• Achieved monthly revenue targets by acquiring new clients through targeted social media campaigns, with a focus on customer acquisition and retention, maintaining an agency retention rate above 80%.
• Led online paid marketing initiatives, including Facebook and Instagram ad campaigns, affiliate programming, and influencer collaborations, to expand audience reach and improve ROI.
• Regularly optimized social media strategies by analyzing customer engagement and feedback, fine-tuning ad targeting, and adapting creative content to improve customer interaction and maximize conversion.

Atlanta, Georgia, US

• Leveraged up-to-date social media trends and content strategies to implement best practices.
• Enhanced campaign impact by strategically partnering with influencers to reach target audiences.
• Ensured brand consistency across platforms through diligent social media monitoring.
• Delivered monthly reports to management, spotlighting emerging trends and key campaign activities.

Atlanta, Georgia, US

• Contributed to email marketing activities, database research, data input, content creation and curation.
• Helped with the creation of social media campaign content.
• Supported events and meetings of the marketing team.

Atlanta, GA, US

• Completed assigned tasks in various departments, learning the industry’s work-environment and job duties.
• Contributed in formulating marketing plans and sales targets, working simultaneously with the marketing and sales department on how to promote and sell the products.
• Assisted with the coordination of trade events; including identifying marketing materials and managing logistics.
• Analyzed marketing campaigns to show ROI and effectiveness.

Cupertino, California, US

• Assessed customers’ needs and provided solutions through problem-solving.
• Maintained the technical abilities of thriving products.
• Stayed flexible when rotating through different technical specialties and skill sets.
• Often provided work leadership, guidance, and training.

Cupertino, California, US

• Offered over the phone support to customers through problem-solving Provided world-class customer service
• Used technical expertise, creativity and passion to meet customers’ need.

Master Of Business Administration - Mba, Marketing

Master Of Arts (M.A.), Business And Communication

Bachelor’S Degree, Art/Art Studies, General

Associate Of Arts And Sciences (A.A.S.), Art/Art Studies, General

Honors Diploma, Art/Art Studies, General