• Identify complex strategic challenges and develop actionable solutions by conducting in-depth industry research, competitive analysis, and leveraging Adobe Analytics and Tableau for data insights.• Partner with the UX team and agencies to create and implement a digital marketing strategy, successfully launching a new Digital Personal Banking Resource Center for Chase customers, achieving a 114% YoY increase in user engagement and service accessibility.• Collaborate with UX and agency teams to upgrade the Digital Financial Education Center, using client research, Adobe Analytics, and market insights to enhance educational offerings, driving an 82% increase in user engagement.• Develop and refine real-time Adobe dashboards and regular presentations, improving access to essential metrics and supporting data-driven decision-making.• Craft clear and persuasive documents for leadership, effectively summarizing recommendations, strategies, and successes for key stakeholders.

• Led end-to-end digital marketing campaigns targeting revenue growth and small business retention, increasing ROI by 25% through strategic planning and execution.• Developed and executed creative strategies for product landing pages, including A/B testing, product ad placements, mobile optimization, analytical tagging, and SEO enhancements, boosting campaign performance by 5-8%.• Designed user-friendly Adobe Analytics dashboards and developed unique URL tags for campaign tracking, facilitating weekly cross-functional meetings to review metrics and deliver data-driven insights.• Coordinated with UX, development, and agency teams to ensure on-time project delivery and seamless execution.• Collaborated with developers on website updates to enhance site performance and user experience.

• Developed and executed multi-channel marketing campaigns, leading to a 15% increase in lead generation.• Conducted market research and competitive analysis utilizing SEMrush to inform strategic planning and identify growth opportunities.• Created and managed content for digital platforms, including websites, social media, and email newsletters, enhancing audience engagement.• Implemented SEO best practices to improve organic search traffic by 11%.• Analyzed campaign performance using tools like Google Analytics and provided actionable insights to optimize future efforts.• Assisted in the planning and involvement of trade shows and conventions.• Collaborated with sales teams to develop and implement lead nurturing strategies, increasing sales-qualified leads.

• Developed detailed plans, timelines, and deliverables for new social media campaigns on platforms including Facebook, Instagram, and LinkedIn to drive brand awareness and lead generation.• Utilized Facebook Ads Manager and other social media advertising tools to track and report analytics, demonstrating platform-specific success for each campaign in terms of reach, engagement, and conversion rates.• Achieved monthly revenue targets by acquiring new clients through targeted social media campaigns, with a focus on customer acquisition and retention, maintaining an agency retention rate above 80%.• Led online paid marketing initiatives, including Facebook and Instagram ad campaigns, affiliate programming, and influencer collaborations, to expand audience reach and improve ROI.• Regularly optimized social media strategies by analyzing customer engagement and feedback, fine-tuning ad targeting, and adapting creative content to improve customer interaction and maximize conversion.

• Leveraged up-to-date social media trends and content strategies to implement best practices.• Enhanced campaign impact by strategically partnering with influencers to reach target audiences.• Ensured brand consistency across platforms through diligent social media monitoring.• Delivered monthly reports to management, spotlighting emerging trends and key campaign activities.

• Contributed to email marketing activities, database research, data input, content creation and curation.• Helped with the creation of social media campaign content.• Supported events and meetings of the marketing team.

• Completed assigned tasks in various departments, learning the industry’s work-environment and job duties.• Contributed in formulating marketing plans and sales targets, working simultaneously with the marketing and sales department on how to promote and sell the products.• Assisted with the coordination of trade events; including identifying marketing materials and managing logistics. • Analyzed marketing campaigns to show ROI and effectiveness.

• Assessed customers’ needs and provided solutions through problem-solving.• Maintained the technical abilities of thriving products.• Stayed flexible when rotating through different technical specialties and skill sets.• Often provided work leadership, guidance, and training.

• Offered over the phone support to customers through problem-solving Provided world-class customer service • Used technical expertise, creativity and passion to meet customers’ need.