Led consumer product marketing for Identity/LinkedIn Profile team: Drive member engagement with Identity products (Profile, Endorsements, Who’s Viewed Your Profile) through in-product, email, video, socialLed product marketing for LinkedIn Messaging: launched go-to-market for LinkedIn Messaging platform and focused on driving messaging activity and engagementLed product marketing for LinkedIn China: focused on entry into new market, growth and acquisition, brand awareness, business development, and member engagement. - Developed and executed LinkedIn entry into China strategy and launched go-to-market- Led growth and engagement campaigns, including co-partnership initiatives (WeChat, QQ Mail), A/B testing and optimizations via in-product, email, social channels, PR- Conduct qualitative and quantitative research to inform product strategy, messaging, positioning, and member value propositions Experiences: Go-to-market strategy, lifecycle and evergreen engagement marketing, campaign optimization via in-product, social media, and email channels, market research (qualitative and quantitative), segmentation strategies, deep member understanding, positioning framework, and cross functional communication with Product, PR, Marketing, Support, and Design teams, and experience collaborating with creative agencies.

- Developed lifecycle and retention campaigns for Intuit Pay Card customer base- Conducted qualitative and qualitative member research to action win back campaign - Value proposition framework for employee direct deposit product - Drove analysis on product price changes and impact on NPS and attrition

Rotational Development Program is a full-time, leadership development program with four, six-month rotations in varying business units and functional roles. Program aims at developing key functional and leadership skills. Rotational experience includes: Revenue Analyst, Global Channel Sales FinanceMarketing Analyst, Corporate Financial Planning & AnalysisSupply Chain Associate, Global Supply Chain Finance & OperationsProduct Marketing Manager, Intuit Payment Network - Developed and launched Intuit Payment Network Mobile App Go-To-Market- Growth and acquisition campaigns via multiple channels: direct response, social media (Facebook, LinkedIn), SEM, SEO, mobile, and print media- A/B testing and campaign optimizations across email and social channels- Developed retailer profitability analysis to influence marketing and pricing strategy- Managed ~$50M annual expense for Central Marketing Organization- Spearheaded product ops to launch Intuit’s new GoPayment US and UK mobile hardware